Anua Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Anua Serum sales on Amazon US totaled 1,061,000 units in July 2026 (▼ 37.7% vs. the prior month), generating an estimated $20,091,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.7% of unit volume and 51.7% of revenue, while a typical listing is priced at $18.80. The keyword itself pulled 31,438 Amazon queries over the same period (▼ 15.1% MoM).
Zooming out to the 12-month window ending July 2026, the anua serum Top 50 moved 10,948,350 units and $203,650,954 in cumulative sales — an average of 912,363 units and $16,970,913 per month. Monthly throughput topped out at 1,704,000 units in June 2026 and dipped to 537,300 in May 2026, leaving the latest reading 72.5% higher than August 2025.
Anua Serum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 37.7% MoM
Monthly Revenue 2026/07
$20.1M
▼ 37.8% MoM
Top 10 Market Share 2026/07
53.7%
Anua Serum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold anua serum listing on Amazon US in July 2026 is ASIN B0DK4Y2YP3 (Brand: celimax), which sold 100,000 units at $17.00 apiece — equal to 9.4% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 570,000 units and $10,394,600 in July 2026 — 53.7% of unit volume and 51.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Anua Serum' on Amazon
July 2026
Is 53.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B0BN2PX8V3
Anua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
50K
▼ 37.5%vs. prior month
$840.5K
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
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Best Anua Serum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing anua serum brand in July 2026, moving 270,000 units across 5 ASINs for 47.4% of Top 10 volume. medicube follows with 110,000 units (19.3%), ahead of celimax on 100,000 units (17.5%).
With 5 brands splitting the Top 10 and 84.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.00 to $20.35, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
5 ASINs in Top 10
47.4%
Units
270K
Revenue
$5M
Avg. price
$19.40
B0DG1DQ2S7
$22.00·★4.5·6.2K revsAnua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70KB0BVV8BNYJ
$13.00·★4.6·20.8K revsAnua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60KB0BN2PX8V3
$17.00·★4.4·28.6K revsAnua Heartleaf Pore Control Cleansing Oil, Korean Skincare, 6.76 fl.oz | Pore Cleanser, Sebum Care, Gentle Melting Oil Cleanser for Face, Safe For All Skin Type, Daily Hydrating Makeup Remover
Units sold50KB0FVT77ZLL
$21.00·★4.5·5.8K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50KB0DWFLY18Y
$24.00·★4.6·5K revsANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40K
medicube
2 ASINs in Top 10
19.3%
Units
110K
Revenue
$2.1M
Avg. price
$20.35
B0DBF65JYY
$18.90·★4.6·20.8K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70KB0GCC2JV65
$21.80·★4.6·1.5K revsmedicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide, NAD & Collagen - Wrinkle Appearance, Elasticity & Pore Care, Korean Skincare, 1.01 fl.oz
Units sold40K
celimax
1 ASIN in Top 10
17.5%
Units
100K
Revenue
$1.8M
Avg. price
$17.00
B0DK4Y2YP3
$17.00·★4.4·23.2K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Trending Anua Serum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B45LL4DD booked 50K units at $13.60, with ▼ 16.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B45LL4DD
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles, Korean Skin Care 30ml, 1.01 fl.oz
Price
$13.60
Rating
4.3
Reviews
20.5K
Latest month sales
B0GCC2JV65
medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide, NAD & Collagen - Wrinkle Appearance, Elasticity & Pore Care, Korean Skincare, 1.01 fl.oz
Price
$21.80
Rating
4.6
Reviews
1.5K
Latest month sales
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