Spaghetti Squash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Spaghetti Squash sales on Amazon US totaled 482,350 units in July 2026 (▼ 5.5% vs. the prior month), generating an estimated $1,370,371 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.9% of unit volume and 75.4% of revenue, while a typical listing is priced at $6.02. The keyword itself pulled 21,468 Amazon queries over the same period (▲ 8.7% MoM).
Zooming out to the 12-month window ending July 2026, the spaghetti squash Top 50 moved 5,479,850 units and $15,763,061 in cumulative sales — an average of 456,654 units and $1,313,588 per month. Monthly throughput topped out at 516,200 units in April 2026 and dipped to 350,800 in May 2026, leaving the latest reading 20.9% higher than August 2025.
Spaghetti Squash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
482.4K
▼ 5.5% MoM
Monthly Revenue 2026/07
$1.4M
▼ 3.0% MoM
Top 10 Market Share 2026/07
80.9%
Spaghetti Squash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold spaghetti squash listing on Amazon US in July 2026 is ASIN B07WNSHZVC (Brand: NatureSweet), which sold 100,000 units at $2.97 apiece — equal to 20.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 390,000 units and $1,032,700 in July 2026 — 80.9% of unit volume and 75.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Spaghetti Squash' on Amazon
July 2026
Is 80.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07WNSHZVC
Naturesweet, Tomato Cherry Cherub Conventional, 10 Ounce
100K
▲ 0.0%vs. prior month
$296K
latest month
12-month trend
B07XVZLV79
Amazon Grocery, Sliced Baby Bella Mushrooms, 8 Oz
50K
▲ 0.0%vs. prior month
$112K
latest month
12-month trend
B09QY2K3KY
Baloian Farms, Zucchini Squash, 2 ct Tray
50K
▲ 25.0%vs. prior month
$83.5K
latest month
12-month trend
B00KMM8IDC
Taylor Farms Shredded Iceberg 8oz
50K
▼ 28.6%vs. prior month
$116K
latest month
12-month trend
B077L639WX
365 by Whole Foods Market, Organic Cauliflower Florets, 10 oz
30K
▲ 0.0%vs. prior month
$116.7K
latest month
12-month trend
B0787Z3SS5
Zucchini Squash Conventional
30K
▼ 25.0%vs. prior month
$34.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Spaghetti Squash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NatureSweet is the best-performing spaghetti squash brand in July 2026, moving 100,000 units across 1 ASIN for 25.6% of Top 10 volume. Amazon Grocery follows with 50,000 units (12.8%), ahead of Baloian Farms on 50,000 units (12.8%).
Volume is spread across 9 brands, with the top three holding 51.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $1.49 to $2.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NatureSweet
1 ASIN in Top 10
25.6%
Units
100K
Revenue
$296K
Avg. price
$2.97
B07WNSHZVC
$2.97·★4.8·11.4K revsNaturesweet, Tomato Cherry Cherub Conventional, 10 Ounce
Units sold100K
Amazon Grocery
1 ASIN in Top 10
12.8%
Units
50K
Revenue
$112K
Avg. price
$2.28
B07XVZLV79
$2.28·★4.6·20.3K revsAmazon Grocery, Sliced Baby Bella Mushrooms, 8 Oz
Units sold50K
Baloian Farms
1 ASIN in Top 10
12.8%
Units
50K
Revenue
$83.5K
Avg. price
$1.49
B09QY2K3KY
$1.49·★4.6·4.8K revsBaloian Farms, Zucchini Squash, 2 ct Tray
Units sold50K
Trending Spaghetti Squash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C223BF9D leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B08331ZYB2 close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C223BF9D
Squash Seeds Collection for Planting | 5 Heirloom Open-Pollinated Varieties: Round Zucchini, Yellow, Spaghetti, Butternut & Acorn, Non-GMO - Survival Garden Seeds
Price
$8.99
Rating
4.4
Reviews
71
Latest month sales
B08331ZYB2
Amazon Grocery, Cubed Butternut Squash, 20 Oz
Price
$3.99
Rating
4.5
Reviews
2.9K
Latest month sales
B000P6H1Z6
Butternut Squash, 1 Each
Unlock to view ASIN details and product titles
Price
$4.54
Rating
4.5
Reviews
504
Latest month sales
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