Licorice Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Licorice sales on Amazon US totaled 244,600 units in July 2026 (▲ 4.3% vs. the prior month), generating an estimated $1,943,383 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.1% of unit volume and 58.9% of revenue, while a typical listing is priced at $12.01. The keyword itself pulled 64,710 Amazon queries over the same period (▲ 15.7% MoM).
Zooming out to the 12-month window ending July 2026, the licorice Top 50 moved 2,574,300 units and $24,783,361 in cumulative sales — an average of 214,525 units and $2,065,280 per month. Monthly throughput topped out at 244,600 units in July 2026 and dipped to 154,600 in May 2026, leaving the latest reading 16.0% higher than August 2025.
Licorice Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
244.6K
▲ 4.3% MoM
Monthly Revenue 2026/07
$1.9M
▼ 3.1% MoM
Top 10 Market Share 2026/07
71.1%
Licorice Market Share & Sales Concentration on Amazon US — July 2026
The most-sold licorice listing on Amazon US in July 2026 is ASIN B0BWSKYV63 (Brand: Welch's), which sold 60,000 units at $7.78 apiece — equal to 24.5% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 174,000 units and $1,145,620 in July 2026 — 71.1% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Licorice' on Amazon
July 2026
Is 71.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BWSKYV63
Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
60K
▲ 0.0%vs. prior month
$276.6K
latest month
12-month trend
B09VRMKTH4
LIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B000NMI7RI
TWIZZLERS Twists Strawberry Flavored Licorice Style Candy Tub, 5 lb | Bulk Candy, Low Fat and Kosher, Resealable Tub for Parties, Sharing and Candy Buffets, 5 lb
10K
▲ 0.0%vs. prior month
$131.8K
latest month
12-month trend
B000WG8Z0O
Twizzlers Twists Strawberry Flavored Licorice Style, Chewy Candy Bag, 16 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Classic Movie Snack for Parties and Candy Dishes, 16 oz
10K
▲ 0.0%vs. prior month
$34.8K
latest month
12-month trend
B0F74BGJ6M
Red Vines Licorice Candy Original Red Flavor Soft Chewy Candy Twists, Red Licorice 3.5 Lb Jar
10K
▲ 0.0%vs. prior month
$70.9K
latest month
12-month trend
B008VSZG4S
TWIZZLERS Twists Strawberry Licorice Style Candy Big Bag, 32 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Resealable Big Bag for Movie Nights and Sharing, 32 oz
9K
▼ 10.0%vs. prior month
$61.6K
latest month
12-month trend
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Best Licorice Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Welch's is the best-performing licorice brand in July 2026, moving 60,000 units across 1 ASIN for 34.5% of Top 10 volume. Life Savers follows with 50,000 units (28.7%), ahead of Twizzlers on 48,000 units (27.6%).
With 5 brands splitting the Top 10 and 90.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.76 to $12.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Welch's
1 ASIN in Top 10
34.5%
Units
60K
Revenue
$276.6K
Avg. price
$7.78
B0BWSKYV63
$7.78·★4.8·22.1K revsWelch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
Units sold60K
Life Savers
1 ASIN in Top 10
28.7%
Units
50K
Revenue
$450.5K
Avg. price
$12.49
B09VRMKTH4
$12.49·★4.8·11.2K revsLIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50K
Twizzlers
6 ASINs in Top 10
27.6%
Units
48K
Revenue
$315.3K
Avg. price
$5.76
B000NMI7RI
$10.42·★4.5·46.9K revsTWIZZLERS Twists Strawberry Flavored Licorice Style Candy Tub, 5 lb | Bulk Candy, Low Fat and Kosher, Resealable Tub for Parties, Sharing and Candy Buffets, 5 lb
Units sold10KB000WG8Z0O
$3.48·★4.7·8.8K revsTwizzlers Twists Strawberry Flavored Licorice Style, Chewy Candy Bag, 16 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Classic Movie Snack for Parties and Candy Dishes, 16 oz
Units sold10KB008VSZG4S
$6.84·★4.8·5.5K revsTWIZZLERS Twists Strawberry Licorice Style Candy Big Bag, 32 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Resealable Big Bag for Movie Nights and Sharing, 32 oz
Units sold9KB000WG8Z6I
$3.48·★4.7·10.4K revsTwizzlers Pull 'N' Peel Cherry Flavored Licorice Style, Chewy Candy Bag, 14 Ounce
Units sold7KB00LQVKITK
$3.48·★4.5·1.1K revsTWIZZLERS Twists, Chocolate Flavor (12-Ounce Bag) | Chocolate flavored TWIZZLERS Twists in a resealable bag for candy bowls, parties and movie nights.
Units sold6KB01N5J4YAX
$6.84·★4.7·10.4K revsTwizzlers Pull 'N' Peel Cherry Licorice Style Candy Big Bag, 28 oz | Cherry Flavored Pull-Apart Licorice Style Strands, Low Fat and Kosher, Big Bag for Movie Nights and Parties, 28 oz
Units sold6K
Trending Licorice Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00LQVKITK booked 6K units at $3.48, with ▲ 100.0% MoM change. On the growth side, B00DR8JO0Y leads positive momentum with ▲ 5900.0% MoM growth on 3K units, with B00IAE9HY8 close behind at ▲ 1900.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00LQVKITK
TWIZZLERS Twists, Chocolate Flavor (12-Ounce Bag) | Chocolate flavored TWIZZLERS Twists in a resealable bag for candy bowls, parties and movie nights.
Price
$3.48
Rating
4.5
Reviews
1.1K
Latest month sales
B00DR8JO0Y
TWIZZLERS Zero Sugar Twists Strawberry Flavored Licorice Style, Candy Bag, 5 oz
Price
$4.34
Rating
4.4
Reviews
7.5K
Latest month sales
B00IAE9HY8
TWIZZLERS Bites Cherry Flavored Licorice Style, Chewy Candy Bag, 16 oz
Unlock to view ASIN details and product titles
Price
$3.48
Rating
4.6
Reviews
6.1K
Latest month sales
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