Slow Rising Squishy Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Slow Rising Squishy Toys sales on Amazon US totaled 290,900 units in July 2026 (▲ 5.6% vs. the prior month), generating an estimated $3,334,410 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 34.4% of unit volume and 32.1% of revenue, while a typical listing is priced at $12.57. The keyword itself pulled 58,408 Amazon queries over the same period (▲ 21.4% MoM).
Zooming out to the 12-month window ending July 2026, the slow rising squishy toys Top 50 moved 1,385,200 units and $17,185,498 in cumulative sales — an average of 115,433 units and $1,432,125 per month. Monthly throughput topped out at 290,900 units in July 2026 and dipped to 32,750 in August 2025, leaving the latest reading 788.2% higher than August 2025.
Slow Rising Squishy Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
290.9K
▲ 5.6% MoM
Monthly Revenue 2026/07
$3.3M
▲ 5.1% MoM
Top 10 Market Share 2026/07
34.4%
Slow Rising Squishy Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold slow rising squishy toys listing on Amazon US in July 2026 is ASIN B0GVHJJCQC (Brand: Glyrnur), which sold 10,000 units at $9.99 apiece — equal to 3.4% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $1,070,900 in July 2026 — 34.4% of unit volume and 32.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Slow Rising Squishy Toys' on Amazon
July 2026
Is 34.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend
B0C6XBP4CW
Schylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1) | Sensory Squish Toy with Super Solid Squish
10K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
10K
▲ 150.0%vs. prior month
$72.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Slow Rising Squishy Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Glyrnur is the best-performing slow rising squishy toys brand in July 2026, moving 10,000 units across 1 ASIN for 10.0% of Top 10 volume. nobasco follows with 10,000 units (10.0%), ahead of Schylling on 10,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 30.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $26.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Glyrnur
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·456 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10K
nobasco
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$73.1K
Avg. price
$7.99
B0BVNSDG2W
$7.99·★4.6·5.1K revsnobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
Units sold10K
Schylling
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$150K
Avg. price
$26.80
B0C6XBP4CW
$26.80·★4.4·4.3K revsSchylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1) | Sensory Squish Toy with Super Solid Squish
Units sold10K
Trending Slow Rising Squishy Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D91CWH9V booked 10K units at $6.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
Price
$6.99
Rating
4.0
Reviews
1K
Latest month sales
B0DQCVY1JC
3pc Stress Balls for Adults, Squishy Ball Sensory Textured Memory Gel Fidget Toys for Kids/Adults Hand Exercises, Valentines Day Party Favors Anxiety Relief Squeeze Ball(1.80“)
Price
$7.99
Rating
3.4
Reviews
407
Latest month sales
B0F5HCNPZM
VISCOO 4 Pack Stress Cube,Slow Rising Cube Stress Balls for Adults Kids | Sensory Fidget Toy for Anxiety Relief, Square Shape Cube Squishy for Classroom Prizes, Squishy Balls for Party Favors
Unlock to view ASIN details and product titles
Price
$11.99
Rating
3.9
Reviews
1.1K
Latest month sales
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