Stayfree Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stayfree Pads sales on Amazon US totaled 516,000 units in July 2026 (▼ 6.0% vs. the prior month), generating an estimated $7,638,980 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.6% of unit volume and 28.5% of revenue, while a typical listing is priced at $17.76. The keyword itself pulled 14,008 Amazon queries over the same period (▼ 0.8% MoM).
Zooming out to the 12-month window ending July 2026, the stayfree pads Top 50 moved 5,161,900 units and $81,932,523 in cumulative sales — an average of 430,158 units and $6,827,710 per month. Monthly throughput topped out at 549,000 units in June 2026 and dipped to 310,000 in May 2026, leaving the latest reading 23.3% higher than August 2025.
Stayfree Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
516K
▼ 6.0% MoM
Monthly Revenue 2026/07
$7.6M
▼ 8.9% MoM
Top 10 Market Share 2026/07
42.6%
Stayfree Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stayfree pads listing on Amazon US in July 2026 is ASIN B00G8DDBOU (Brand: Always), which sold 30,000 units at $8.97 apiece — equal to 5.8% of every unit tracked in this report.
The Top 10 ASINs account for 220,000 units and $2,174,300 in July 2026 — 42.6% of unit volume and 28.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stayfree Pads' on Amazon
July 2026
Is 42.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00G8DDBOU
Always Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
30K
▲ 0.0%vs. prior month
$268.8K
latest month
12-month trend
B00NJNJ6O6
Carefree Panty Liners for Women, Regular, Unscented, 120 ct
30K
▲ 0.0%vs. prior month
$177.9K
latest month
12-month trend
B00NZGO9BC
Carefree Light Panty Liners, Extra Long, Wrapped, Unscented, 93 ct
30K
▼ 25.0%vs. prior month
$221.4K
latest month
12-month trend
B01ARVVTYW
Carefree Panty Liners for Women, Regular, Wrapped, Unscented, 54 ct
30K
▲ 0.0%vs. prior month
$99.6K
latest month
12-month trend
B00NJNJ6VE
4546438-Carefree Carefree Panty Liners for Women, Long, Unwrapped, Unscented, 92 Ct
20K
▲ 100.0%vs. prior month
$135.6K
latest month
12-month trend
B01M1BLRC1
Always Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Stayfree Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Carefree is the best-performing stayfree pads brand in July 2026, moving 110,000 units across 4 ASINs for 50.0% of Top 10 volume. Always follows with 50,000 units (22.7%), ahead of Rael on 20,000 units (9.1%).
With 6 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.87 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Carefree
4 ASINs in Top 10
50.0%
Units
110K
Revenue
$634.5K
Avg. price
$5.87
B00NJNJ6O6
$5.97·★4.6·33.9K revsCarefree Panty Liners for Women, Regular, Unscented, 120 ct
Units sold30KB00NZGO9BC
$7.38·★4.6·33.9K revsCarefree Light Panty Liners, Extra Long, Wrapped, Unscented, 93 ct
Units sold30KB01ARVVTYW
$3.34·★4.7·13.4K revsCarefree Panty Liners for Women, Regular, Wrapped, Unscented, 54 ct
Units sold30KB00NJNJ6VE
$6.78·★4.6·33.9K revs4546438-Carefree Carefree Panty Liners for Women, Long, Unwrapped, Unscented, 92 Ct
Units sold20K
Always
2 ASINs in Top 10
22.7%
Units
50K
Revenue
$488.2K
Avg. price
$9.89
B00G8DDBOU
$8.97·★4.7·25.4K revsAlways Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
Units sold30KB01M1BLRC1
$10.82·★4.7·24.9K revsAlways Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
Units sold20K
Rael
1 ASIN in Top 10
9.1%
Units
20K
Revenue
$441K
Avg. price
$23.99
B071VBZLPX
$23.99·★4.7·16K revsRael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 56 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
Units sold20K
Trending Stayfree Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00NJNJ6VE leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B00G8DDCLM close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00NJNJ6VE
4546438-Carefree Carefree Panty Liners for Women, Long, Unwrapped, Unscented, 92 Ct
Price
$6.78
Rating
4.6
Reviews
33.9K
Latest month sales
B00G8DDCLM
Always Maxi Feminine Pads with Wings for Women, Size 2, Long Super Absorbency, Unscented 42 Count
Price
$7.59
Rating
4.6
Reviews
14.2K
Latest month sales
B0FQQ58JDK
L. Ultra Thin Pads for Women, Organic Cotton Top Layer, Super Absorbency, Menstrual Pads with Wings, Made Without Synthetic Pesticides and Fragrances, 42 Count
Unlock to view ASIN details and product titles
Price
$10.67
Rating
4.6
Reviews
1.3K
Latest month sales
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