Spaghetti Squash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

NatureSweet is the best-performing spaghetti squash brand in July 2026, moving 100,000 units across 1 ASIN for 29.4% of Top 10 volume. Baloian Farms follows with 60,000 units (17.6%), ahead of Fresh Produce (Brands May Vary) on 60,000 units (17.6%).

With 7 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.06 to $2.97, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B002QY3U5A booked 10K units at $4.97, with ▲ 11.1% MoM change. On the growth side, B0C223BF9D leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B08331ZYB2 close behind at ▲ 33.3% MoM on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.