Squishy Fun Box Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squishy Fun Box sales on Amazon US totaled 161,000 units in July 2026 (▲ 12.7% vs. the prior month), generating an estimated $2,491,379 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.7% of unit volume and 54.0% of revenue, while a typical listing is priced at $21.13. The keyword itself pulled 33,729 Amazon queries over the same period (▼ 32.2% MoM).
Zooming out to the 12-month window ending July 2026, the squishy fun box Top 50 moved 1,083,250 units and $16,478,267 in cumulative sales — an average of 90,271 units and $1,373,189 per month. Monthly throughput topped out at 161,000 units in July 2026 and dipped to 51,300 in January 2026, leaving the latest reading 212.0% higher than August 2025.
Squishy Fun Box Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
161K
▲ 12.7% MoM
Monthly Revenue 2026/07
$2.5M
▲ 10.5% MoM
Top 10 Market Share 2026/07
67.7%
Squishy Fun Box Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squishy fun box listing on Amazon US in July 2026 is ASIN B0DG2VRFV7 (Brand: Mantyplay), which sold 30,000 units at $8.99 apiece — equal to 18.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 109,000 units and $1,346,560 in July 2026 — 67.7% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squishy Fun Box' on Amazon
July 2026
Is 67.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DG2VRFV7
30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
30K
▲ 0.0%vs. prior month
$261.9K
latest month
12-month trend
B0G3P428LL
160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
20K
▲ 233.3%vs. prior month
$240.4K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0G2GS1PJT
4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0CGHC2BSR
80 Pcs Party Favors for Kids 4-8, Kawaii Squishies Mochi Squishy Toys Bulk | Fidget Sensory Toys Birthday Gifts for Boys Girls, Easter Egg Fillers Treasure Box Toys Classroom Prizes Goodie Bag Stuffers
9K
▲ 0.0%vs. prior month
$140.4K
latest month
12-month trend
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Best Squishy Fun Box Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mantyplay is the best-performing squishy fun box brand in July 2026, moving 30,000 units across 1 ASIN for 27.5% of Top 10 volume. TwCare follows with 20,000 units (18.3%), ahead of LAWOHO on 10,000 units (9.2%).
Volume is spread across 10 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mantyplay
1 ASIN in Top 10
27.5%
Units
30K
Revenue
$261.9K
Avg. price
$8.99
B0DG2VRFV7
$8.99·★4.6·4.7K revs30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
Units sold30K
TwCare
1 ASIN in Top 10
18.3%
Units
20K
Revenue
$240.4K
Avg. price
$15.99
B0G3P428LL
$15.99·★4.3·1.4K revs160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
Units sold20K
LAWOHO
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$134.3K
Avg. price
$12.90
B0CYT6D2ZS
$12.90·★4.5·3.4K revs6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
Units sold10K
Trending Squishy Fun Box Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GR8JGX95 booked 4K units at $12.99, with ▼ 20.0% MoM change. On the growth side, B0GYNLQ796 leads positive momentum with ▲ 1100.0% MoM growth on 600 units, with B0GFSBRFYS close behind at ▲ 400.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GR8JGX95
Siwarm 30 Pack Mini Cube Squishy Fidget Toys for Kids and Adults | Mini Stress Cube Squeeze Toys, Sensory Toys, Anxiety Relief, Treasure Box Toys Classroom Prizes, Party Favors
Price
$12.99
Rating
4.1
Reviews
139
Latest month sales
B0GYNLQ796
10Pcs Cookies and Cat Paw Taba Squishy Fun Box Toys Kit, Stress Relief Squeezee Fidget Sensory Cheap Squishies Toys Pack for Kids Adults
Price
$15.99
Rating
4.8
Reviews
30
Latest month sales
B0GFSBRFYS
Squishy Stress Ball & Slow Rising Butter Squishy Fidget Toys Set - 4 Pack Ultra Soft Sensory Toys, Cute Taba Pack for Kids Adults, Desk Toy, Party Favors & Gift Ideas
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.3
Reviews
169
Latest month sales
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