Brownies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Brownies sales on Amazon US totaled 354,100 units in July 2026 (▲ 0.1% vs. the prior month), generating an estimated $2,725,914 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.8% of unit volume and 40.3% of revenue, while a typical listing is priced at $8.78. The keyword itself pulled 55,471 Amazon queries over the same period (▲ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the brownies Top 50 moved 3,301,150 units and $27,436,343 in cumulative sales — an average of 275,096 units and $2,286,362 per month. Monthly throughput topped out at 354,100 units in July 2026 and dipped to 223,600 in December 2025, leaving the latest reading 38.6% higher than August 2025.
Brownies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
354.1K
▲ 0.1% MoM
Monthly Revenue 2026/07
$2.7M
▼ 1.3% MoM
Top 10 Market Share 2026/07
50.8%
Brownies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold brownies listing on Amazon US in July 2026 is ASIN B0C449R6PX (Brand: Nutella), which sold 50,000 units at $5.17 apiece — equal to 14.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $1,099,100 in July 2026 — 50.8% of unit volume and 40.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Brownies' on Amazon
July 2026
Is 50.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C449R6PX
Nutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
50K
▲ 0.0%vs. prior month
$288.5K
latest month
12-month trend
B006663ODM
Little Debbie, Cosmic Brownies, 6 Count
30K
▲ 0.0%vs. prior month
$89.4K
latest month
12-month trend
B082VZN75G
Amazon Grocery, Two Bite Brownies, 11.4 Oz, Frozen
20K
▼ 33.3%vs. prior month
$85K
latest month
12-month trend
B0G7MS4Y8W
Little Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
20K
▲ 100.0%vs. prior month
$78K
latest month
12-month trend
B00F9BJ100
Fiber One 70 Calorie Chocolate Fudge Brownies, Mega Pack, 18 ct, 16 oz | 26% Daily Value of Fiber per Bar, 70 Calories & 2g Sugar, 5g Net Carbs, Bulk Pack for Office or Pantry Stocking
10K
▲ 0.0%vs. prior month
$93.6K
latest month
12-month trend
B01MR37ILQ
Zbar Chocolate Brownie Soft-Baked Snack Bars, Organic Granola Bars, 18ct
10K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
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Best Brownies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutella is the best-performing brownies brand in July 2026, moving 50,000 units across 1 ASIN for 27.8% of Top 10 volume. Little Debbie follows with 30,000 units (16.7%), ahead of Amazon Grocery on 20,000 units (11.1%).
Volume is spread across 10 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.00 to $5.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutella
1 ASIN in Top 10
27.8%
Units
50K
Revenue
$288.5K
Avg. price
$5.17
B0C449R6PX
$5.17·★4.6·11.5K revsNutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
Units sold50K
Little Debbie
1 ASIN in Top 10
16.7%
Units
30K
Revenue
$89.4K
Avg. price
$3.00
B006663ODM
$3.00·★4.6·16.6K revsLittle Debbie, Cosmic Brownies, 6 Count
Units sold30K
Amazon Grocery
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$85K
Avg. price
$4.25
B082VZN75G
$4.25·★4.7·2.3K revsAmazon Grocery, Two Bite Brownies, 11.4 Oz, Frozen
Units sold20K
Trending Brownies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CS3Y136M leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B00CJ8LHG2 close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CS3Y136M
Bob's Red Mill Fudgy Brownie Baking Mix, 14oz
Price
$4.99
Rating
4.6
Reviews
503
Latest month sales
B00CJ8LHG2
Duncan Hines Brownie Mix, Milk Chocolate Flavored, 18 oz. | Milk Chocolate flavored brownie mix; made with no artificial dyes; great for party desserts, bake sales, and family treats
Price
$1.78
Rating
4.7
Reviews
2.5K
Latest month sales
B0G7MS4Y8W
Little Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
Unlock to view ASIN details and product titles
Price
$3.98
Rating
4.6
Reviews
619
Latest month sales
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