Fnaf Action Figures Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fnaf Action Figures sales on Amazon US totaled 18,200 units in July 2026 (▼ 8.8% vs. the prior month), generating an estimated $403,146 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 58.5% of revenue, while a typical listing is priced at $22.91. The keyword itself pulled 27,657 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the fnaf action figures Top 50 moved 209,150 units and $4,356,152 in cumulative sales — an average of 17,429 units and $363,013 per month. Monthly throughput topped out at 40,800 units in December 2025 and dipped to 6,650 in September 2025, leaving the latest reading 124.7% higher than August 2025.
Fnaf Action Figures Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
18.2K
▼ 8.8% MoM
Monthly Revenue 2026/07
$403.1K
▼ 11.2% MoM
Top 10 Market Share 2026/07
63.2%
Fnaf Action Figures Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fnaf action figures listing on Amazon US in July 2026 is ASIN B0D3BW4QQ6 (Brand: MerryXD), which sold 2,000 units at $22.49 apiece — equal to 11.0% of every unit tracked in this report.
The Top 10 ASINs account for 11,500 units and $236,005 in July 2026 — 63.2% of unit volume and 58.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fnaf Action Figures' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D3BW4QQ6
MerryXD 6 Pack Assembly Completed T13 3D Action Figure,Dummy Nova Titan Lucky 13 Action Figure 3D Printed Multi-Jointed Movable Toy
2K
▲ 0.0%vs. prior month
$49K
latest month
12-month trend
B0D4QSWFVN
2026 New Assembly Completed-Titan 13 Action Figure,Dummy Robot 13 Action Figures Set,3D Printed Multi-Jointed Action Figures,Nova 13 Action Figure for Collectors Desktop Decorations (5pcs)
2K
▲ 0.0%vs. prior month
$40.3K
latest month
12-month trend
B0DLKTLYZR
The Amazing Digital Circus Plush,10" Jax Plushies Toy Gift, Cute Stuffed Figure Doll for Kids and Adults, Birthday Halloween Christmas Choice for Boys Girls
2K
▲ 0.0%vs. prior month
$49.6K
latest month
12-month trend
B0BBYX1H6C
Funko Funko POP! Star Wars: Darth Vader | Official Sci-Fi Merch - Collectable Vinyl Figurine for Shelf Display - Birthday Gift Idea for Fans and Collectors
1K
▼ 50.0%vs. prior month
$14.1K
latest month
12-month trend
B0D4QRR7R1
2026 New Assembly Completed-Titan 13 Action Figure,Dummy Robot 13 Action Figures Set,3D Printed Multi-Jointed Action Figures,Nova 13 Action Figure for Collectors Desktop Decorations (9pcs)
1K
▼ 50.0%vs. prior month
$30.4K
latest month
12-month trend
B09VFB2FQS
NA Toysvill FNAF Action Figures (Set of 6 pcs) | Inspired by Five Nights at Freddy’s Toys Figurines Set, Cake Toppers, Party Set, Collectible Toys for Kids, Height About 4 inches
1K
▲ 11.1%vs. prior month
$18K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fnaf Action Figures Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dumwick is the best-performing fnaf action figures brand in July 2026, moving 3,000 units across 2 ASINs for 26.1% of Top 10 volume. MerryXD follows with 2,000 units (17.4%), ahead of SAJISP on 2,000 units (17.4%).
With 7 brands splitting the Top 10 and 60.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.32 to $23.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dumwick
2 ASINs in Top 10
26.1%
Units
3K
Revenue
$70.7K
Avg. price
$21.32
B0D4QSWFVN
$16.81·★4.4·1.1K revs2026 New Assembly Completed-Titan 13 Action Figure,Dummy Robot 13 Action Figures Set,3D Printed Multi-Jointed Action Figures,Nova 13 Action Figure for Collectors Desktop Decorations (5pcs)
Units sold2KB0D4QRR7R1
$25.83·★4.4·1.1K revs2026 New Assembly Completed-Titan 13 Action Figure,Dummy Robot 13 Action Figures Set,3D Printed Multi-Jointed Action Figures,Nova 13 Action Figure for Collectors Desktop Decorations (9pcs)
Units sold1K
MerryXD
1 ASIN in Top 10
17.4%
Units
2K
Revenue
$49K
Avg. price
$22.49
B0D3BW4QQ6
$22.49·★4.2·2.9K revsMerryXD 6 Pack Assembly Completed T13 3D Action Figure,Dummy Nova Titan Lucky 13 Action Figure 3D Printed Multi-Jointed Movable Toy
Units sold2K
SAJISP
1 ASIN in Top 10
17.4%
Units
2K
Revenue
$49.6K
Avg. price
$23.39
B0DLKTLYZR
$23.39·★4.0·754 revsThe Amazing Digital Circus Plush,10" Jax Plushies Toy Gift, Cute Stuffed Figure Doll for Kids and Adults, Birthday Halloween Christmas Choice for Boys Girls
Units sold2K
Trending Fnaf Action Figures Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FJYK2WFD booked 1K units at $12.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FJYK2WFD
Jazwares Five Nights at Freddy’s Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Price
$12.99
Rating
4.7
Reviews
267
Latest month sales
B0FJYHV22K
Jazwares Five Nights at Freddy’s Classic Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Price
$15.31
Rating
4.7
Reviews
271
Latest month sales
B08HH7ZZQP
Funko Pop! Bitty 4pk: Five Nights at Freddy's - Withered - Freddy, Bonnie, Chica, and Foxy - 0.9 Inch (2.2 Cm) Collectable - Stackable Display Shelf Included - Gift Idea - Party Bags Stocking
Unlock to view ASIN details and product titles
Price
$14.88
Rating
4.6
Reviews
26
Latest month sales
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