Kotex Ultra Thin Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kotex Ultra Thin Pads sales on Amazon US totaled 260,300 units in July 2026 (▼ 7.8% vs. the prior month), generating an estimated $3,165,103 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.7% of unit volume and 39.1% of revenue, while a typical listing is priced at $16.87. The keyword itself pulled 10,873 Amazon queries over the same period (▼ 14.2% MoM).
Zooming out to the 12-month window ending July 2026, the kotex ultra thin pads Top 50 moved 2,373,850 units and $28,885,514 in cumulative sales — an average of 197,821 units and $2,407,126 per month. Monthly throughput topped out at 282,200 units in June 2026 and dipped to 155,500 in May 2026, leaving the latest reading 55.8% higher than August 2025.
Kotex Ultra Thin Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
260.3K
▼ 7.8% MoM
Monthly Revenue 2026/07
$3.2M
▼ 4.7% MoM
Top 10 Market Share 2026/07
45.7%
Kotex Ultra Thin Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kotex ultra thin pads listing on Amazon US in July 2026 is ASIN B00NZGO9BC (Brand: Carefree), which sold 30,000 units at $7.38 apiece — equal to 11.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 119,000 units and $1,237,330 in July 2026 — 45.7% of unit volume and 39.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kotex Ultra Thin Pads' on Amazon
July 2026
Is 45.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00NZGO9BC
Carefree Light Panty Liners, Extra Long, Wrapped, Unscented, 93 ct
30K
▼ 25.0%vs. prior month
$221.4K
latest month
12-month trend
B0B3QRWDQG
Pinkie Combo Pack Pads for Tweens & Teens, Organic Cotton Topsheet, 18 Ct | Combo Pack Period Pads for Tweens & Teens with Mini, Small & Regular Organic Cotton Topsheet Pads with Wings; Fragrance Free
10K
▲ 0.0%vs. prior month
$89.8K
latest month
12-month trend
B071HDJH7W
Rael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 28 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
10K
▲ 0.0%vs. prior month
$136.8K
latest month
12-month trend
B096VVNZX7
The Honey Pot Company Cotton Comfort - Regular Pads for Women | Non-Herbal - Organic Cotton Cover - Menstrual Pads w/Wings - No Fragrance, Ultra-Absorbent Pulp Core - Feminine Care - 20ct
10K
▲ 0.0%vs. prior month
$79.1K
latest month
12-month trend
B09B7L2BLJ
Amazon Basics Daily Pantiliner, Regular Length, Thin Absorbent Feminine Pads for Women, Unscented, 50 Count (Previously Solimo)
10K
▼ 50.0%vs. prior month
$33.6K
latest month
12-month trend
B0BG3G11V2
Always Ultra Thin Feminine Pads with Wings for Women, Size 4, Overnight Absorbency, Unscented, Up to 100% Leak-Free Comfort, 96 Count
10K
▲ 0.0%vs. prior month
$219.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kotex Ultra Thin Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Carefree is the best-performing kotex ultra thin pads brand in July 2026, moving 30,000 units across 1 ASIN for 25.2% of Top 10 volume. Always follows with 29,000 units (24.4%), ahead of Kotex on 20,000 units (16.8%).
With 7 brands splitting the Top 10 and 66.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.38 to $17.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Carefree
1 ASIN in Top 10
25.2%
Units
30K
Revenue
$221.4K
Avg. price
$7.38
B00NZGO9BC
$7.38·★4.6·33.8K revsCarefree Light Panty Liners, Extra Long, Wrapped, Unscented, 93 ct
Units sold30K
Always
3 ASINs in Top 10
24.4%
Units
29K
Revenue
$497.2K
Avg. price
$17.29
B0BG3G11V2
$21.96·★4.7·11.8K revsAlways Ultra Thin Feminine Pads with Wings for Women, Size 4, Overnight Absorbency, Unscented, Up to 100% Leak-Free Comfort, 96 Count
Units sold10KB07NLXKYWN
$23.64·★4.7·14.3K revsAlways Infinity Feminine Pads for Women, Flexfoam Pads with Wings, Size 5, Extra Heavy Overnight Absorbency, Unscented, 66 Count (3 Packs of 22)
Units sold10KB001DWNTBG
$6.27·★4.5·5.6K revsAlways Maxi Feminine Pads Without Wings for Women, Size 1, Regular Absorbency, Unscented 48 Count
Units sold9K
Kotex
2 ASINs in Top 10
16.8%
Units
20K
Revenue
$179.4K
Avg. price
$8.97
B0G5BDFFQQ
$8.97·★4.3·551 revsKotex Ultra Thin Pads, Heavy, 56 Count | Period Pad, Breathable Soft Touch Cover, Made Without Fragrance, Clean & Dry Feel, LeakShield Protection, Gravity Core
Units sold10KB0G5BK4X6Q
$8.97·★4.2·384 revsKotex Ultra Thin Pads, Regular, 60 Count | Period Pad, Breathable Soft Touch Cover, Made Without Fragrance, Clean & Dry Feel, LeakShield Protection, Gravity Core
Units sold10K
Trending Kotex Ultra Thin Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07NLXKYWN booked 10K units at $23.64, with ▲ 25.0% MoM change. On the growth side, B079RGVB2V leads positive momentum with ▲ 66.7% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07NLXKYWN
Always Infinity Feminine Pads for Women, Flexfoam Pads with Wings, Size 5, Extra Heavy Overnight Absorbency, Unscented, 66 Count (3 Packs of 22)
Price
$23.64
Rating
4.7
Reviews
14.3K
Latest month sales
B001DWNTBG
Always Maxi Feminine Pads Without Wings for Women, Size 1, Regular Absorbency, Unscented 48 Count
Price
$6.27
Rating
4.5
Reviews
5.6K
Latest month sales
B079RGVB2V
Stayfree Ultra Thin Ultra Pads, Wingless, Leaks and Periods, 44 ct
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.7
Reviews
929
Latest month sales
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