Sonic Plush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sonic Plush sales on Amazon US totaled 14,100 units in July 2026 (▲ 15.1% vs. the prior month), generating an estimated $329,314 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.1% of unit volume and 59.5% of revenue, while a typical listing is priced at $25.89. The keyword itself pulled 24,784 Amazon queries over the same period (▲ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the sonic plush Top 50 moved 249,400 units and $5,458,962 in cumulative sales — an average of 20,783 units and $454,914 per month. Monthly throughput topped out at 64,850 units in December 2025 and dipped to 6,600 in May 2026, leaving the latest reading 29.9% lower than August 2025.
Sonic Plush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.1K
▲ 15.1% MoM
Monthly Revenue 2026/07
$329.3K
▲ 15.3% MoM
Top 10 Market Share 2026/07
63.1%
Sonic Plush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sonic plush listing on Amazon US in July 2026 is ASIN B07BMCZ6GK (Brand: Accutime), which sold 2,000 units at $10.70 apiece — equal to 14.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 8,900 units and $195,910 in July 2026 — 63.1% of unit volume and 59.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sonic Plush' on Amazon
July 2026
Is 63.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BMCZ6GK
Sonic The Hedgehog Kids Digital Watch – Flashing LED Light-Up Display, Easy-to-Read Time, Adjustable Strap, and Sonic Character Design – Fits Wrists from 5.5" to 8"
2K
▲ 0.0%vs. prior month
$20.3K
latest month
12-month trend
B0BVWNK619
Sonic The Hedgehog - Kids Bluetooth Headphones, Wireless & Wired Over-Ear Headphones with Safe Volume, Adjustable Headband, Rechargeable Battery & Stereo Sound – Perfect for School, Home, & Travell
1K
▲ 0.0%vs. prior month
$24.8K
latest month
12-month trend
B0CP9L5L17
Sonic The Hedgehog – 5-Inch Shadow Action Figure – 20+ Points of Articulation – Official Collector Toy – Boys & Girls Ages 3+ | Sonic The Hedgehog Movie 5 Inch Action Figure Wave 1 - Shadow (Closed Mouth)
1K
▲ 25.0%vs. prior month
$16.5K
latest month
12-month trend
B0CP9L95T9
Sonic the Hedgehog 3 Ultimate Talking Sonic 12-Inch Figure, Features 30+ Iconic and Humorous Phrases and Sounds from the Movies, Light-Up Eyes and Quills
1K
▲ 0.0%vs. prior month
$43K
latest month
12-month trend
B0DQ9MJCS6
Sonic Shadow The Hedgehog Anime Kids Bedding Super Soft Plush Cuddle Pillow Buddy, One Size, (Officially Licensed Product)
1K
▲ 0.0%vs. prior month
$25.1K
latest month
12-month trend
B0DDY6629H
Sonic The Hedgehog Sonic 3 Movie 5" Super Sonic Action Figure: New Character from Jakks Wave #3
900
▲ 28.6%vs. prior month
$17.7K
latest month
12-month trend
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Best Sonic Plush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sonic The Hedgehog is the best-performing sonic plush brand in July 2026, moving 3,400 units across 4 ASINs for 38.2% of Top 10 volume. Accutime follows with 2,000 units (22.5%), ahead of Franco on 1,400 units (15.7%).
With 6 brands splitting the Top 10 and 76.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.70 to $25.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sonic The Hedgehog
4 ASINs in Top 10
38.2%
Units
3.4K
Revenue
$91.5K
Avg. price
$25.14
B0CP9L5L17
$16.79·★4.7·4.7K revsSonic The Hedgehog – 5-Inch Shadow Action Figure – 20+ Points of Articulation – Official Collector Toy – Boys & Girls Ages 3+ | Sonic The Hedgehog Movie 5 Inch Action Figure Wave 1 - Shadow (Closed Mouth)
Units sold1KB0CP9L95T9
$44.90·★4.7·2.8K revsSonic the Hedgehog 3 Ultimate Talking Sonic 12-Inch Figure, Features 30+ Iconic and Humorous Phrases and Sounds from the Movies, Light-Up Eyes and Quills
Units sold1KB0DDY6629H
$18.89·★4.7·4.7K revsSonic The Hedgehog Sonic 3 Movie 5" Super Sonic Action Figure: New Character from Jakks Wave #3
Units sold900B0CP9L7L76
$19.99·★4.7·1.7K revsSonic The Hedgehog 3 Movie Action Figures 2.5-Inch Movie Collector Toy Figure Multi-Pack Includes Knuckles Shadow Buzz Bomber & Drone- Officially Licensed Toys
Units sold500
Accutime
1 ASIN in Top 10
22.5%
Units
2K
Revenue
$20.3K
Avg. price
$10.70
B07BMCZ6GK
$10.70·★4.6·8.7K revsSonic The Hedgehog Kids Digital Watch – Flashing LED Light-Up Display, Easy-to-Read Time, Adjustable Strap, and Sonic Character Design – Fits Wrists from 5.5" to 8"
Units sold2K
Franco
2 ASINs in Top 10
15.7%
Units
1.4K
Revenue
$32.6K
Avg. price
$22.17
B0DQ9MJCS6
$24.95·★4.8·2.3K revsSonic Shadow The Hedgehog Anime Kids Bedding Super Soft Plush Cuddle Pillow Buddy, One Size, (Officially Licensed Product)
Units sold1KB09CK7R52B
$19.39·★4.8·6.7K revsFranco Kids Bedding Super Soft Plush Throw Blanket, 46 in x 60 in, Sonic The Hedgehog, Anime
Units sold400
Trending Sonic Plush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09CK7R52B booked 400 units at $19.39, with ▲ 300.0% MoM change. On the growth side, B0GZLS3B54 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0069EFYZ2 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09CK7R52B
Franco Kids Bedding Super Soft Plush Throw Blanket, 46 in x 60 in, Sonic The Hedgehog, Anime
Price
$19.39
Rating
4.8
Reviews
6.7K
Latest month sales
B0GZLS3B54
Sonic The Hedgehog Anime Kids Bedding Super Soft Plush Cuddle Pillow Buddy, 22" Tall, (Officially Licensed Product) by Franco
Price
$40.24
Rating
4.8
Reviews
2.3K
Latest month sales
B0069EFYZ2
Great Eastern Entertainment Sonic The Hedgehog Mini 7.75" Plush
Unlock to view ASIN details and product titles
Price
$18.99
Rating
4.4
Reviews
434
Latest month sales
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