Soundcore Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Soundcore sales on Amazon US totaled 149,400 units in July 2026 (▼ 25.2% vs. the prior month), generating an estimated $7,306,898 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.2% of unit volume and 42.8% of revenue, while a typical listing is priced at $77.45. The keyword itself pulled 69,137 Amazon queries over the same period (▼ 24.0% MoM).
Zooming out to the 12-month window ending July 2026, the soundcore Top 50 moved 1,769,050 units and $78,471,097 in cumulative sales — an average of 147,421 units and $6,539,258 per month. Monthly throughput topped out at 199,800 units in June 2026 and dipped to 104,600 in May 2026, leaving the latest reading 26.6% higher than August 2025.
Soundcore Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
149.4K
▼ 25.2% MoM
Monthly Revenue 2026/07
$7.3M
▼ 29.5% MoM
Top 10 Market Share 2026/07
58.2%
Soundcore Market Share & Sales Concentration on Amazon US — July 2026
The most-sold soundcore listing on Amazon US in July 2026 is ASIN B01MTB55WH (Brand: Anker), which sold 10,000 units at $29.99 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 87,000 units and $3,129,000 in July 2026 — 58.2% of unit volume and 42.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Soundcore' on Amazon
July 2026
Is 58.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MTB55WH
Anker soundcore 2 Portable Bluetooth Speaker, Stereo Sound, IPX7 | BassUp, 24H Playtime, Bluetooth 6, Wireless Speaker for Home, Outdoors, Travel
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
B0BTYCRJSS
Soundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
10K
▲ 0.0%vs. prior month
$204.1K
latest month
12-month trend
B0C3HCD34R
Soundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Black | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
10K
▲ 0.0%vs. prior month
$415K
latest month
12-month trend
B0CQXMXJC5
Soundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, White | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
10K
▲ 0.0%vs. prior month
$417.6K
latest month
12-month trend
B0CRTYZG5C
Soundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
10K
▲ 0.0%vs. prior month
$282.5K
latest month
12-month trend
B0D2XRXNGY
Soundcore V20i by Anker Open Ear Earbuds, Open Ear Headphones True Wireless | Adjustable Hooks, Ultra-Comfort, Snug Fit, Power Sound, Clear Calls, IP55, 36H Playtime, Bluetooth 5.4, Multipoint Connection
9K
▼ 10.0%vs. prior month
$261.8K
latest month
12-month trend
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Best Soundcore Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Soundcore is the best-performing soundcore brand in July 2026, moving 77,000 units across 9 ASINs for 88.5% of Top 10 volume. Anker follows with 10,000 units (11.5%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $39.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Soundcore
9 ASINs in Top 10
88.5%
Units
77K
Revenue
$2.8M
Avg. price
$39.66
B0BTYCRJSS
$19.99·★4.4·113.2K revsSoundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
Units sold10KB0C3HCD34R
$44.99·★4.5·72.2K revsSoundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Black | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
Units sold10KB0CQXMXJC5
$44.99·★4.5·72.1K revsSoundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, White | Over-Ear, Bluetooth, 40H ANC Playtime, Hi-Res Audio, Big Bass, Transparency Mode, Customize via App, Travel, Home, Office
Units sold10KB0CRTYZG5C
$29.99·★4.4·41.1K revsSoundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
Units sold10KB0D2XRXNGY
$26.99·★4.4·17.8K revsSoundcore V20i by Anker Open Ear Earbuds, Open Ear Headphones True Wireless | Adjustable Hooks, Ultra-Comfort, Snug Fit, Power Sound, Clear Calls, IP55, 36H Playtime, Bluetooth 5.4, Multipoint Connection
Units sold9KB0CRTR3PMF
$29.99·★4.4·41.1K revsSoundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
Units sold9KB0FNWCYLZN
$36.99·★4.4·7.4K revsSoundcore P31i by Anker Translation Earbuds with Real-Time Adaptive ANC | Real-Time Adaptive Noise Cancelling, Hi-Res Sound, Translation Earbuds, 50H Playtime, Spatial Audio, Fast Charging, IP55
Units sold7KB0DB1753RZ
$22.99·★4.7·12.8K revsSoundcore Select 4 Go Bluetooth Shower Speaker by Anker, IP67 | 20H Playtime, Floatable, Dustproof, Ultra-Portable Bluetooth Speaker, Powerful Sound, Electronics for Outdoors/Home/Travel
Units sold6KB0CQ53RVTW
$99.99·★4.6·8.6K revsSoundcore Boom 2 by Anker, 80W Outdoor Bluetooth Speaker, 24H Playtime | IPX7 Waterproof, BassUp 2.0, Floatable, RGB lights, USB-C, Custom EQ via soundcore App, Portable for Camping and Beach
Units sold6K
Anker
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$299.9K
Avg. price
$29.99
B01MTB55WH
$29.99·★4.5·155.5K revsAnker soundcore 2 Portable Bluetooth Speaker, Stereo Sound, IPX7 | BassUp, 24H Playtime, Bluetooth 6, Wireless Speaker for Home, Outdoors, Travel
Units sold10K
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