St Tropez Self Tanner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
St Tropez Self Tanner sales on Amazon US totaled 234,900 units in July 2026 (▼ 31.9% vs. the prior month), generating an estimated $5,699,830 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 53.2% of revenue, while a typical listing is priced at $24.15. The keyword itself pulled 34,125 Amazon queries over the same period (▼ 19.9% MoM).
Zooming out to the 12-month window ending July 2026, the st tropez self tanner Top 50 moved 2,357,900 units and $54,412,159 in cumulative sales — an average of 196,492 units and $4,534,347 per month. Monthly throughput topped out at 345,000 units in June 2026 and dipped to 120,000 in December 2025, leaving the latest reading 61.2% higher than August 2025.
St Tropez Self Tanner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
234.9K
▼ 31.9% MoM
Monthly Revenue 2026/07
$5.7M
▼ 28.3% MoM
Top 10 Market Share 2026/07
53.6%
St Tropez Self Tanner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold st tropez self tanner listing on Amazon US in July 2026 is ASIN B00L2PB3BW (Brand: Beauty by Earth), which sold 40,000 units at $35.99 apiece — equal to 17.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 126,000 units and $3,034,350 in July 2026 — 53.6% of unit volume and 53.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'St Tropez Self Tanner' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00L2PB3BW
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B001UTK76C
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz | Sunless Tanning Moisturizer, Collagen and Elastin Formula, Reduces Cellulite, Gradual Glow, Fair to Medium Skin Tone
20K
▼ 33.3%vs. prior month
$209.4K
latest month
12-month trend
B000GG2HOU
L'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct
10K
▲ 0.0%vs. prior month
$120.5K
latest month
12-month trend
B00I51885U
Carroten Intensive Tanning Gel, Browning Tan Accelerator, 5 oz | Non-Greasy, Water-Resistant with Carrot and Coconut Oil, Vitamin A & E For Moisture & Hydration, Made in Greece
10K
▼ 50.0%vs. prior month
$282.6K
latest month
12-month trend
B00KSS3MJ0
St.Tropez Self Tan Express Bronzing Mousse for Fastest Sunless Tan
9K
▼ 55.0%vs. prior month
$414K
latest month
12-month trend
B07MNC4PQR
Yvoier Self Tanning Mitt Applicator - Elastic Wrist Tan Mitt Applicator Microfibre Tanning Lotion Applicator Self Tanning Glove Sunless Tanning Mitt Streak Free Tan for Tanner Spray Mousse Lotions
9K
▼ 10.0%vs. prior month
$53.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best St Tropez Self Tanner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Beauty by Earth is the best-performing st tropez self tanner brand in July 2026, moving 40,000 units across 1 ASIN for 31.7% of Top 10 volume. Jergens follows with 20,000 units (15.9%), ahead of St.Tropez on 16,000 units (12.7%).
With 8 brands splitting the Top 10 and 60.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.47 to $36.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Beauty by Earth
1 ASIN in Top 10
31.7%
Units
40K
Revenue
$1.4M
Avg. price
$35.99
B00L2PB3BW
$35.99·★4.2·23.7K revsBeauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
Units sold40K
Jergens
1 ASIN in Top 10
15.9%
Units
20K
Revenue
$209.4K
Avg. price
$10.47
B001UTK76C
$10.47·★4.5·23.4K revsJergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz | Sunless Tanning Moisturizer, Collagen and Elastin Formula, Reduces Cellulite, Gradual Glow, Fair to Medium Skin Tone
Units sold20K
St.Tropez
2 ASINs in Top 10
12.7%
Units
16K
Revenue
$645K
Avg. price
$36.05
B00KSS3MJ0
$39.10·★4.5·15.8K revsSt.Tropez Self Tan Express Bronzing Mousse for Fastest Sunless Tan
Units sold9KB081KHK72J
$33.00·★4.3·9.3K revsSt. Tropez Self Tan Purity Face Mist, Natural Sunkissed Glow Face Tan with Hyaluronic Acid & Antioxidants, Vegan, Natural & Cruelty Free Face Care, 2.7 Fl Oz
Units sold7K
Trending St Tropez Self Tanner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00TBGQ4G8 booked 7K units at $20.25, with ▼ 12.5% MoM change. On the growth side, B0GVCKYV32 leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B01N0RG37L close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00TBGQ4G8
Bondi Sands Self Tanning Foam | Lightweight, Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even, Streak-Free Tan, Cruelty-Free
Price
$20.25
Rating
4.5
Reviews
22.6K
Latest month sales
B0GVCKYV32
Loving Tan 10 Minute Express Self Tanner Body Mask, Dark, 5 fl oz | Fast Acting & Streak-Free Smoothing Self Tan Formula, Natural Bronze, Hydrating Ceramides, Quick Dry & Transfer-Resistant
Price
$52.00
Rating
3.9
Reviews
72
Latest month sales
B01N0RG37L
Bondi Sands Self Tanning Foam | Lightweight, Self-Tanner Foam Enriched with Aloe Vera and Coconut Provides an Even, Streak-Free Tan, Cruelty-Free
Unlock to view ASIN details and product titles
Price
$21.75
Rating
4.4
Reviews
7.2K
Latest month sales
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