Soap Making Supplies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Soap Making Supplies sales on Amazon US totaled 135,800 units in July 2026 (▼ 7.3% vs. the prior month), generating an estimated $1,826,311 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.3% of unit volume and 60.4% of revenue, while a typical listing is priced at $16.67. The keyword itself pulled 18,411 Amazon queries over the same period (▲ 14.2% MoM).
Zooming out to the 12-month window ending July 2026, the soap making supplies Top 50 moved 1,803,250 units and $24,605,808 in cumulative sales — an average of 150,271 units and $2,050,484 per month. Monthly throughput topped out at 172,300 units in December 2025 and dipped to 91,450 in May 2026, leaving the latest reading 18.1% lower than August 2025.
Soap Making Supplies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
135.8K
▼ 7.3% MoM
Monthly Revenue 2026/07
$1.8M
▼ 10.0% MoM
Top 10 Market Share 2026/07
66.3%
Soap Making Supplies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold soap making supplies listing on Amazon US in July 2026 is ASIN B00TSTZQEY (Brand: Majestic Pure), which sold 30,000 units at $8.99 apiece — equal to 22.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 90,000 units and $1,102,570 in July 2026 — 66.3% of unit volume and 60.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Soap Making Supplies' on Amazon
July 2026
Is 66.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00TSTZQEY
Majestic Pure Lavender Essential Oil for Diffuser - 4 Fl Oz | 100% Natural Essentials Oils for Aromatherapy, Soap and Candle Making Fragrance, Massage and Skin, Lavender Oil
30K
▲ 50.0%vs. prior month
$286.2K
latest month
12-month trend
B0756MBLNX
Handcraft Blends Peppermint Essential Oil - Huge 4 Fl Oz | 100% Pure & Natural, Steam Distilled, Premium Grade for Diffuser, Aromatherapy, Skin, Massage, Candle & Soap Making Fragrance
10K
▼ 50.0%vs. prior month
$98.3K
latest month
12-month trend
B09PRCVD17
100% Pure Tea Tree Essential Oil 4 Fl Oz for Skin, Hair, Scalp and Nails | Melaleuca GC/MS Tested, Non-GMO, No Fillers, Undiluted Dropper Bottle - for Face, Toenail Care, Diffuser, Aromatherapy
9K
▼ 10.0%vs. prior month
$84.7K
latest month
12-month trend
B08Y9691J6
WHOLENATURALS Pure Castile Soap Liquid, EWG Verified & Certified Palm Oil Free Unscented, Natural, Mild & Gentle Non-gmo & Vegan - Organic Body Wash, Laundry, Pet/Dog and Baby Soap - 64 Fl Oz
9K
▲ 0.0%vs. prior month
$251.1K
latest month
12-month trend
B0F18RY1FR
Essential Oils Set - Top 15 Scents for Diffuser, Humidifier, Skin Care, Aromatherapy, Massage, Candle & Soap Making - Fragrance Gift Set (5ml)
8K
▲ 60.0%vs. prior month
$71.9K
latest month
12-month trend
B08F8SN5BC
26 Organic Madagascar Vanilla Beans Extract Exclusive Grade B| 4.5" - 5.5" by FITNCLEAN VANILLA| Certified USDA Organic. Bulk Dry Whole Bourbon NON-GMO Pods
6K
▼ 40.0%vs. prior month
$99.5K
latest month
12-month trend
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Best Soap Making Supplies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Majestic Pure is the best-performing soap making supplies brand in July 2026, moving 30,000 units across 1 ASIN for 33.3% of Top 10 volume. Handcraft Blends follows with 10,000 units (11.1%), ahead of KUKKA essential oils on 9,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 54.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.49 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Majestic Pure
1 ASIN in Top 10
33.3%
Units
30K
Revenue
$286.2K
Avg. price
$8.99
B00TSTZQEY
$8.99·★4.5·39.6K revsMajestic Pure Lavender Essential Oil for Diffuser - 4 Fl Oz | 100% Natural Essentials Oils for Aromatherapy, Soap and Candle Making Fragrance, Massage and Skin, Lavender Oil
Units sold30K
Handcraft Blends
1 ASIN in Top 10
11.1%
Units
10K
Revenue
$98.3K
Avg. price
$9.99
B0756MBLNX
$9.99·★4.7·28.1K revsHandcraft Blends Peppermint Essential Oil - Huge 4 Fl Oz | 100% Pure & Natural, Steam Distilled, Premium Grade for Diffuser, Aromatherapy, Skin, Massage, Candle & Soap Making Fragrance
Units sold10K
KUKKA essential oils
1 ASIN in Top 10
10.0%
Units
9K
Revenue
$84.7K
Avg. price
$8.49
B09PRCVD17
$8.49·★4.6·4.5K revs100% Pure Tea Tree Essential Oil 4 Fl Oz for Skin, Hair, Scalp and Nails | Melaleuca GC/MS Tested, Non-GMO, No Fillers, Undiluted Dropper Bottle - for Face, Toenail Care, Diffuser, Aromatherapy
Units sold9K
Trending Soap Making Supplies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07KNR9SVF booked 4K units at $15.99, with ▲ 0.0% MoM change. On the growth side, B0B1N5DN2D leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B09H6MN1J3 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07KNR9SVF
Sodium Hydroxide - Pure - Food Grade (Caustic Soda, Lye) (2 Pound Jar)
Price
$15.99
Rating
4.8
Reviews
8.3K
Latest month sales
B0B1N5DN2D
Simple Nature 100% Pure Vegetable Glycerin - 32 oz - Natural Pure Food/Cosmetic Grade for Skincare, Haircare, Cosmetics, Soapmaking, Crafts - Softening & Moisturizing Multipurpose Humectant
Price
$14.99
Rating
4.8
Reviews
3.5K
Latest month sales
B09H6MN1J3
Coukre Silicone Spatula Set of 5,High Temperature Resistant, Food Grade Silicone, Dishwasher Safe, for Baking, Cooking (Aqua Green)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.8
Reviews
5.1K
Latest month sales
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