Sprunki Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sprunki sales on Amazon US totaled 26,450 units in July 2026 (▼ 18.2% vs. the prior month), generating an estimated $336,517 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 87.0% of unit volume and 75.9% of revenue, while a typical listing is priced at $21.49. The keyword itself pulled 26,606 Amazon queries over the same period (▼ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the sprunki Top 50 moved 394,050 units and $5,311,224 in cumulative sales — an average of 32,838 units and $442,602 per month. Monthly throughput topped out at 65,450 units in December 2025 and dipped to 16,900 in May 2026, leaving the latest reading 9.5% higher than August 2025.
Sprunki Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.4K
▼ 18.2% MoM
Monthly Revenue 2026/07
$336.5K
▼ 20.5% MoM
Top 10 Market Share 2026/07
87.0%
Sprunki Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sprunki listing on Amazon US in July 2026 is ASIN B0BVNSDG2W (Brand: nobasco), which sold 10,000 units at $7.99 apiece — equal to 37.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 23,000 units and $255,455 in July 2026 — 87.0% of unit volume and 75.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sprunki' on Amazon
July 2026









Is 87.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend

B0CM5L2YFM
Matassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens(Colour) | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers
5K
▼ 44.4%vs. prior month
$47.6K
latest month
12-month trend

B0BQD5PPX7
hand2mind Numberblocks Friends One to Five, Math Toys, 5 Pieces, Ages 3+ | Action Figure Set, Toy Figures & Playsets, Small Figurines for Kids, Counting Blocks, Numbers for Toddlers
2K
▲ 0.0%vs. prior month
$33K
latest month
12-month trend

B0BYTL335K
hand2mind Numberblocks Friends Six to Ten Figures – Official Licensed Character Action Figure Set, Numbers and Counting Figurines, Pretend Play Toys, for Kids Ages 3, 4, 5, 6, 7
2K
▼ 33.3%vs. prior month
$36.4K
latest month
12-month trend

B0D8J414V5
Transformable Fidget Spinners,9PCS Funny Sensory Fidget Toys for Kids | Deformable DIY Robot Spinner Fingertip Stress Relief Gyro Toy Kids Halloween Party Favors Stocking Stuffers Gifts
1K
▲ 0.0%vs. prior month
$9.5K
latest month
12-month trend

B0C4QT5B57
StickiKubes 125-Pack, 4 Colors, Mini Sticky Stacking Cubes, STEM Blocks | Plastic Tub for Easy Storage, Sticks to Any Surface, Non-Toxic, Ages 4+
1K
▼ 50.0%vs. prior month
$18.8K
latest month
12-month trend
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Best Sprunki Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
nobasco is the best-performing sprunki brand in July 2026, moving 10,000 units across 1 ASIN for 43.5% of Top 10 volume. Matassari follows with 5,000 units (21.7%), ahead of hand2mind on 4,000 units (17.4%).
With 9 brands splitting the Top 10 and 82.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $20.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
nobasco
1 ASIN in Top 10
43.5%
Units
10K
Revenue
$73.1K
Avg. price
$7.99

B0BVNSDG2W
$7.99·★4.6·5.1K revsnobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
Units sold10K
Matassari
1 ASIN in Top 10
21.7%
Units
5K
Revenue
$47.6K
Avg. price
$9.98

B0CM5L2YFM
$9.98·★4.4·2.5K revsMatassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens(Colour) | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers
Units sold5K
hand2mind
2 ASINs in Top 10
17.4%
Units
4K
Revenue
$69.4K
Avg. price
$20.73

B0BQD5PPX7
$16.49·★4.8·4.9K revshand2mind Numberblocks Friends One to Five, Math Toys, 5 Pieces, Ages 3+ | Action Figure Set, Toy Figures & Playsets, Small Figurines for Kids, Counting Blocks, Numbers for Toddlers
Units sold2K
B0BYTL335K
$24.97·★4.8·3.3K revshand2mind Numberblocks Friends Six to Ten Figures – Official Licensed Character Action Figure Set, Numbers and Counting Figurines, Pretend Play Toys, for Kids Ages 3, 4, 5, 6, 7
Units sold2K
Trending Sprunki Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DP9L9YJQ booked 300 units at $18.99, with ▲ 0.0% MoM change. On the growth side, B0DNYDHD8L leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0FYFQX9XQ close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0DP9L9YJQ
SPR Plush Toys SPR Game Plushies SPR Plushes Soft and Funs Stuffed Toys Dolls for Fans and Friends Birthday for Girls Boys (Orange+Pink)
Price
$18.99
Rating
4.7
Reviews
634
Latest month sales

B0DNYDHD8L
Sprunky Plush,Sprunky Plushies,Soft and Funs Stuffed Toys Dolls for Fans and Friends Christmas Birthday
Price
$34.19
Rating
4.6
Reviews
885
Latest month sales

B0FYFQX9XQ
Plush Toys, Horror Games Plushies Toy for Fans, Soft Stuffed Animal Pillow Figure Doll Christmas Birthday Gifts for Adult Kids (Red+Yellow)
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.6
Reviews
421
Latest month sales
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