Bow Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bow sales on Amazon US totaled 88,700 units in July 2026 (▲ 9.8% vs. the prior month), generating an estimated $938,063 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.0% of unit volume and 33.7% of revenue, while a typical listing is priced at $11.87. The keyword itself pulled 26,744 Amazon queries over the same period (▼ 8.7% MoM).
Zooming out to the 12-month window ending July 2026, the bow Top 50 moved 1,103,150 units and $12,236,461 in cumulative sales — an average of 91,929 units and $1,019,705 per month. Monthly throughput topped out at 150,500 units in December 2025 and dipped to 45,300 in May 2026, leaving the latest reading 25.0% lower than August 2025.
Bow Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
88.7K
▲ 9.8% MoM
Monthly Revenue 2026/07
$938.1K
▲ 8.6% MoM
Top 10 Market Share 2026/07
44.0%
Bow Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bow listing on Amazon US in July 2026 is ASIN B06XFWSXM3 (Brand: Babymatch), which sold 6,000 units at $6.99 apiece — equal to 6.8% of every unit tracked in this report.
The Top 10 ASINs account for 39,000 units and $316,100 in July 2026 — 44.0% of unit volume and 33.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bow' on Amazon
July 2026
Is 44.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B06XFWSXM3
40Piece 3 Inch Boutique Grosgrain Ribbon Pinwheel Hair Bows Alligator Clips For Girls Babies Toddlers Accessories Teens In Pairs
6K
▲ 20.0%vs. prior month
$37.3K
latest month
12-month trend
B0C4P1G4WW
JEMYGINS Solid Color Pre-tied Bow Tie Adjustable Bowtie for Men
6K
▼ 25.0%vs. prior month
$35.9K
latest month
12-month trend
B07CSM2T43
CÉLLOT 40PCS 4.5 Inch Hair Bows for Girls Toddler Hair Accessories in Pairs | Grosgrain Ribbon with Alligator Clips for Baby Girls Toddlers Kids | Back to School | Easy to Use Non-Slip
5K
▲ 25.0%vs. prior month
$50.4K
latest month
12-month trend
B0CDGW4Y46
CÉLLOT 10 Colors Super Stretchy Soft Knot Hair Bows Baby Girl Headbands | Nylon Head Wrap For Newborn Baby Girls Infants Toddlers Kids | 100% Handmade | Great Gifts for New Mom
4K
▲ 0.0%vs. prior month
$37.2K
latest month
12-month trend
B075F6LC5K
40PCS 4.5 Inch Hair Bows for Girls Grosgrain Ribbon Toddler Hair Accessories with Alligator Clips for Toddlers Baby Girls Kids Teens in Pairs
3K
▲ 50.0%vs. prior month
$29.9K
latest month
12-month trend
B09V6MX7BT
CÉLLOT 40 Pieces Girls Hair Bows Linen Fabric Bows Alligator Clips Hair Accessories for Little Girls Toddlers Kids and Teens | Light weight & Soft No-Slip Easy to Use Back to School Great Cute Bows for Little Girls
3K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
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Best Bow Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CÉLLOT is the best-performing bow brand in July 2026, moving 21,000 units across 6 ASINs for 53.8% of Top 10 volume. Babymatch follows with 6,000 units (15.4%), ahead of JEMYGINS on 6,000 units (15.4%).
With 5 brands splitting the Top 10 and 84.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CÉLLOT
6 ASINs in Top 10
53.8%
Units
21K
Revenue
$194.8K
Avg. price
$9.98
B07CSM2T43
$12.97·★4.8·12.2K revsCÉLLOT 40PCS 4.5 Inch Hair Bows for Girls Toddler Hair Accessories in Pairs | Grosgrain Ribbon with Alligator Clips for Baby Girls Toddlers Kids | Back to School | Easy to Use Non-Slip
Units sold5KB0CDGW4Y46
$9.99·★4.7·11.7K revsCÉLLOT 10 Colors Super Stretchy Soft Knot Hair Bows Baby Girl Headbands | Nylon Head Wrap For Newborn Baby Girls Infants Toddlers Kids | 100% Handmade | Great Gifts for New Mom
Units sold4KB09V6MX7BT
$9.95·★4.7·2.7K revsCÉLLOT 40 Pieces Girls Hair Bows Linen Fabric Bows Alligator Clips Hair Accessories for Little Girls Toddlers Kids and Teens | Light weight & Soft No-Slip Easy to Use Back to School Great Cute Bows for Little Girls
Units sold3KB00J2NWIX8
$6.99·★4.8·2.2K revsCÉLLOT 40Pcs 3 Inch Boutique Grosgrain Ribbon Pinwheel Hair Bows Alligator Clips For Girls Toddlers Accessories Teens Gifts In Pairs
Units sold3KB0BNY8KPJH
$9.99·★4.8·16K revsCÉLLOT Baby Hair Clips 50PCS Baby Girls Fully Lined 2" Baby Bows Hair Pins | Tiny Hair Bows Alligator Clips Hair Accessories for Baby Girls Infants Toddlers in Pairs
Units sold3KB07T1XTKQF
$9.99·★4.8·16K revsCÉLLOT Baby Hair Clips 50PCS Baby Girls Fully Lined 2" Baby Bows in Pairs | Grosgrain Ribbon Hair Pins |Tiny Hair Bows Alligator Clips | Baby Girls Infants Toddlers Essential Hair Accessories
Units sold3K
Babymatch
1 ASIN in Top 10
15.4%
Units
6K
Revenue
$37.3K
Avg. price
$6.99
B06XFWSXM3
$6.99·★4.8·20.9K revs40Piece 3 Inch Boutique Grosgrain Ribbon Pinwheel Hair Bows Alligator Clips For Girls Babies Toddlers Accessories Teens In Pairs
Units sold6K
JEMYGINS
1 ASIN in Top 10
15.4%
Units
6K
Revenue
$35.9K
Avg. price
$5.99
B0C4P1G4WW
$5.99·★4.7·3.7K revsJEMYGINS Solid Color Pre-tied Bow Tie Adjustable Bowtie for Men
Units sold6K
Trending Bow Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00J2NWIX8 booked 3K units at $6.99, with ▲ 50.0% MoM change. On the growth side, B0CJN2QRLG leads positive momentum with ▲ 125.0% MoM growth on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00J2NWIX8
CÉLLOT 40Pcs 3 Inch Boutique Grosgrain Ribbon Pinwheel Hair Bows Alligator Clips For Girls Toddlers Accessories Teens Gifts In Pairs
Price
$6.99
Rating
4.8
Reviews
2.2K
Latest month sales
B0F2HVLZ12
30 Pack Bow Cake Toppers Black Ribbon Bows for Cake Back to School Decor | Bow Birthday Decorations for Baby Shower, Wedding, Engagement, Bachelorette Party
Price
$5.99
Rating
4.7
Reviews
1.1K
Latest month sales
B0CJN2QRLG
10 PCS Large Hair Ribbon Barrettes with Long Tails for Women & Girls, TOKUFAGU Vintage French Hair Accessories - Bow Clips in 10 Colors (Set A)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
526
Latest month sales
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