The Super Mario Bros. Movie Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

UNIVERSAL is the best-performing the super mario bros. movie brand in July 2026, moving 8,000 units across 7 ASINs for 53.3% of Top 10 volume. Nintendo follows with 5,000 units (33.3%), ahead of JAKKS Pacific on 2,000 units (13.3%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.69 to $53.25, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BZ6ZYZK8 booked 400 units at $14.99, with ▼ 20.0% MoM change. On the growth side, B0D8MW8VLX leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B01N5OKGLH close behind at ▲ 33.3% MoM on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.