Baby Shusher Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Baby Shusher sales on Amazon US totaled 135,500 units in July 2026 (▼ 16.5% vs. the prior month), generating an estimated $4,446,436 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 58.4% of revenue, while a typical listing is priced at $29.36. The keyword itself pulled 18,058 Amazon queries over the same period (▼ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the baby shusher Top 50 moved 1,557,150 units and $46,676,507 in cumulative sales — an average of 129,763 units and $3,889,709 per month. Monthly throughput topped out at 162,300 units in June 2026 and dipped to 78,050 in May 2026, leaving the latest reading 13.4% higher than August 2025.
Baby Shusher Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
135.5K
▼ 16.5% MoM
Monthly Revenue 2026/07
$4.4M
▼ 27.3% MoM
Top 10 Market Share 2026/07
58.3%
Baby Shusher Market Share & Sales Concentration on Amazon US — July 2026
The most-sold baby shusher listing on Amazon US in July 2026 is ASIN B07DM86Z43 (Brand: Baby Einstein), which sold 10,000 units at $35.99 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 79,000 units and $2,594,920 in July 2026 — 58.3% of unit volume and 58.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Baby Shusher' on Amazon
July 2026
![Portable Baby Sound Machine & Essentials for Babies & Kids-Putty | White Noise Machine[Timer Function][20 Soothing Sounds][15 Hours Battery Life]Travel,Registry,Gifts,Clips on Baby Stroller (ASIN B0DT6ZPT5X), rank #4 by monthly sales volume for 'Baby Shusher' on Amazon](https://m.media-amazon.com/images/I/61HE37pcnmL._AC_UY512_.jpg)
Is 58.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07DM86Z43
Baby Einstein Sea Dreams Soother Musical Crib Toy and Sound Machine, Newborn and up
10K
▲ 0.0%vs. prior month
$359.9K
latest month
12-month trend
B0BBQX7P5J
Dreamegg Portable Noise Machine for Baby Adult, Features Powerful Battery, 21 Soothing Sound, Noise Canceling for Office & Sleeping, Sound Therapy for Home, Travel, Registry Gift, Classic White
10K
▲ 0.0%vs. prior month
$190.9K
latest month
12-month trend
B0C5S8VB2K
Hatch Go Portable Sound Machine & Sleep Soother for Babies & Kids (Putty)
10K
▲ 0.0%vs. prior month
$399.9K
latest month
12-month trend
B0DT6ZPT5X
Portable Baby Sound Machine & Essentials for Babies & Kids-Putty | White Noise Machine[Timer Function][20 Soothing Sounds][15 Hours Battery Life]Travel,Registry,Gifts,Clips on Baby Stroller
10K
▲ 0.0%vs. prior month
$153.2K
latest month
12-month trend
B0F7C6XJ3P
Hatch Baby Sound Machine & Night Light Routine Builder (Putty) | White noise machine, night light, toddler & kid time-to-rise alarm clock, registry essential with 3 months of sleep support
10K
▼ 50.0%vs. prior month
$745.1K
latest month
12-month trend
B099RSXLGH
Momcozy Smart Baby Sound Machine with Night Light, White Noise Machine | Toddler Sleep Trainer 34 Soothing Sleep Sounds, Timer, App Remote Control, Egg Light, Personal Sleep Routine Alarm Clock
8K
▼ 20.0%vs. prior month
$319.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Baby Shusher Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hatch Baby is the best-performing baby shusher brand in July 2026, moving 20,000 units across 2 ASINs for 25.3% of Top 10 volume. Baby Einstein follows with 10,000 units (12.7%), ahead of Dreamegg on 10,000 units (12.7%).
Volume is spread across 9 brands, with the top three holding 50.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.99 to $59.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hatch Baby
2 ASINs in Top 10
25.3%
Units
20K
Revenue
$1.1M
Avg. price
$59.99
B0C5S8VB2K
$39.99·★4.7·5.3K revsHatch Go Portable Sound Machine & Sleep Soother for Babies & Kids (Putty)
Units sold10KB0F7C6XJ3P
$79.99·★4.8·36.5K revsHatch Baby Sound Machine & Night Light Routine Builder (Putty) | White noise machine, night light, toddler & kid time-to-rise alarm clock, registry essential with 3 months of sleep support
Units sold10K
Baby Einstein
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$359.9K
Avg. price
$35.99
B07DM86Z43
$35.99·★4.6·24.7K revsBaby Einstein Sea Dreams Soother Musical Crib Toy and Sound Machine, Newborn and up
Units sold10K
Dreamegg
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$190.9K
Avg. price
$19.99
B0BBQX7P5J
$19.99·★4.5·10.9K revsDreamegg Portable Noise Machine for Baby Adult, Features Powerful Battery, 21 Soothing Sound, Noise Canceling for Office & Sleeping, Sound Therapy for Home, Travel, Registry Gift, Classic White
Units sold10K
Trending Baby Shusher Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DT9QRY7P booked 5K units at $9.99, with ▲ 25.0% MoM change. On the growth side, B00D2JN87I leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DT9QRY7P
Infinno Soft Baby Teething Toy with Rattle, BPA Free Silicone, 0-12 Months | Montessori sensory teether, multi textured surfaces soothe sore gums, easy hold shapes, boys and girls gift
Price
$9.99
Rating
4.8
Reviews
1.1K
Latest month sales
B09PY4HZYS
Kipcush White Noise Machine for Baby & Adults, 30 Soothing Sounds, Sleep Sound Machine with 8 Color Night Light, Memory Function, White Noise for Sleeping, Nursery, Office, Travel & Relaxation
Price
$16.94
Rating
4.6
Reviews
3.1K
Latest month sales
B00D2JN87I
Baby Shusher Portable Sound Machine Mom-Like 'Shh!' Sound for Baby, 1 Count | Sleeping Soother, Newborn Essentials for Crib, Battery Operated Hush, Travel Friendly, Shower & Registry Gift
Unlock to view ASIN details and product titles
Price
$34.99
Rating
4.3
Reviews
21.4K
Latest month sales
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