Pusheen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pusheen sales on Amazon US totaled 26,700 units in July 2026 (▲ 67.0% vs. the prior month), generating an estimated $672,054 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.5% of unit volume and 76.4% of revenue, while a typical listing is priced at $22.29. The keyword itself pulled 84,530 Amazon queries over the same period (▼ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the pusheen Top 50 moved 236,900 units and $4,100,830 in cumulative sales — an average of 19,742 units and $341,736 per month. Monthly throughput topped out at 52,050 units in December 2025 and dipped to 10,050 in May 2026, leaving the latest reading 109.4% higher than August 2025.
Pusheen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.7K
▲ 67.0% MoM
Monthly Revenue 2026/07
$672.1K
▲ 127.3% MoM
Top 10 Market Share 2026/07
71.5%
Pusheen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pusheen listing on Amazon US in July 2026 is ASIN B01N6EAV8D (Brand: Pusheen the Cat), which sold 8,000 units at $45.99 apiece — equal to 30.0% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 19,100 units and $513,716 in July 2026 — 71.5% of unit volume and 76.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pusheen' on Amazon
July 2026
Is 71.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N6EAV8D
Pusheen the Cat Pusheen Cat Face Backpack
8K
▲ 700.0%vs. prior month
$323K
latest month
12-month trend
B075P7R3VN
Jeasona Women’s Cute Cat Animal Socks Gifts for Women Wife Mom | Cat Gifts for Cat Lovers Girlfriend Daughter for Birthday Christmas Mother’s Day
3K
▲ 0.0%vs. prior month
$37.5K
latest month
12-month trend
B0BYPQG4MS
GUND Sanrio Hello Kitty 6" Plush Toy with Yellow Unicorn Outfit; Ages 1+ | Promotes Exciting Character Roleplay, Early Sensory Discovery, and Creative Pop Culture and Fantasy Storytelling
2K
▲ 0.0%vs. prior month
$32.9K
latest month
12-month trend
B0D8KB7B85
Mewaii Black Cat Plush Pillow Cute Plushies, Squishy & Huggable, 13 in | Cuddly Cat Stuffed Animal Pillow, Low-Shedding, PP Cotton Fill, Machine Washable, Desk Decor, Gift For Kids & Cat Lovers
2K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
B0DGXLGFL9
Srliya Kitten Motif Toiletry Bag, Cute, Stylish, Soft Canvas, Versatile, Cat Makeup Bag for Outings, Travel, Office
1K
▲ 900.0%vs. prior month
$15.3K
latest month
12-month trend
B0B46DKBHN
Pusheen the Cat Kids Beige Fluffy Backpack Rucksack 3D Ears Padded Straps 16 Inch School Travel Daypack Laptop Gym Bag
700
▲ 1300.0%vs. prior month
$30.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pusheen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pusheen the Cat is the best-performing pusheen brand in July 2026, moving 8,700 units across 2 ASINs for 45.5% of Top 10 volume. GUND follows with 3,800 units (19.9%), ahead of Jeasona on 3,000 units (15.7%).
With 6 brands splitting the Top 10 and 81.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.99 to $44.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pusheen the Cat
2 ASINs in Top 10
45.5%
Units
8.7K
Revenue
$353.1K
Avg. price
$44.97
B01N6EAV8D
$45.99·★4.3·3.1K revsPusheen the Cat Pusheen Cat Face Backpack
Units sold8KB0B46DKBHN
$43.95·★4.6·273 revsPusheen the Cat Kids Beige Fluffy Backpack Rucksack 3D Ears Padded Straps 16 Inch School Travel Daypack Laptop Gym Bag
Units sold700
GUND
4 ASINs in Top 10
19.9%
Units
3.8K
Revenue
$63.2K
Avg. price
$17.02
B0BYPQG4MS
$16.99·★4.8·2.2K revsGUND Sanrio Hello Kitty 6" Plush Toy with Yellow Unicorn Outfit; Ages 1+ | Promotes Exciting Character Roleplay, Early Sensory Discovery, and Creative Pop Culture and Fantasy Storytelling
Units sold2KB0B5VBFYXQ
$18.00·★4.9·1.4K revsGUND Pusheen Pancakes Squisheen 6-Inch Squishy Plush Toy; Ages 8+ | Inspires Fun Food-Themed Roleplay and Creative Storytelling; Comforting Collectible Gift for Teens and Pop Culture Fans
Units sold700B0FKV6Z84P
$20.10·★4.9·40 revsGUND Pusheen Bento Sushi Roll 11-Inch Plush Toy for Ages 8+ | Promotes Exciting Character Roleplay, Early Sensory Discovery, and Creative Storytelling; Soft, Comforting, Collectible Plush
Units sold600B0GH7WSND7
$13.00·★5.0·7 revsGUND Pusheen Tropical Vacation 3-Inch Surprise Plush (UNbox 1 of 8 Styles) | Blind Bag Mystery Unboxing Inspires Fun Beach Roleplay Adventures; Includes One Random 3.5-Inch Stuffed Keychain Bag Charm
Units sold500
Jeasona
1 ASIN in Top 10
15.7%
Units
3K
Revenue
$37.5K
Avg. price
$12.99
B075P7R3VN
$12.99·★4.7·38.2K revsJeasona Women’s Cute Cat Animal Socks Gifts for Women Wife Mom | Cat Gifts for Cat Lovers Girlfriend Daughter for Birthday Christmas Mother’s Day
Units sold3K
Trending Pusheen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0B46DKBHN leads positive momentum with ▲ 1300.0% MoM growth on 700 units, with B0DGXLGFL9 close behind at ▲ 900.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B46DKBHN
Pusheen the Cat Kids Beige Fluffy Backpack Rucksack 3D Ears Padded Straps 16 Inch School Travel Daypack Laptop Gym Bag
Price
$43.95
Rating
4.6
Reviews
273
Latest month sales
B0DGXLGFL9
Srliya Kitten Motif Toiletry Bag, Cute, Stylish, Soft Canvas, Versatile, Cat Makeup Bag for Outings, Travel, Office
Price
$15.29
Rating
4.0
Reviews
57
Latest month sales
B01N6EAV8D
Pusheen the Cat Pusheen Cat Face Backpack
Unlock to view ASIN details and product titles
Price
$45.99
Rating
4.3
Reviews
3.1K
Latest month sales
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