Fnaf Action Figures Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fnaf Action Figures sales on Amazon US totaled 16,000 units in July 2026 (▼ 9.6% vs. the prior month), generating an estimated $379,048 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.5% of unit volume and 57.1% of revenue, while a typical listing is priced at $24.88. The keyword itself pulled 27,657 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the fnaf action figures Top 50 moved 193,350 units and $4,105,859 in cumulative sales — an average of 16,113 units and $342,155 per month. Monthly throughput topped out at 38,500 units in December 2025 and dipped to 6,200 in September 2025, leaving the latest reading 109.2% higher than August 2025.
Fnaf Action Figures Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
16K
▼ 9.6% MoM
Monthly Revenue 2026/07
$379K
▼ 8.2% MoM
Top 10 Market Share 2026/07
62.5%
Fnaf Action Figures Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fnaf action figures listing on Amazon US in July 2026 is ASIN B0D3BW4QQ6 (Brand: MerryXD), which sold 2,000 units at $22.49 apiece — equal to 12.5% of every unit tracked in this report.
The Top 10 ASINs account for 10,000 units and $216,500 in July 2026 — 62.5% of unit volume and 57.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fnaf Action Figures' on Amazon
July 2026
Is 62.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D3BW4QQ6
MerryXD 6 Pack Assembly Completed T13 3D Action Figure,Dummy Nova Titan Lucky 13 Action Figure 3D Printed Multi-Jointed Movable Toy
2K
▲ 0.0%vs. prior month
$49K
latest month
12-month trend
B0DLKTLYZR
The Amazing Digital Circus Plush,10" Jax Plushies Toy Gift, Cute Stuffed Figure Doll for Kids and Adults, Birthday Halloween Christmas Choice for Boys Girls
2K
▲ 0.0%vs. prior month
$49.6K
latest month
12-month trend
B0BBYX1H6C
Funko POP! Star Wars: Darth Vader | Official Sci-Fi Merch - Collectable Vinyl Figurine for Shelf Display - Birthday Gift Idea for Fans and Collectors
1K
▼ 50.0%vs. prior month
$14.1K
latest month
12-month trend
B0D4QRR7R1
2026 New Assembly Completed-Titan 13 Action Figure,Dummy Robot 13 Action Figures Set,3D Printed Multi-Jointed Action Figures,Nova 13 Action Figure for Collectors Desktop Decorations (9pcs)
1K
▼ 50.0%vs. prior month
$30.4K
latest month
12-month trend
B0FJYK2WFD
Jazwares Five Nights at Freddy’s Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
1K
▲ 400.0%vs. prior month
$14K
latest month
12-month trend
B09VFB2FQS
NA Toysvill FNAF Action Figures (Set of 6 pcs) | Inspired by Five Nights at Freddy’s Toys Figurines Set, Cake Toppers, Party Set, Collectible Toys for Kids, Height About 4 inches
1K
▲ 11.1%vs. prior month
$18K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fnaf Action Figures Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MerryXD is the best-performing fnaf action figures brand in July 2026, moving 2,000 units across 1 ASIN for 20.0% of Top 10 volume. SAJISP follows with 2,000 units (20.0%), ahead of Jazwares on 2,000 units (20.0%).
With 7 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.42 to $23.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MerryXD
1 ASIN in Top 10
20.0%
Units
2K
Revenue
$49K
Avg. price
$22.49
B0D3BW4QQ6
$22.49·★4.2·2.9K revsMerryXD 6 Pack Assembly Completed T13 3D Action Figure,Dummy Nova Titan Lucky 13 Action Figure 3D Printed Multi-Jointed Movable Toy
Units sold2K
SAJISP
1 ASIN in Top 10
20.0%
Units
2K
Revenue
$49.6K
Avg. price
$23.39
B0DLKTLYZR
$23.39·★4.1·748 revsThe Amazing Digital Circus Plush,10" Jax Plushies Toy Gift, Cute Stuffed Figure Doll for Kids and Adults, Birthday Halloween Christmas Choice for Boys Girls
Units sold2K
Jazwares
3 ASINs in Top 10
20.0%
Units
2K
Revenue
$31.5K
Avg. price
$14.42
B0FJYK2WFD
$12.99·★4.7·264 revsJazwares Five Nights at Freddy’s Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Units sold1KB0FJYHV22K
$15.27·★4.7·264 revsJazwares Five Nights at Freddy’s Classic Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Units sold500B0FJYJB1SD
$14.99·★4.9·222 revsJazwares Five Nights at Freddy’s Mangle Plush - 8-Inch Stuffie with Soft Material and Glow-in-The-Dark Eyes
Units sold500
Trending Fnaf Action Figures Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FJYK2WFD booked 1K units at $12.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FJYK2WFD
Jazwares Five Nights at Freddy’s Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Price
$12.99
Rating
4.7
Reviews
264
Latest month sales
B0FJYHV22K
Jazwares Five Nights at Freddy’s Classic Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Price
$15.27
Rating
4.7
Reviews
264
Latest month sales
B08HH7ZZQP
Funko Pop! Bitty 4pk: Five Nights at Freddy's - Withered - Freddy, Bonnie, Chica, and Foxy - 0.9 Inch (2.2 Cm) Collectable - Stackable Display Shelf Included - Gift Idea - Party Bags Stocking
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.6
Reviews
22
Latest month sales
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