Star Wars Unlimited Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Star Wars Unlimited sales on Amazon US totaled 5,250 units in July 2026 (▼ 37.5% vs. the prior month), generating an estimated $146,977 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.7% of unit volume and 52.9% of revenue, while a typical listing is priced at $33.39. The keyword itself pulled 12,390 Amazon queries over the same period (▼ 24.0% MoM).
Zooming out to the 12-month window ending July 2026, the star wars unlimited Top 50 moved 106,450 units and $3,526,992 in cumulative sales — an average of 8,871 units and $293,916 per month. Monthly throughput topped out at 20,400 units in December 2025 and dipped to 5,250 in July 2026, leaving the latest reading 36.4% lower than August 2025.
Star Wars Unlimited Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.3K
▼ 37.5% MoM
Monthly Revenue 2026/07
$147K
▼ 42.7% MoM
Top 10 Market Share 2026/07
66.7%
Star Wars Unlimited Market Share & Sales Concentration on Amazon US — July 2026
The most-sold star wars unlimited listing on Amazon US in July 2026 is ASIN B0BHVSLGTZ (Brand: Mlikero), which sold 1,000 units at $25.48 apiece — equal to 19.0% of every unit tracked in this report.
The Top 10 ASINs account for 3,500 units and $77,752 in July 2026 — 66.7% of unit volume and 52.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Star Wars Unlimited' on Amazon
July 2026
Is 66.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BHVSLGTZ
Mlikero Trading Card Storage Box, Bulk Card Storage for 1800+ Sleeved Cards, PU Leather Magnetic Closure Card Organizer with 10 Dividers & 3 Foam Stoppers, Fit for MTG, TCG and Sports Cards
1K
▲ 0.0%vs. prior month
$26.6K
latest month
12-month trend
B0C1BZF71D
ZLCA MTG Deck Box Holds 120+ Single Sleeved Cards Commander Deck Box | Card Deck Box for Trading Cards Magnetic Card Storage Box Fits for Magic the Gathering TCG CCG (Black)
1K
▲ 0.0%vs. prior month
$7.8K
latest month
12-month trend
B0FLQ68H1G
Star Wars: Unlimited TCG - Intro Battle Hoth | Easy-to-Learn Trading Card Game Starter Set, Pre-Built Vader & Leia Decks for Kids & Adults, Ages 12+, 2+ Players, 20 Mins
400
▼ 20.0%vs. prior month
$5.9K
latest month
12-month trend
B0FGDFQW6G
Star Wars: Battle of Hoth Board Game | Command the Imperial Army or Rebel Forces in a Fast-Paced Miniatures Strategy Game, Ages 14+, 2-4 Players, 30 Mins
300
▼ 66.7%vs. prior month
$14.4K
latest month
12-month trend
B07Q8FK5NS
STAR WARS Mos Eisley Cantina Tatooine Men's Adult Graphic Tee T-Shirt
200
▼ 33.3%vs. prior month
$4.8K
latest month
12-month trend
B0FVJS3L36
Star Wars: Unlimited Gift Box | Collectible TCG Expansion, 8 Booster Packs, 2 Exclusive Variant Cards & Oversized Leader, Ages 12+, 2+ Players, 20 Mins
200
▲ 100.0%vs. prior month
$5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Star Wars Unlimited Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mlikero is the best-performing star wars unlimited brand in July 2026, moving 1,000 units across 1 ASIN for 28.6% of Top 10 volume. ZLCA follows with 1,000 units (28.6%), ahead of Asmodee on 700 units (20.0%).
With 6 brands splitting the Top 10 and 77.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $31.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mlikero
1 ASIN in Top 10
28.6%
Units
1K
Revenue
$26.6K
Avg. price
$25.48
B0BHVSLGTZ
$25.48·★4.6·2.2K revsMlikero Trading Card Storage Box, Bulk Card Storage for 1800+ Sleeved Cards, PU Leather Magnetic Closure Card Organizer with 10 Dividers & 3 Foam Stoppers, Fit for MTG, TCG and Sports Cards
Units sold1K
ZLCA
1 ASIN in Top 10
28.6%
Units
1K
Revenue
$7.8K
Avg. price
$7.99
B0C1BZF71D
$7.99·★4.8·2.4K revsZLCA MTG Deck Box Holds 120+ Single Sleeved Cards Commander Deck Box | Card Deck Box for Trading Cards Magnetic Card Storage Box Fits for Magic the Gathering TCG CCG (Black)
Units sold1K
Asmodee
2 ASINs in Top 10
20.0%
Units
700
Revenue
$20.3K
Avg. price
$31.49
B0FLQ68H1G
$14.99·★4.7·185 revsStar Wars: Unlimited TCG - Intro Battle Hoth | Easy-to-Learn Trading Card Game Starter Set, Pre-Built Vader & Leia Decks for Kids & Adults, Ages 12+, 2+ Players, 20 Mins
Units sold400B0FGDFQW6G
$47.99·★4.7·246 revsStar Wars: Battle of Hoth Board Game | Command the Imperial Army or Rebel Forces in a Fast-Paced Miniatures Strategy Game, Ages 14+, 2-4 Players, 30 Mins
Units sold300
Trending Star Wars Unlimited Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FVJS3L36 booked 200 units at $23.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FVJS3L36
Star Wars: Unlimited Gift Box | Collectible TCG Expansion, 8 Booster Packs, 2 Exclusive Variant Cards & Oversized Leader, Ages 12+, 2+ Players, 20 Mins
Price
$23.99
Rating
4.8
Reviews
62
Latest month sales
B0B1198NQB
Bioworld Star Wars The Mandalorian Bounty Hunter Laptop Tech Padded Sleeve Backpack 19"
Price
$40.00
Rating
4.5
Reviews
245
Latest month sales
B07Z8SDCJG
STAR WARS Stormtrooper Employee of The Month Funny Tee T-Shirt
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.7
Reviews
853
Latest month sales
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