Sticker Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sticker sales on Amazon US totaled 299,000 units in July 2026 (▼ 1.3% vs. the prior month), generating an estimated $6,098,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.2% of unit volume and 77.6% of revenue, while a typical listing is priced at $10.43. The keyword itself pulled 30,853 Amazon queries over the same period (▲ 18.1% MoM).
Zooming out to the 12-month window ending July 2026, the sticker Top 50 moved 2,654,600 units and $32,616,462 in cumulative sales — an average of 221,217 units and $2,718,039 per month. Monthly throughput topped out at 303,000 units in June 2026 and dipped to 139,100 in May 2026, leaving the latest reading 5.4% higher than August 2025.
Sticker Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
299K
▼ 1.3% MoM
Monthly Revenue 2026/07
$6.1M
▼ 16.6% MoM
Top 10 Market Share 2026/07
45.2%
Sticker Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sticker listing on Amazon US in July 2026 is ASIN B0G3Y89LW9 (Brand: Panini), which sold 40,000 units at $99.99 apiece — equal to 13.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 135,000 units and $4,732,120 in July 2026 — 45.2% of unit volume and 77.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sticker' on Amazon
July 2026
Is 45.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G3Y89LW9
2026 Panini FIFA World Cup Sticker Collection Box – 50 Sticker Packs | Amazon Exclusive Orange Parallel | Official FIFA World Cup Trading Stickers | Collect, Trade & Complete Your Album | Amazon Exclusive Orange Parallel, Official FIFA World Cup Trading Stickers, Collect, Trade & Complete Your Album
40K
▼ 20.0%vs. prior month
$3.9M
latest month
12-month trend
B09745CSRV
NATPAT Buzz Patch Mosquito Patch Stickers for Kids - Plant Based Ingredients, Non-Toxic - The Original All Natural Citronella Essential Oil Insect Patch, DEET Free, for Toddlers, Kids (48 Pack) | Non-Toxic - The Original All Natural Citronella Essential Oil Insect Patch, DEET Free, for Toddlers, Kids (48 Pack)
20K
▼ 50.0%vs. prior month
$297.4K
latest month
12-month trend
B004GIZ3MW
Avery Multi-Use Removable Labels, 1" x 3", White, Non-Printable, 72 Blank Labels Total (6728)
10K
▲ 0.0%vs. prior month
$12.9K
latest month
12-month trend
B0D6C4W95R
Custom Name Stickers for Water Bottles - Personalized Waterproof Vinyl Name Labels for Cups, Tumblers, Helmets, Laptop, Servers, Cars and Daycare (6 Stickers)
10K
▲ 400.0%vs. prior month
$49.5K
latest month
12-month trend
B09KKX2S8F
1400 PCS Colored Dot Stickers Round Color Coding Labels Classroom Must Haves, Circle Dots Labels Price Stickers Polka Circle Dot Stickers Label Stickers for Kids Office, Classroom Decor, Papers Etc
10K
▲ 0.0%vs. prior month
$58.7K
latest month
12-month trend
B0BS4BVG3M
MYDBUYSOME 2774pcs Gem Stickers Jewels for Crafts, Adhesive Gems Rhinestone | Stick on Gems Acrylic Bedazzling Glitter Bling Heart Stickers Craft Supplies
10K
▲ 0.0%vs. prior month
$87.9K
latest month
12-month trend
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Best Sticker Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Panini is the best-performing sticker brand in July 2026, moving 40,000 units across 1 ASIN for 29.6% of Top 10 volume. BUZZPATCH follows with 20,000 units (14.8%), ahead of Avery on 10,000 units (7.4%).
Volume is spread across 10 brands, with the top three holding 51.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $1.42 to $99.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Panini
1 ASIN in Top 10
29.6%
Units
40K
Revenue
$3.9M
Avg. price
$99.99
B0G3Y89LW9
$99.99·★4.1·1.7K revs2026 Panini FIFA World Cup Sticker Collection Box – 50 Sticker Packs | Amazon Exclusive Orange Parallel | Official FIFA World Cup Trading Stickers | Collect, Trade & Complete Your Album | Amazon Exclusive Orange Parallel, Official FIFA World Cup Trading Stickers, Collect, Trade & Complete Your Album
Units sold40K
BUZZPATCH
1 ASIN in Top 10
14.8%
Units
20K
Revenue
$297.4K
Avg. price
$14.90
B09745CSRV
$14.90·★4.1·13.8K revsNATPAT Buzz Patch Mosquito Patch Stickers for Kids - Plant Based Ingredients, Non-Toxic - The Original All Natural Citronella Essential Oil Insect Patch, DEET Free, for Toddlers, Kids (48 Pack) | Non-Toxic - The Original All Natural Citronella Essential Oil Insect Patch, DEET Free, for Toddlers, Kids (48 Pack)
Units sold20K
Avery
1 ASIN in Top 10
7.4%
Units
10K
Revenue
$12.9K
Avg. price
$1.42
B004GIZ3MW
$1.42·★4.7·7K revsAvery Multi-Use Removable Labels, 1" x 3", White, Non-Printable, 72 Blank Labels Total (6728)
Units sold10K
Trending Sticker Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D6C4W95R booked 10K units at $4.95, with ▲ 400.0% MoM change. On the growth side, B0D7K28QYV leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0BX5N35GY close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D6C4W95R
Custom Name Stickers for Water Bottles - Personalized Waterproof Vinyl Name Labels for Cups, Tumblers, Helmets, Laptop, Servers, Cars and Daycare (6 Stickers)
Price
$4.95
Rating
4.8
Reviews
1.6K
Latest month sales
B0D7K28QYV
Bunny Badges Personalized Daycare Name Labels for Kids (120 Labels) Custom Label for Clothing Tag - Waterproof Name Stickers for Clothing Tags, Bottles, Backpacks and School Supplies (Mystic)
Price
$9.95
Rating
4.8
Reviews
1.4K
Latest month sales
B0BX5N35GY
300PCS Affirmation Stickers by Puraesla - Holographic Motivational Sticker Pack, Positive Journal Encouraging Shiny Quotes for Kids, Teachers, Classroom, Waterproof Scrapbook Supplies
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.8
Reviews
933
Latest month sales
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