St Ives Facial Scrub Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
St Ives Facial Scrub sales on Amazon US totaled 246,300 units in July 2026 (▼ 18.6% vs. the prior month), generating an estimated $2,529,416 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 56.1% of revenue, while a typical listing is priced at $11.23. The keyword itself pulled 30,680 Amazon queries over the same period (▲ 3.8% MoM).
Zooming out to the 12-month window ending July 2026, the st ives facial scrub Top 50 moved 2,803,250 units and $28,955,643 in cumulative sales — an average of 233,604 units and $2,412,970 per month. Monthly throughput topped out at 302,700 units in June 2026 and dipped to 149,550 in May 2026, leaving the latest reading 6.6% higher than August 2025.
St Ives Facial Scrub Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
246.3K
▼ 18.6% MoM
Monthly Revenue 2026/07
$2.5M
▼ 21.3% MoM
Top 10 Market Share 2026/07
56.4%
St Ives Facial Scrub Market Share & Sales Concentration on Amazon US — July 2026
The most-sold st ives facial scrub listing on Amazon US in July 2026 is ASIN B09Y4HHY1P (Brand: Cetaphil), which sold 30,000 units at $11.88 apiece — equal to 12.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 139,000 units and $1,418,160 in July 2026 — 56.4% of unit volume and 56.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'St Ives Facial Scrub' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09Y4HHY1P
Cetaphil Daily Facial Cleanser, Oily & Combination Skin, 16oz | Fragrance-Free, Soap-Free, Hypoallergenic, Sensitive To Oily Skin, Combination Skin, Dermatologist Recommended
30K
▲ 0.0%vs. prior month
$354.6K
latest month
12-month trend
B07RL88DD2
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,19oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
20K
▼ 60.0%vs. prior month
$330.6K
latest month
12-month trend
B0719GRD5R
Clean & Clear Oil-Free Deep Action Exfoliating Facial Cleanser, 7 fl oz | Pro-Vitamin B5, Gentle Exfoliating Daily Face Wash, Smooth Hydrated Skin, Paraben-Free
20K
▲ 0.0%vs. prior month
$119.4K
latest month
12-month trend
B0000632EN
Aveeno Positively Radiant Skin Brightening Daily Face Wash Scrub, 5 oz | Daily Face Scrub, Gentle with Moisture-Rich Soy Extract, Helps Improve Skin Tone & Texture, Oil & Soap-Free, Hypoallergenic
10K
▼ 50.0%vs. prior month
$81.2K
latest month
12-month trend
B00M8G8WKY
St. Ives Blackhead Clearing Face Scrub, Clears Blackheads & Unclogs Pores, Green Tea & Bamboo, Salicylic Acid Acne Treatment Facial Scrub, Moderate Exfoliator Skin Care with Natural Exfoliants 6 oz
10K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B001VMJSCW
Dermalogica Daily Microfoliant, Brightening Face Exfoliator Powder | Brightens and Smooths Dull, Uneven Skin, Rice Powder Exfoliator with Papaya Enzyme, Salicylic Acid, and Rice Bran
10K
▲ 0.0%vs. prior month
$195K
latest month
12-month trend
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Best St Ives Facial Scrub Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cetaphil is the best-performing st ives facial scrub brand in July 2026, moving 30,000 units across 1 ASIN for 21.6% of Top 10 volume. Clean & Clear follows with 30,000 units (21.6%), ahead of CeraVe on 20,000 units (14.4%).
Volume is spread across 8 brands, with the top three holding 57.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.81 to $16.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cetaphil
1 ASIN in Top 10
21.6%
Units
30K
Revenue
$354.6K
Avg. price
$11.88
B09Y4HHY1P
$11.88·★4.7·12.1K revsCetaphil Daily Facial Cleanser, Oily & Combination Skin, 16oz | Fragrance-Free, Soap-Free, Hypoallergenic, Sensitive To Oily Skin, Combination Skin, Dermatologist Recommended
Units sold30K
Clean & Clear
2 ASINs in Top 10
21.6%
Units
30K
Revenue
$216K
Avg. price
$7.81
B0719GRD5R
$5.97·★4.6·29.5K revsClean & Clear Oil-Free Deep Action Exfoliating Facial Cleanser, 7 fl oz | Pro-Vitamin B5, Gentle Exfoliating Daily Face Wash, Smooth Hydrated Skin, Paraben-Free
Units sold20KB00JFV5X3E
$9.66·★4.6·42.9K revsClean & Clear 2-Pack Oil-Free Facial Cleansers with Citrus Scent, Morning Burst and Night Relaxing, 16 oz | Morning Burst with BHA and Vitamin C, Night Relaxing with Hyaluronic Acid and Sea Kelp, Oil-Free, Non-Comedogenic
Units sold10K
CeraVe
1 ASIN in Top 10
14.4%
Units
20K
Revenue
$330.6K
Avg. price
$16.97
B07RL88DD2
$16.97·★4.7·132.7K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,19oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold20K
Trending St Ives Facial Scrub Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BX6KCWJ2 leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B07SY2XJZ3 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BX6KCWJ2
St. Ives Avocado & Honey Face Scrub, Facial Exfoliant for Balanced to Dry Skin, Moderate Exfoliation, 6 oz
Price
$4.99
Rating
4.6
Reviews
89
Latest month sales
B07SY2XJZ3
Amazon Essentials Exfoliating Apricot Face Scrub, Facial Cleanser, 6 Fluid Ounce
Price
$4.32
Rating
4.4
Reviews
9.5K
Latest month sales
B001RYWEQ6
St. Ives Apricot Facial Scrub, Fresh Skin, 6 Oz | Face Exfoliant for Balanced to Oily Skin with Walnut Shell and Apricot Pit Powder, Non-Comedogenic
Unlock to view ASIN details and product titles
Price
$6.47
Rating
4.8
Reviews
8.7K
Latest month sales
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