Sport Bra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sport Bra sales on Amazon US totaled 63,200 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $1,345,106 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.5% of unit volume and 47.4% of revenue, while a typical listing is priced at $20.81. The keyword itself pulled 24,369 Amazon queries over the same period (▼ 16.9% MoM).
Zooming out to the 12-month window ending July 2026, the sport bra Top 50 moved 599,600 units and $12,846,446 in cumulative sales — an average of 49,967 units and $1,070,537 per month. Monthly throughput topped out at 76,800 units in June 2026 and dipped to 28,550 in May 2026, leaving the latest reading 29.4% higher than August 2025.
Sport Bra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63.2K
▼ 17.7% MoM
Monthly Revenue 2026/07
$1.3M
▼ 18.6% MoM
Top 10 Market Share 2026/07
47.5%
Sport Bra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sport bra listing on Amazon US in July 2026 is ASIN B0FBGGCYR4 (Brand: OEAK), which sold 6,000 units at $19.99 apiece — equal to 9.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 30,000 units and $637,520 in July 2026 — 47.5% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sport Bra' on Amazon
July 2026
Is 47.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FBGGCYR4
OEAK Womens Wireless Jelly Bras Plus Size Support Push Up Comfortable Bra
6K
▲ 20.0%vs. prior month
$114.7K
latest month
12-month trend
B0D8F9WJ1J
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
4K
▼ 33.3%vs. prior month
$79.7K
latest month
12-month trend
B0FFVYHRKT
Adjustable Sports Bras for Women High Support, Padded Racerback Bra
4K
▼ 20.0%vs. prior month
$108.3K
latest month
12-month trend
B0B3CP6VY9
CRZ YOGA Butterluxe Y Back Sports Bras
3K
▼ 50.0%vs. prior month
$84K
latest month
12-month trend
B0B3D4K7CG
CRZ YOGA Butterluxe Y Back Sports Bras
3K
▼ 40.0%vs. prior month
$84K
latest month
12-month trend
B09XN322QZ
Hanes Women's String Bralette Pack, 3-Pack, Cotton Sports Bralette Bras for Women, Solid or Assorted Wireless Bras
2K
▼ 50.0%vs. prior month
$29.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sport Bra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OEAK is the best-performing sport bra brand in July 2026, moving 12,000 units across 3 ASINs for 40.0% of Top 10 volume. CRZ YOGA follows with 6,000 units (20.0%), ahead of Tmeefee on 4,000 units (13.3%).
With 6 brands splitting the Top 10 and 73.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OEAK
3 ASINs in Top 10
40.0%
Units
12K
Revenue
$234.4K
Avg. price
$19.99
B0FBGGCYR4
$19.99·★4.0·10.3K revsOEAK Womens Wireless Jelly Bras Plus Size Support Push Up Comfortable Bra
Units sold6KB0D8F9WJ1J
$19.99·★3.9·14.4K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Units sold4KB0D8FJXBP8
$19.99·★3.9·14.4K revsOEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
Units sold2K
CRZ YOGA
2 ASINs in Top 10
20.0%
Units
6K
Revenue
$168K
Avg. price
$28.00
B0B3CP6VY9
$28.00·★4.4·8.2K revsCRZ YOGA Butterluxe Y Back Sports Bras
Units sold3KB0B3D4K7CG
$28.00·★4.4·8.2K revsCRZ YOGA Butterluxe Y Back Sports Bras
Units sold3K
Tmeefee
1 ASIN in Top 10
13.3%
Units
4K
Revenue
$108.3K
Avg. price
$29.99
B0FFVYHRKT
$29.99·★4.3·3K revsAdjustable Sports Bras for Women High Support, Padded Racerback Bra
Units sold4K
Trending Sport Bra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DNPYC8CZ booked 2K units at $23.99, with ▲ 0.0% MoM change. On the growth side, B08NXC2CMC leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0BMPK3HXN close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DNPYC8CZ
Sports Bras for Women HIigh Support, Criss-Cross Back Padded Strappy High Impact Sports Bras for Women Large Bust
Price
$23.99
Rating
4.5
Reviews
1.5K
Latest month sales
B08NXC2CMC
YADIFEN Womens Sports Bras 3/4/6 Pack Wireless Seamless Yoga Sleep Bra
Price
$17.99
Rating
4.1
Reviews
4.9K
Latest month sales
B0BMPK3HXN
Racerback Sports Bras for Women with Pads - High Impact Athletic Tank Tops for Yoga and Workout Brassieres Bra
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.4
Reviews
23K
Latest month sales
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