Squishy Dumplings Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squishy Dumplings sales on Amazon US totaled 182,600 units in July 2026 (▲ 15.0% vs. the prior month), generating an estimated $2,157,048 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 44.7% of revenue, while a typical listing is priced at $14.99. The keyword itself pulled 44,559 Amazon queries over the same period (▲ 17.4% MoM).
Zooming out to the 12-month window ending July 2026, the squishy dumplings Top 50 moved 760,250 units and $9,494,589 in cumulative sales — an average of 63,354 units and $791,216 per month. Monthly throughput topped out at 182,600 units in July 2026 and dipped to 13,950 in August 2025, leaving the latest reading 1209.0% higher than August 2025.
Squishy Dumplings Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
182.6K
▲ 15.0% MoM
Monthly Revenue 2026/07
$2.2M
▲ 21.3% MoM
Top 10 Market Share 2026/07
56.4%
Squishy Dumplings Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squishy dumplings listing on Amazon US in July 2026 is ASIN B0G3P428LL (Brand: TwCare), which sold 20,000 units at $15.99 apiece — equal to 11.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 103,000 units and $963,840 in July 2026 — 56.4% of unit volume and 44.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squishy Dumplings' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0G3P428LL
160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
20K
▲ 233.3%vs. prior month
$240.4K
latest month
12-month trend
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0F1MHNYQ6
Vodolo Silicone Stress Relief Squishy,2 PCS Cookie Sticky Taba Squishy Fidget Toys Adults,Ultra-Soft Squeeze Toys,Fun Silicone Enjoy Decompression Toy,Soft and Relaxing Squeezing Toy
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
10K
▲ 900.0%vs. prior month
$99.9K
latest month
12-month trend
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Best Squishy Dumplings Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing squishy dumplings brand in July 2026, moving 26,000 units across 3 ASINs for 25.2% of Top 10 volume. TwCare follows with 20,000 units (19.4%), ahead of Midou on 10,000 units (9.7%).
Volume is spread across 8 brands, with the top three holding 54.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
3 ASINs in Top 10
25.2%
Units
26K
Revenue
$217.6K
Avg. price
$8.65
B0F7M16P52
$5.99·★3.9·1.8K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold9KB0GSZGPFYQ
$9.98·★4.1·363 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9KB0DPV6Q119
$9.98·★3.9·1.8K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold8K
TwCare
1 ASIN in Top 10
19.4%
Units
20K
Revenue
$240.4K
Avg. price
$15.99
B0G3P428LL
$15.99·★4.2·1.4K revs160 Pcs Fidget Toys Party Favors Pack, Randomly Selected Pop Sensory Set Gifts Stickers for Kids Adults Boy Girl Stocking Stuffers Autistic Bulk Goodie Bag Filler Treasure Box Classroom Prizes School
Units sold20K
Midou
1 ASIN in Top 10
9.7%
Units
10K
Revenue
$53.7K
Avg. price
$3.99
B0GH7H2GZF
$3.99·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
Trending Squishy Dumplings Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0G22BHS13 booked 10K units at $16.83, with ▲ 900.0% MoM change. On the growth side, B0GV22JT89 leads positive momentum with ▲ 900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Price
$16.83
Rating
4.4
Reviews
413
Latest month sales
B0G36WHC28
Horizon Group USA Slimygloop Gelli Gels, Cinnamoroll | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Price
$8.99
Rating
4.2
Reviews
713
Latest month sales
B0GV22JT89
Toymendous Squishy Fried Chicken - Squish Toy - Ages 3+
Unlock to view ASIN details and product titles
Price
$11.50
Rating
3.7
Reviews
58
Latest month sales
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