Spf Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Spf sales on Amazon US totaled 1,252,000 units in July 2026 (▼ 35.0% vs. the prior month), generating an estimated $25,928,900 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.5% of unit volume and 42.5% of revenue, while a typical listing is priced at $20.92. The keyword itself pulled 25,935 Amazon queries over the same period (▼ 19.4% MoM).
Zooming out to the 12-month window ending July 2026, the spf Top 50 moved 10,716,550 units and $239,158,029 in cumulative sales — an average of 893,046 units and $19,929,836 per month. Monthly throughput topped out at 1,927,000 units in June 2026 and dipped to 545,600 in December 2025, leaving the latest reading 60.3% higher than August 2025.
Spf Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.3M
▼ 35.0% MoM
Monthly Revenue 2026/07
$25.9M
▼ 38.5% MoM
Top 10 Market Share 2026/07
45.5%
Spf Market Share & Sales Concentration on Amazon US — July 2026
The most-sold spf listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 8.0% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 570,000 units and $11,008,100 in July 2026 — 45.5% of unit volume and 42.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Spf' on Amazon
July 2026
Is 45.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B00ANL8QHA
Neutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
80K
▲ 60.0%vs. prior month
$732.8K
latest month
12-month trend
B084ZP848Y
BLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
70K
▼ 22.2%vs. prior month
$1M
latest month
12-month trend
B002MSN3QQ
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
60K
▼ 14.3%vs. prior month
$2.7M
latest month
12-month trend
B01MQXX9US
Banana Boat Sport SPF 50 Sunscreen Spray, 6 oz (2 Pack) | Sweat and water resistant sunblock spray, UVA/UVB broad spectrum protection, Lightweight formula, Outdoor use
60K
▼ 33.3%vs. prior month
$832.8K
latest month
12-month trend
B01NCWV3KM
La Roche-Posay Toleriane Double Repair Face Moisturizer
40K
▼ 20.0%vs. prior month
$1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Spf Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing spf brand in July 2026, moving 200,000 units across 4 ASINs for 35.1% of Top 10 volume. La Roche-Posay follows with 140,000 units (24.6%), ahead of BLUE LIZARD on 70,000 units (12.3%).
With 6 brands splitting the Top 10 and 71.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.75 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
4 ASINs in Top 10
35.1%
Units
200K
Revenue
$2.4M
Avg. price
$12.75
B00ANL8QHA
$8.99·★4.7·9.6K revsNeutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Units sold80KB005IHT94S
$9.88·★4.5·39.8K revsNeutrogena Ultra Sheer Dry Touch Sunscreen Lotion, SPF 70, 3 fl. oz | Broad Spectrum for UVA/UVB Protection, Lightweight, Water-Resistant up to 80 Minutes, Oxybenzone-Free
Units sold40KB00AEN4QZ8
$8.29·★4.7·23.4K revsNeutrogena Beach Defense Sunscreen Lotion, SPF 70, 6.7 fl. oz
Units sold40KB076GZX3KL
$23.82·★4.7·9.6K revsNeutrogena Ultra Sheer Dry Touch Sunscreen Spray, SPF 70, 3 x 5 oz | Broad Spectrum UVA/UVB Protection, Lightweight Spray, Water-Resistant up to 80 Minutes, PABA-, & Oxybenzone-Free
Units sold40K
La Roche-Posay
2 ASINs in Top 10
24.6%
Units
140K
Revenue
$3.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·51.1K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100KB01NCWV3KM
$24.99·★4.6·29.1K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold40K
BLUE LIZARD
1 ASIN in Top 10
12.3%
Units
70K
Revenue
$1M
Avg. price
$15.48
B084ZP848Y
$15.48·★4.4·21.2K revsBLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
Units sold70K
Trending Spf Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00F97FHAW booked 40K units at $14.97, with ▼ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00F97FHAW
CeraVe AM Oil Face Moisturizer Lotion, Sunscreen for Face, SPF 30, 3oz
Price
$14.97
Rating
4.5
Reviews
97.8K
Latest month sales
B00AEN4QZ8
Neutrogena Beach Defense Sunscreen Lotion, SPF 70, 6.7 fl. oz
Price
$8.29
Rating
4.7
Reviews
23.4K
Latest month sales
B076GZX3KL
Neutrogena Ultra Sheer Dry Touch Sunscreen Spray, SPF 70, 3 x 5 oz | Broad Spectrum UVA/UVB Protection, Lightweight Spray, Water-Resistant up to 80 Minutes, PABA-, & Oxybenzone-Free
Unlock to view ASIN details and product titles
Price
$23.82
Rating
4.7
Reviews
9.6K
Latest month sales
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