Spiral Hair Ties Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Spiral Hair Ties sales on Amazon US totaled 119,400 units in July 2026 (▲ 9.6% vs. the prior month), generating an estimated $879,707 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.2% of unit volume and 81.7% of revenue, while a typical listing is priced at $7.93. The keyword itself pulled 19,712 Amazon queries over the same period (▲ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the spiral hair ties Top 50 moved 1,141,600 units and $8,209,339 in cumulative sales — an average of 95,133 units and $684,112 per month. Monthly throughput topped out at 139,850 units in December 2025 and dipped to 63,700 in May 2026, leaving the latest reading 43.5% higher than August 2025.
Spiral Hair Ties Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
119.4K
▲ 9.6% MoM
Monthly Revenue 2026/07
$879.7K
▲ 13.6% MoM
Top 10 Market Share 2026/07
81.2%
Spiral Hair Ties Market Share & Sales Concentration on Amazon US — July 2026
The most-sold spiral hair ties listing on Amazon US in July 2026 is ASIN B07D5ZY3GZ (Brand: GOSICUKA), which sold 20,000 units at $8.99 apiece — equal to 16.8% of every unit tracked in this report.
The Top 10 ASINs account for 97,000 units and $718,900 in July 2026 — 81.2% of unit volume and 81.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Spiral Hair Ties' on Amazon
July 2026
Is 81.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07D5ZY3GZ
120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
20K
▲ 100.0%vs. prior month
$179.8K
latest month
12-month trend
B09GYRBHBP
Kitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
20K
▲ 100.0%vs. prior month
$142.2K
latest month
12-month trend
B07FK8YBPC
Teenitor Clear Elastic Hair Bands, 2000pcs Mini Hair Rubber Bands, Hair Ties, Soft Hair Elastics Ties, 2mm in Width and 30mm in Length
10K
▼ 50.0%vs. prior month
$59K
latest month
12-month trend
B0BJS1NVKM
Kitsch Ultra-Petite Satin Scrunchies for Women - Eucalyptus, 6pcs | Wake Up Frizz-Free, No Crease Hair Ties, Softer Than Silk Scrunchies, Stylish Hair Accessories For All Hair Types
10K
▲ 0.0%vs. prior month
$88.5K
latest month
12-month trend
B07FP3686J
Kitsch Spiral Hair Ties for Women | Ponytail Holders - Brunette, 8 Pcs | Coiled Plastic Hair Ties No Damage, | Creaseless and Dent-Free | Phone Cord Style Hair Accessories For Women | All Hair Types
9K
▼ 10.0%vs. prior month
$64K
latest month
12-month trend
B00NQ2LVO8
Goody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 70 Count, Black, Long-Lasting Ponytail Holders for Women & Men
8K
▲ 33.3%vs. prior month
$80.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Spiral Hair Ties Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing spiral hair ties brand in July 2026, moving 48,000 units across 5 ASINs for 51.1% of Top 10 volume. GOSICUKA follows with 20,000 units (21.3%), ahead of GOODY on 16,000 units (17.0%).
With 4 brands splitting the Top 10 and 89.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.92 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
5 ASINs in Top 10
51.1%
Units
48K
Revenue
$350.1K
Avg. price
$7.98
B09GYRBHBP
$7.99·★4.6·9.1K revsKitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
Units sold20KB0BJS1NVKM
$9.94·★4.6·53.5K revsKitsch Ultra-Petite Satin Scrunchies for Women - Eucalyptus, 6pcs | Wake Up Frizz-Free, No Crease Hair Ties, Softer Than Silk Scrunchies, Stylish Hair Accessories For All Hair Types
Units sold10KB07FP3686J
$7.99·★4.5·87K revsKitsch Spiral Hair Ties for Women | Ponytail Holders - Brunette, 8 Pcs | Coiled Plastic Hair Ties No Damage, | Creaseless and Dent-Free | Phone Cord Style Hair Accessories For Women | All Hair Types
Units sold9KB00QXBOGS2
$5.99·★4.6·3K revsKitsch Spiral Bobby Pins - Hair Accessories For Women - Brown, 3pcs | Hair Bun Maker – Rounded Tips, Chip-Resistant Bun Twist Spiral Hair Pins – Secure Hold All-Day
Units sold5KB07BYRG1G5
$7.99·★4.5·87K revsKitsch Spiral Hair Ties for Women - Durable Hair Accessories - Clear, 8pcs | Coiled Plastic Ponytail Holders for Thick and Thin Hair | Creaseless and Dent-Free Hair Ties No Damage | Phone Cord Style
Units sold4K
GOSICUKA
1 ASIN in Top 10
21.3%
Units
20K
Revenue
$179.8K
Avg. price
$8.99
B07D5ZY3GZ
$8.99·★4.6·16.6K revs120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
Units sold20K
GOODY
2 ASINs in Top 10
17.0%
Units
16K
Revenue
$106.6K
Avg. price
$4.92
B00NQ2LVO8
$8.75·★4.7·8.8K revsGoody Ouchless Hair Elastics – No Pull, No Breakage, Tangle-Free Hold for Thick, Curly, Coily & Textured Hair – 70 Count, Black, Long-Lasting Ponytail Holders for Women & Men
Units sold8KB07WSXW26M
$1.08·★4.8·6K revsGoody Ouchless Forever Hair Elastics, 10 Ct, Black, Damage-Free Bands, 3X Stronger Elastic Ties, Retainable Shape, 16 Strand Inner Core, Styling Accessories for Women & Men, All Hair Types
Units sold8K
Trending Spiral Hair Ties Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B082358FL2 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B07D5ZY3GZ close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B082358FL2
Spiral Hair Ties (10 Pieces), Coil Ponytail Holders for Women's Thick Hair, No Crease Plastic Ties for All Hair Types (Assorted Colors)
Price
$7.99
Rating
4.4
Reviews
5.5K
Latest month sales
B07D5ZY3GZ
120 Pieces Black Hair Ties for Thick and Curly Hair Ponytail Holders Hair Elastic Band for Women or Men(4mm)
Price
$8.99
Rating
4.6
Reviews
16.6K
Latest month sales
B09GYRBHBP
Kitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Black, 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
9.1K
Latest month sales
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