Step Stool Foldable Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Step Stool Foldable sales on Amazon US totaled 121,300 units in July 2026 (▲ 12.5% vs. the prior month), generating an estimated $3,137,220 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 44.3% of revenue, while a typical listing is priced at $29.27. The keyword itself pulled 72,081 Amazon queries over the same period (▲ 19.4% MoM).
Zooming out to the 12-month window ending July 2026, the step stool foldable Top 50 moved 1,180,000 units and $30,511,164 in cumulative sales — an average of 98,333 units and $2,542,597 per month. Monthly throughput topped out at 121,300 units in July 2026 and dipped to 58,050 in May 2026, leaving the latest reading 8.6% higher than August 2025.
Step Stool Foldable Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
121.3K
▲ 12.5% MoM
Monthly Revenue 2026/07
$3.1M
▲ 10.5% MoM
Top 10 Market Share 2026/07
53.6%
Step Stool Foldable Market Share & Sales Concentration on Amazon US — July 2026
The most-sold step stool foldable listing on Amazon US in July 2026 is ASIN B087279HM1 (Brand: HBTower), which sold 10,000 units at $49.95 apiece — equal to 8.2% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 65,000 units and $1,389,980 in July 2026 — 53.6% of unit volume and 44.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Step Stool Foldable' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B087279HM1
HBTower Step Ladder, Folding Step Stool with Wide Anti-Slip Pedal | Sturdy Steel Ladder, Convenient Handrail, Lightweight, Portable Steel Step Stool
10K
▲ 0.0%vs. prior month
$561K
latest month
12-month trend
B016P2STRW
Dreambaby Step Stool for Kids - Non-Slip Base and Contoured Design for Toilet Potty Training and Sink Use
9K
▲ 28.6%vs. prior month
$116.9K
latest month
12-month trend
B071JB9SC8
Utopia Home Folding Step Stool 9 Inch, Anti-Slip, Black, 1-Pack | Foldable step stool with anti-slip surface, built-in handle, and 300 lbs support for safe home use
9K
▲ 50.0%vs. prior month
$92K
latest month
12-month trend
B014WOXB6O
Handy Laundry Folding Step Stool 9 Inch, Black, Non-Slip Holds 300 lbs | 9 Inch, Black, Foldable Collapsible Step Stool, Non-Slip, Holds 300 lbs, Kitchen Bathroom Bedroom, Adults
8K
▼ 11.1%vs. prior month
$103.6K
latest month
12-month trend
B09472RY19
ACSTEP Folding Step Stool 9 Inch, Non-Slip Foldable Stools for Kids, Black | Heavy Duty Collapsible Foot Stool, Lightweight, Holds 300 lb for Toddler/Adults Kitchen Bathroom Bedroom Outdoor, with Handle
6K
▲ 0.0%vs. prior month
$63K
latest month
12-month trend
B08P752RXQ
Delxo Folding Step Stool 13 Inch,300 Lbs Step Stool for Adults Black | Foldable Step Stool 13",Non-Slip Foot Stools with Handle,Lightweight Collapsible stools for Kitchen,Bathroom,Bedroom,Garden
5K
▲ 0.0%vs. prior month
$88.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Step Stool Foldable Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HBTower is the best-performing step stool foldable brand in July 2026, moving 19,000 units across 3 ASINs for 29.2% of Top 10 volume. ACSTEP follows with 10,000 units (15.4%), ahead of Dreambaby on 9,000 units (13.8%).
Volume is spread across 7 brands, with the top three holding 58.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.98 to $30.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HBTower
3 ASINs in Top 10
29.2%
Units
19K
Revenue
$757.4K
Avg. price
$30.64
B087279HM1
$49.95·★4.7·37K revsHBTower Step Ladder, Folding Step Stool with Wide Anti-Slip Pedal | Sturdy Steel Ladder, Convenient Handrail, Lightweight, Portable Steel Step Stool
Units sold10KB0F6CZFX5Y
$11.99·★4.6·2K revsHBTower Folding Step Stool 9 Inch, 600 LBS Capacity with Safety Lock, Black | Compact Step Stool Foldable for Kids & Adults, Portable Carry Handle, Collapsible Foot Stool, Kitchen, Bathroom & Outdoor
Units sold5KB0C9PQVV63
$29.98·★4.6·3.3K revsHBTower 2 Step Ladder, Step Stool for Adults | 2 Step Ladder Folding Step Stool with Wide Pedal Ergonomic Design
Units sold4K
ACSTEP
2 ASINs in Top 10
15.4%
Units
10K
Revenue
$111.4K
Avg. price
$10.98
B09472RY19
$9.98·★4.6·18.7K revsACSTEP Folding Step Stool 9 Inch, Non-Slip Foldable Stools for Kids, Black | Heavy Duty Collapsible Foot Stool, Lightweight, Holds 300 lb for Toddler/Adults Kitchen Bathroom Bedroom Outdoor, with Handle
Units sold6KB06XSDF7MP
$11.98·★4.6·11.8K revsACSTEP 11 Inch Folding Step Stool for Kids, Non-Slip Foldable Stools, Black | Heavy Duty Collapsible Foot Stool, Lightweight with Built-in Handle, Holds 300 lb for Adults Kitchen Bathroom Bedroom Outdoor
Units sold4K
Dreambaby
1 ASIN in Top 10
13.8%
Units
9K
Revenue
$116.9K
Avg. price
$12.99
B016P2STRW
$12.99·★4.7·10.9K revsDreambaby Step Stool for Kids - Non-Slip Base and Contoured Design for Toilet Potty Training and Sink Use
Units sold9K
Trending Step Stool Foldable Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FGJ5KVCL leads positive momentum with ▲ 1700.0% MoM growth on 900 units, with B0DLNV3NGN close behind at ▲ 400.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FGJ5KVCL
Handy Laundry Folding Step Stool 8 Inch, White, Non-Slip Holds 300 lbs | Foldable Collapsible Step Stool, Non-Slip, Holds 300 lbs, Kitchen Bathroom Bedroom, Adults
Price
$9.99
Rating
4.7
Reviews
712
Latest month sales
B0DLNV3NGN
HBTower Step Ladder Folding Step Stool for Adults | 3 Step Ladder with Anti-Slip Pedal, 330 lbs Capacity for Kitchen, Home, White
Price
$35.86
Rating
4.5
Reviews
1.8K
Latest month sales
B0CHJMLZ94
HBTower Step Ladder, Folding Step Stool with Wide Anti-Slip Pedal | Sturdy Steel Ladder, Convenient Handrail, Lightweight, Portable Steel Step Stool
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.6
Reviews
4.4K
Latest month sales
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