Spongebob Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Spongebob Toys sales on Amazon US totaled 24,200 units in July 2026 (▲ 29.9% vs. the prior month), generating an estimated $495,464 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.3% of unit volume and 45.0% of revenue, while a typical listing is priced at $19.76. The keyword itself pulled 25,917 Amazon queries over the same period (▲ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the spongebob toys Top 50 moved 288,400 units and $5,202,757 in cumulative sales — an average of 24,033 units and $433,563 per month. Monthly throughput topped out at 64,700 units in December 2025 and dipped to 10,000 in May 2026, leaving the latest reading 81.3% higher than August 2025.
Spongebob Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
24.2K
▲ 29.9% MoM
Monthly Revenue 2026/07
$495.5K
▲ 47.3% MoM
Top 10 Market Share 2026/07
41.3%
Spongebob Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold spongebob toys listing on Amazon US in July 2026 is ASIN B0FCYTX2QH (Brand: Play-Doh), which sold 2,000 units at $19.97 apiece — equal to 8.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,000 units and $223,128 in July 2026 — 41.3% of unit volume and 45.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Spongebob Toys' on Amazon
July 2026
Is 41.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FCYTX2QH
Play-Doh Toy Story 5 Space Creations Playset, Arts & Crafts, Disney Toys for Kids 4+
2K
▲ 100.0%vs. prior month
$39.9K
latest month
12-month trend
B0FL3MLCNQ
Fuggler Spongebob 5-inch Licensed Keyring Assortment 5 Pack by ZURU – Funny Ugly Monster Stuffed Animal with Human-Like Teeth, Collectible Bag Charm for Kids, Tweens, Teens, Adults
1K
▲ 11.1%vs. prior month
$30K
latest month
12-month trend
B092FJN9X4
ArtCreativity Light Up Transparent Sensory Car Toy for Kids, 1PC, Bump and Go Toy Car with Colorful Moving Gears, Music, and LED Effects, Easter Toys for Toddlers, Great Birthday Gift Idea
1K
▲ 0.0%vs. prior month
$15.6K
latest month
12-month trend
B0C3M2T8M6
Toyland Pack Of 2 - Spongebob Squarepants and Patrick Star Foil Balloons - 1 x 29 Inch Spongebob & 1 x 36 Inch Patrick Shaped Character Foil Balloons
1K
▲ 0.0%vs. prior month
$19K
latest month
12-month trend
B0FKHJ6K81
Horizon Group USA Aqua Art Pad, Spongebob Squarepants | Reusable Water Reveal Activity with Activity Pages and Water Pen, Mess Free Coloring for Travel and Road Trips
1K
▲ 0.0%vs. prior month
$6.5K
latest month
12-month trend
B0FL7FHQZ8
Cartoon Sponge Birthday Supplies, Cute Funny Sea Happy Birthday Tableware for Kid, Party Decoration Supplies with Banner, Tablecloth, Plate, Paper Cup, Napkin
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
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Best Spongebob Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Play-Doh is the best-performing spongebob toys brand in July 2026, moving 2,000 units across 1 ASIN for 20.0% of Top 10 volume. Fuggler follows with 1,800 units (18.0%), ahead of ArtCreativity on 1,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 48.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.99 to $25.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Play-Doh
1 ASIN in Top 10
20.0%
Units
2K
Revenue
$39.9K
Avg. price
$19.97
B0FCYTX2QH
$19.97·★4.8·124 revsPlay-Doh Toy Story 5 Space Creations Playset, Arts & Crafts, Disney Toys for Kids 4+
Units sold2K
Fuggler
2 ASINs in Top 10
18.0%
Units
1.8K
Revenue
$58.2K
Avg. price
$25.47
B0FL3MLCNQ
$29.99·★4.8·144 revsFuggler Spongebob 5-inch Licensed Keyring Assortment 5 Pack by ZURU – Funny Ugly Monster Stuffed Animal with Human-Like Teeth, Collectible Bag Charm for Kids, Tweens, Teens, Adults
Units sold1KB0DC1KZL88
$20.95·★4.9·2.2K revsFuggler Spongebob Squarepants 9" Plush - Spongebob
Units sold800
ArtCreativity
1 ASIN in Top 10
10.0%
Units
1K
Revenue
$15.6K
Avg. price
$14.99
B092FJN9X4
$14.99·★4.5·2.8K revsArtCreativity Light Up Transparent Sensory Car Toy for Kids, 1PC, Bump and Go Toy Car with Colorful Moving Gears, Music, and LED Effects, Easter Toys for Toddlers, Great Birthday Gift Idea
Units sold1K
Trending Spongebob Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DC1KZL88 booked 800 units at $20.95, with ▲ 1500.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DC1KZL88
Fuggler Spongebob Squarepants 9" Plush - Spongebob
Price
$20.95
Rating
4.9
Reviews
2.2K
Latest month sales
B0D3VGN97J
Bioworld Spongebob Squarepants Gary the Snail 16.4 Character Backpack
Price
$55.99
Rating
4.7
Reviews
536
Latest month sales
B0CGFXZLXL
TeeTurtle Spongebob Series 3 Inch Mystery Blind Box
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
1.8K
Latest month sales
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