Squishy Apple Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squishy Apple sales on Amazon US totaled 18,650 units in July 2026 (▼ 4.6% vs. the prior month), generating an estimated $263,496 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.7% of unit volume and 77.7% of revenue, while a typical listing is priced at $13.71. The keyword itself pulled 17,024 Amazon queries over the same period (▼ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the squishy apple Top 50 moved 108,100 units and $1,132,550 in cumulative sales — an average of 9,008 units and $94,379 per month. Monthly throughput topped out at 19,450 units in June 2026 and dipped to 1,200 in February 2026, leaving the latest reading 111.9% higher than August 2025.
Squishy Apple Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.6K
▼ 4.6% MoM
Monthly Revenue 2026/07
$263.5K
▲ 18.2% MoM
Top 10 Market Share 2026/07
76.7%
Squishy Apple Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squishy apple listing on Amazon US in July 2026 is ASIN B071LHQQLT (Brand: Areedy), which sold 7,000 units at $12.99 apiece — equal to 37.5% of every unit tracked in this report and 7.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,300 units and $204,681 in July 2026 — 76.7% of unit volume and 77.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squishy Apple' on Amazon
July 2026
Is 76.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B071LHQQLT
Squishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
7K
▲ 75.0%vs. prior month
$90.9K
latest month
12-month trend
B096DH557C
Fu Store Hollow Teether Tube Apple Shape Baby Teething Toy for Babies 0-36M | Baby Teether Toys Chew Straw Sensory Toys for Babies 0-6 0-12 Months Infant Toddlers Silicone Tubes Relief Soothing Gums Gift
1K
▲ 0.0%vs. prior month
$9.5K
latest month
12-month trend
B0GWJQ27M4
Green Apple Squishy Sensory Toy,Green Fruit Squishys, Soft Flexible Apple Squishy Toy for Anxiety Relief,Cute Novelty Stress Relief Fruit, Rebounding Squishies
1K
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
B0H4998ZMY
Squishy Fun Box 8 Pieces Squishy Pack Cheese Food Squishies Set Slow Rising Butter Strawberry Apple Bread Cat Paw Squishy Toys Squeeze Stress Balls for Adults
900
vs. prior month
$37K
latest month
12-month trend
B0H24Z14NL
Fruit Apple Squishy, Slushy Apple Squishy Sensory Toys,Slow Rising Fruit Squishies Shaped Stress Balls,Super Soft Flexible for Anxiety Relief (Cyan)
800
▲ 700.0%vs. prior month
$7.8K
latest month
12-month trend
B0H2DPPQZD
Apple Squishy, Pink Apple Squishies, Cute Sensory Fidget Stress Ball for Anxiety, Classroom Rewards, Party Favors
800
vs. prior month
$7.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Squishy Apple Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Areedy is the best-performing squishy apple brand in July 2026, moving 7,000 units across 1 ASIN for 49.0% of Top 10 volume. Fu Store follows with 1,000 units (7.0%), ahead of clould fitness on 1,000 units (7.0%).
With 10 brands splitting the Top 10 and 62.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.49 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Areedy
1 ASIN in Top 10
49.0%
Units
7K
Revenue
$90.9K
Avg. price
$12.99
B071LHQQLT
$12.99·★4.3·2.4K revsSquishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
Units sold7K
Fu Store
1 ASIN in Top 10
7.0%
Units
1K
Revenue
$9.5K
Avg. price
$8.49
B096DH557C
$8.49·★4.8·9K revsFu Store Hollow Teether Tube Apple Shape Baby Teething Toy for Babies 0-36M | Baby Teether Toys Chew Straw Sensory Toys for Babies 0-6 0-12 Months Infant Toddlers Silicone Tubes Relief Soothing Gums Gift
Units sold1K
clould fitness
1 ASIN in Top 10
7.0%
Units
1K
Revenue
$14K
Avg. price
$11.99
B0GWJQ27M4
$11.99·★3.8·84 revsGreen Apple Squishy Sensory Toy,Green Fruit Squishys, Soft Flexible Apple Squishy Toy for Anxiety Relief,Cute Novelty Stress Relief Fruit, Rebounding Squishies
Units sold1K
Trending Squishy Apple Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0H4998ZMY booked 900 units at $39.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H4998ZMY
Squishy Fun Box 8 Pieces Squishy Pack Cheese Food Squishies Set Slow Rising Butter Strawberry Apple Bread Cat Paw Squishy Toys Squeeze Stress Balls for Adults
Price
$39.99
Rating
4.2
Reviews
29
Latest month sales
B0H24Z14NL
Fruit Apple Squishy, Slushy Apple Squishy Sensory Toys,Slow Rising Fruit Squishies Shaped Stress Balls,Super Soft Flexible for Anxiety Relief (Cyan)
Price
$9.99
Rating
3.4
Reviews
59
Latest month sales
B0H2DPPQZD
Apple Squishy, Pink Apple Squishies, Cute Sensory Fidget Stress Ball for Anxiety, Classroom Rewards, Party Favors
Unlock to view ASIN details and product titles
Price
$6.99
Rating
3.0
Reviews
55
Latest month sales
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