Squishy Slow Rise Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squishy Slow Rise sales on Amazon US totaled 260,300 units in July 2026 (▼ 0.7% vs. the prior month), generating an estimated $3,161,726 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.4% of unit volume and 37.9% of revenue, while a typical listing is priced at $13.56. The keyword itself pulled 13,403 Amazon queries over the same period (▼ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the squishy slow rise Top 50 moved 1,195,000 units and $15,569,064 in cumulative sales — an average of 99,583 units and $1,297,422 per month. Monthly throughput topped out at 262,200 units in June 2026 and dipped to 22,300 in August 2025, leaving the latest reading 1067.3% higher than August 2025.
Squishy Slow Rise Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
260.3K
▼ 0.7% MoM
Monthly Revenue 2026/07
$3.2M
▲ 2.0% MoM
Top 10 Market Share 2026/07
38.4%
Squishy Slow Rise Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squishy slow rise listing on Amazon US in July 2026 is ASIN B0BQZFVJTB (Brand: Schylling), which sold 10,000 units at $9.60 apiece — equal to 3.8% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $1,198,800 in July 2026 — 38.4% of unit volume and 37.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squishy Slow Rise' on Amazon
July 2026
Is 38.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0BQZFVJTB
Schylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
10K
▲ 400.0%vs. prior month
$96.6K
latest month
12-month trend
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0C6XBP4CW
Schylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1)
10K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0FG779YKY
Original Big Block Premium Stress Cube, Squishy Fidget Toy, Kids & Adults | Non-toxic ASTM certified, US family-owned, easy replacement, jumbo sensory squeeze cube for stress relief
10K
▲ 25.0%vs. prior month
$169.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Squishy Slow Rise Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Schylling is the best-performing squishy slow rise brand in July 2026, moving 20,000 units across 2 ASINs for 20.0% of Top 10 volume. Glyrnur follows with 20,000 units (20.0%), ahead of Neec on 10,000 units (10.0%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Schylling
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$246.6K
Avg. price
$17.29
B0BQZFVJTB
$9.60·★4.2·8.8K revsSchylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
Units sold10KB0C6XBP4CW
$24.99·★4.4·4.3K revsSchylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1)
Units sold10K
Glyrnur
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$199.4K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·493 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10KB0GVJDX674
$9.99·★2.8·379 revsCoconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
Units sold10K
Neec
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$199.9K
Avg. price
$19.99
B0D3WSCFJJ
$19.99·★3.5·1K revs24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
Units sold10K
Trending Squishy Slow Rise Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BQZFVJTB booked 10K units at $9.60, with ▲ 400.0% MoM change. On the growth side, B0GYKYVNNL leads positive momentum with ▲ 700.0% MoM growth on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BQZFVJTB
Schylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1)
Price
$9.60
Rating
4.2
Reviews
8.8K
Latest month sales
B0FG779YKY
Original Big Block Premium Stress Cube, Squishy Fidget Toy, Kids & Adults | Non-toxic ASTM certified, US family-owned, easy replacement, jumbo sensory squeeze cube for stress relief
Price
$16.99
Rating
4.4
Reviews
2K
Latest month sales
B0GYKYVNNL
Rainbow Butter Squishy Toys Set of 2, Cute Butter Squishy Toy, Soft Slow Rising Squeeze Toys for Stress Relief, Sensory Fidget Toys for Desk, Office, Party Favors, Gift Basket Stuffers
Unlock to view ASIN details and product titles
Price
$6.79
Rating
4.0
Reviews
205
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this squishy slow rise report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card