Sound Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sound sales on Amazon US totaled 163,600 units in July 2026 (▼ 7.8% vs. the prior month), generating an estimated $4,854,790 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.1% of unit volume and 46.3% of revenue, while a typical listing is priced at $29.82. The keyword itself pulled 26,006 Amazon queries over the same period (▲ 35.3% MoM).
Zooming out to the 12-month window ending July 2026, the sound Top 50 moved 2,008,600 units and $58,390,892 in cumulative sales — an average of 167,383 units and $4,865,908 per month. Monthly throughput topped out at 224,200 units in December 2025 and dipped to 100,700 in May 2026, leaving the latest reading 1.8% higher than August 2025.
Sound Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
163.6K
▼ 7.8% MoM
Monthly Revenue 2026/07
$4.9M
▼ 15.2% MoM
Top 10 Market Share 2026/07
61.1%
Sound Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sound listing on Amazon US in July 2026 is ASIN B07RWRJ4XW (Brand: Magicteam), which sold 20,000 units at $19.54 apiece — equal to 12.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $2,246,890 in July 2026 — 61.1% of unit volume and 46.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sound' on Amazon
July 2026
![Portable Baby Sound Machine & Essentials for Babies & Kids-Putty | White Noise Machine[Timer Function][20 Soothing Sounds][15 Hours Battery Life]Travel,Registry,Gifts,Clips on Baby Stroller (ASIN B0DT6ZPT5X), rank #6 by monthly sales volume for 'Sound' on Amazon](https://m.media-amazon.com/images/I/61HE37pcnmL._AC_UY512_.jpg)
Is 61.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07RWRJ4XW
Magicteam Sound White Noise Machine with 20 Non Looping Natural Soothing Sounds and Memory Function 32 Levels of Volume Powered by AC or USB and Sleep Sound Timer Therapy for Baby Kids Adults
20K
▲ 0.0%vs. prior month
$386.2K
latest month
12-month trend
B01MTB55WH
Anker soundcore 2 Portable Bluetooth Speaker, Stereo Sound, IPX7 | BassUp, 24H Playtime, Bluetooth 6, Wireless Speaker for Home, Outdoors, Travel
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
B0B93SW5V9
Brown Noise Sound Machine with 30 Soothing Sounds 12 Colors Night Light White Noise Machine for Adults Baby Kids Sleep Machines Memory Function 36 Volume Levels 5 Timers for Home Office Travel
10K
▲ 0.0%vs. prior month
$195.3K
latest month
12-month trend
B0BRKPVZB4
Bluetooth Speaker, 20W HD Sound, Portable Wireless, IPX5 Waterproof, Up to 24H Playtime, TWS Pairing, for Home/Party/Outdoor/Camping/Beach Essentials, Electronic Gadgets, Birthday Gift (Black)
10K
▲ 0.0%vs. prior month
$234K
latest month
12-month trend
B0CRTYZG5C
Soundcore P30i by Anker Noise Cancelling Earbuds, Hands-Free Viewing | Strong and Smart Noise Cancelling, Powerful Bass, 45H Playtime, 2-in-1 Case and Phone Stand, IP54, Bluetooth 5.4
10K
▲ 0.0%vs. prior month
$282.5K
latest month
12-month trend
B0DT6ZPT5X
Portable Baby Sound Machine & Essentials for Babies & Kids-Putty | White Noise Machine[Timer Function][20 Soothing Sounds][15 Hours Battery Life]Travel,Registry,Gifts,Clips on Baby Stroller
10K
▲ 0.0%vs. prior month
$153.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sound Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Magicteam is the best-performing sound brand in July 2026, moving 20,000 units across 1 ASIN for 20.0% of Top 10 volume. Anker follows with 10,000 units (10.0%), ahead of BrownNoise on 10,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.68 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Magicteam
1 ASIN in Top 10
20.0%
Units
20K
Revenue
$386.2K
Avg. price
$19.54
B07RWRJ4XW
$19.54·★4.5·68.9K revsMagicteam Sound White Noise Machine with 20 Non Looping Natural Soothing Sounds and Memory Function 32 Levels of Volume Powered by AC or USB and Sleep Sound Timer Therapy for Baby Kids Adults
Units sold20K
Anker
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$299.9K
Avg. price
$29.99
B01MTB55WH
$29.99·★4.5·155.7K revsAnker soundcore 2 Portable Bluetooth Speaker, Stereo Sound, IPX7 | BassUp, 24H Playtime, Bluetooth 6, Wireless Speaker for Home, Outdoors, Travel
Units sold10K
BrownNoise
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$195.3K
Avg. price
$18.68
B0B93SW5V9
$18.68·★4.6·12.3K revsBrown Noise Sound Machine with 30 Soothing Sounds 12 Colors Night Light White Noise Machine for Adults Baby Kids Sleep Machines Memory Function 36 Volume Levels 5 Timers for Home Office Travel
Units sold10K
Trending Sound Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B093P2D8SS booked 7K units at $19.98, with ▲ 16.7% MoM change. On the growth side, B09PY4HZYS leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0D46Z9MC9 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B093P2D8SS
Color Noise Sound Machines with 10 Colors Night Light 25 Soothing Sounds and Sleep White Noise Machine 32 Volume Levels 5 Timers Adjustable Brightness Memory Function for Adults Kids Baby
Price
$19.98
Rating
4.6
Reviews
11.8K
Latest month sales
B09PY4HZYS
Kipcush White Noise Machine for Baby & Adults, 30 Soothing Sounds, Sleep Sound Machine with 8 Color Night Light, Memory Function, White Noise for Sleeping, Nursery, Office, Travel & Relaxation
Price
$16.94
Rating
4.6
Reviews
3.1K
Latest month sales
B0D46Z9MC9
Sound Machine Night Light White Noise Machine with 30 Soothing Sounds 12 Colors Night Light Sleep Machine for Baby Kids Adults Brown Pink Nosie Machine with 32 Volume Levels for Office Home Travel
Unlock to view ASIN details and product titles
Price
$16.13
Rating
4.6
Reviews
2.2K
Latest month sales
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