Sonicare 4100 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sonicare 4100 sales on Amazon US totaled 402,500 units in July 2026 (▼ 24.3% vs. the prior month), generating an estimated $18,257,387 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.0% of unit volume and 68.4% of revenue, while a typical listing is priced at $65.34. The keyword itself pulled 15,068 Amazon queries over the same period (▲ 10.5% MoM).
Zooming out to the 12-month window ending July 2026, the sonicare 4100 Top 50 moved 5,089,700 units and $233,227,298 in cumulative sales — an average of 424,142 units and $19,435,608 per month. Monthly throughput topped out at 667,400 units in November 2025 and dipped to 211,850 in May 2026, leaving the latest reading 0.3% lower than August 2025.
Sonicare 4100 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
402.5K
▼ 24.3% MoM
Monthly Revenue 2026/07
$18.3M
▼ 35.4% MoM
Top 10 Market Share 2026/07
72.0%
Sonicare 4100 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sonicare 4100 listing on Amazon US in July 2026 is ASIN B00AHAWWO0 (Brand: Crest), which sold 90,000 units at $45.99 apiece — equal to 22.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 290,000 units and $12,491,700 in July 2026 — 72.0% of unit volume and 68.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sonicare 4100' on Amazon
July 2026









Is 72.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B00AHAWWO0
Crest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
90K
▼ 10.0%vs. prior month
$4M
latest month
12-month trend

B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend

B078BF27BF
Philips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
30K
▼ 25.0%vs. prior month
$935.7K
latest month
12-month trend

B09LD7WRVS
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
30K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend

B09LD8T445
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, White | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/23
20K
▲ 0.0%vs. prior month
$877K
latest month
12-month trend

B0FFM9YP9L
Philips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
20K
▲ 100.0%vs. prior month
$812.6K
latest month
12-month trend
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Best Sonicare 4100 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Philips Sonicare is the best-performing sonicare 4100 brand in July 2026, moving 110,000 units across 5 ASINs for 37.9% of Top 10 volume. Crest follows with 90,000 units (31.0%), ahead of Aquasonic on 60,000 units (20.7%).
With 5 brands splitting the Top 10 and 89.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.95 to $45.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Philips Sonicare
5 ASINs in Top 10
37.9%
Units
110K
Revenue
$4.1M
Avg. price
$33.57

B078BF27BF
$27.96·★4.8·72.5K revsPhilips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
Units sold30K
B09LD7WRVS
$39.99·★4.4·22.8K revsPhilips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
Units sold30K
B09LD8T445
$39.96·★4.2·20.7K revsPhilips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, White | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/23
Units sold20K
B0FFM9YP9L
$39.96·★4.8·72.5K revsPhilips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
Units sold20K
B09LD8VXLX
$19.96·★4.4·9.6K revsPHILIPS Sonicare 1100 Rechargeable Electric Toothbrush, 1 Brush Head, White | More Plaque Removal, 2-Minute Guided Timer, 14-Day Battery, HX3641/02
Units sold10K
Crest
1 ASIN in Top 10
31.0%
Units
90K
Revenue
$4M
Avg. price
$45.99

B00AHAWWO0
$45.99·★4.6·106K revsCrest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
Units sold90K
Aquasonic
1 ASIN in Top 10
20.7%
Units
60K
Revenue
$2.2M
Avg. price
$29.95

B072YVWBXH
$29.95·★4.5·137.7K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
Trending Sonicare 4100 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FFM9YP9L booked 20K units at $39.96, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0FFM9YP9L
Philips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
Price
$39.96
Rating
4.8
Reviews
72.5K
Latest month sales

B09LD8VXLX
PHILIPS Sonicare 1100 Rechargeable Electric Toothbrush, 1 Brush Head, White | More Plaque Removal, 2-Minute Guided Timer, 14-Day Battery, HX3641/02
Price
$19.96
Rating
4.4
Reviews
9.6K
Latest month sales

B0B5HRWH1S
Oral-B iO Series 3 Limited Deep Clean Rechargeable Electric Toothbrush for Adults, Black, 3 Modes, Smart Pressure Sensor, Plaque Removal and Gum Care, 2 Replacement Brush Heads, Travel Case
Unlock to view ASIN details and product titles
Price
$109.99
Rating
4.3
Reviews
18.8K
Latest month sales
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