Moo Moo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Moo Moo sales on Amazon US totaled 23,300 units in July 2026 (▲ 7.1% vs. the prior month), generating an estimated $417,411 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.9% of unit volume and 42.8% of revenue, while a typical listing is priced at $18.21. The keyword itself pulled 29,659 Amazon queries over the same period (▼ 9.2% MoM).
Zooming out to the 12-month window ending July 2026, the moo moo Top 50 moved 175,950 units and $3,350,680 in cumulative sales — an average of 14,663 units and $279,223 per month. Monthly throughput topped out at 23,300 units in July 2026 and dipped to 9,150 in January 2026, leaving the latest reading 60.1% higher than August 2025.
Moo Moo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.3K
▲ 7.1% MoM
Monthly Revenue 2026/07
$417.4K
▲ 4.4% MoM
Top 10 Market Share 2026/07
42.9%
Moo Moo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold moo moo listing on Amazon US in July 2026 is ASIN B0CHWCDG99 (Brand: IMAGEKOPE), which sold 1,000 units at $14.44 apiece — equal to 4.3% of every unit tracked in this report.
The Top 10 ASINs account for 10,000 units and $178,600 in July 2026 — 42.9% of unit volume and 42.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Moo Moo' on Amazon
July 2026
Is 42.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CHWCDG99
IMAGEKOPE Kaftan Dresses for Women Plus Size Bathing Suit Cover up Caftan Maxi Beach Dresses
1K
▲ 25.0%vs. prior month
$16K
latest month
12-month trend
B0D21WKNZL
KECVOT Kaftan Dresses for Women Plus Size Batwing Sleeve Caftans Long Bathing Suit Cover Up Maxi Beach Dress Loungewear
1K
▲ 11.1%vs. prior month
$18.8K
latest month
12-month trend
B0DZ2WKXM9
Yanziliu Kaftan Dress for Women,Plus Size Hawaiian Batwing Sleeve Beach Cover Up Summer Swimsuit Dresses
1K
▲ 0.0%vs. prior month
$19.3K
latest month
12-month trend
B0DZ5BYLB6
Yanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
1K
▲ 0.0%vs. prior month
$18.1K
latest month
12-month trend
B0DZ5GJMSJ
Yanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
1K
▲ 0.0%vs. prior month
$18.5K
latest month
12-month trend
B0F1CWW6V2
KEYLORTING Plus Size Kaftan Dress Women, African Moo Moo Print Caftan, Batwing Dress, Beach Cover Up for Party and Loungewear
1K
▲ 25.0%vs. prior month
$18.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Moo Moo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yanziliu is the best-performing moo moo brand in July 2026, moving 3,000 units across 3 ASINs for 30.0% of Top 10 volume. IMAGEKOPE follows with 2,000 units (20.0%), ahead of KECVOT on 1,000 units (10.0%).
With 7 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.71 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yanziliu
3 ASINs in Top 10
30.0%
Units
3K
Revenue
$56K
Avg. price
$17.70
B0DZ2WKXM9
$19.99·★4.5·976 revsYanziliu Kaftan Dress for Women,Plus Size Hawaiian Batwing Sleeve Beach Cover Up Summer Swimsuit Dresses
Units sold1KB0DZ5BYLB6
$16.13·★4.4·1.8K revsYanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
Units sold1KB0DZ5GJMSJ
$16.98·★4.4·1.8K revsYanziliu Women Kaftan Dresses Plus Size V-Neck Batwing Sleeves Beach Cover Up Summer Floral Print Caftan Dress
Units sold1K
IMAGEKOPE
2 ASINs in Top 10
20.0%
Units
2K
Revenue
$31.9K
Avg. price
$14.71
B0CHWCDG99
$14.44·★4.3·3.9K revsIMAGEKOPE Kaftan Dresses for Women Plus Size Bathing Suit Cover up Caftan Maxi Beach Dresses
Units sold1KB0D1V2DXRB
$14.99·★4.3·2.3K revsIMAGEKOPE Women's Plus Size Loose Fit Moroccan Print V-Neck Batwing Kaftan Beach Dress Bathing Suit Cover Up
Units sold1K
KECVOT
1 ASIN in Top 10
10.0%
Units
1K
Revenue
$18.8K
Avg. price
$19.99
B0D21WKNZL
$19.99·★4.4·1.9K revsKECVOT Kaftan Dresses for Women Plus Size Batwing Sleeve Caftans Long Bathing Suit Cover Up Maxi Beach Dress Loungewear
Units sold1K
Trending Moo Moo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CHWCDG99 booked 1K units at $14.44, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CHWCDG99
IMAGEKOPE Kaftan Dresses for Women Plus Size Bathing Suit Cover up Caftan Maxi Beach Dresses
Price
$14.44
Rating
4.3
Reviews
3.9K
Latest month sales
B0F1CWW6V2
KEYLORTING Plus Size Kaftan Dress Women, African Moo Moo Print Caftan, Batwing Dress, Beach Cover Up for Party and Loungewear
Price
$19.99
Rating
4.4
Reviews
1.2K
Latest month sales
B0G4LSWYVM
Rossopesca Kaftan Dresses for Women V-Neck Plus Size Batwing Sleeves Moo Moos Beach Cover Ups Long Caftan Dress
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.5
Reviews
237
Latest month sales
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