Staples Standard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Amazon Basics is the best-performing staples standard brand in July 2026, moving 38,000 units across 3 ASINs for 41.3% of Top 10 volume. Swingline follows with 37,000 units (40.2%), ahead of Officemate on 10,000 units (10.9%).

With 5 brands splitting the Top 10 and 92.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.84 to $12.51, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B008DQYCFW booked 2K units at $4.29, with ▲ 100.0% MoM change. On the growth side, B0DCWDBFV6 leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0FM9VRBZK close behind at ▲ 600.0% MoM on 700 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.