Smile Actives Pro Whitening Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smile Actives Pro Whitening Gel sales on Amazon US totaled 1,158,000 units in July 2026 (▼ 13.5% vs. the prior month), generating an estimated $21,500,290 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.1% of unit volume and 55.0% of revenue, while a typical listing is priced at $18.54. The keyword itself pulled 24,644 Amazon queries over the same period (▲ 51.5% MoM).
Zooming out to the 12-month window ending July 2026, the smile actives pro whitening gel Top 50 moved 12,507,750 units and $240,033,493 in cumulative sales — an average of 1,042,313 units and $20,002,791 per month. Monthly throughput topped out at 1,339,000 units in June 2026 and dipped to 666,000 in May 2026, leaving the latest reading 25.7% higher than August 2025.
Smile Actives Pro Whitening Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 13.5% MoM
Monthly Revenue 2026/07
$21.5M
▼ 14.7% MoM
Top 10 Market Share 2026/07
56.1%
Smile Actives Pro Whitening Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smile actives pro whitening gel listing on Amazon US in July 2026 is ASIN B082F1QH7S (Brand: Colgate), which sold 100,000 units at $9.45 apiece — equal to 8.6% of every unit tracked in this report.
The Top 10 ASINs account for 650,000 units and $11,815,800 in July 2026 — 56.1% of unit volume and 55.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smile Actives Pro Whitening Gel' on Amazon
July 2026
Is 56.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B09F8FZ18G
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B00AHAWWO0
Crest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
90K
▼ 10.0%vs. prior month
$4M
latest month
12-month trend
B0BSRFKKZJ
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
90K
▼ 10.0%vs. prior month
$1M
latest month
12-month trend
B0BK2SC18T
GuruNanda Teeth Whitening Strips - 4X Whiter Teeth, 7-Day Whitening Kit | Non-Slip 4 Layer Dry Strip Technology|With Coconut Oil|Promotes Brighter Smile|Gentle on Enamel|Easy to Apply Teeth Whitener
50K
▼ 16.7%vs. prior month
$498.5K
latest month
12-month trend
B0CS4137M1
Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free, Whitening*, Rod Shaped nHA, Xylitol Toothpaste for Adults, Enamel Care*, Sensitive Teeth*, SLS Free, Mint 4oz (USA Made) Package May Vary
50K
▲ 0.0%vs. prior month
$493K
latest month
12-month trend
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Best Smile Actives Pro Whitening Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing smile actives pro whitening gel brand in July 2026, moving 270,000 units across 4 ASINs for 45.0% of Top 10 volume. Colgate follows with 100,000 units (16.7%), ahead of Boka on 90,000 units (15.0%).
With 6 brands splitting the Top 10 and 76.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.45 to $22.27, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
4 ASINs in Top 10
45.0%
Units
270K
Revenue
$6.7M
Avg. price
$22.27
B09F8FZ18G
$14.94·★4.8·30.9K revsCrest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
Units sold100KB00AHAWWO0
$45.99·★4.6·106K revsCrest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
Units sold90KB0DPNGKZ9P
$19.99·★4.4·9.5K revsCrest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Units sold50KB0DPNH9Q9W
$8.16·★4.4·2.4K revsCrest 3DWhite Brilliance Deep Stain Remover Ultra White Toothpaste - 2.1oz
Units sold30K
Colgate
1 ASIN in Top 10
16.7%
Units
100K
Revenue
$1M
Avg. price
$9.45
B082F1QH7S
$9.45·★4.7·51.5K revsColgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
Units sold100K
Boka
1 ASIN in Top 10
15.0%
Units
90K
Revenue
$1M
Avg. price
$11.62
B0BSRFKKZJ
$11.62·★4.5·61.1K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
Units sold90K
Trending Smile Actives Pro Whitening Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DPNH9Q9W booked 30K units at $8.16, with ▲ 0.0% MoM change. On the growth side, B0DPNGKZ9P leads positive momentum with ▲ 25.0% MoM growth on 50K units, with B09LH36816 close behind at ▲ 16.7% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DPNH9Q9W
Crest 3DWhite Brilliance Deep Stain Remover Ultra White Toothpaste - 2.1oz
Price
$8.16
Rating
4.4
Reviews
2.4K
Latest month sales
B0DPNGKZ9P
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Price
$19.99
Rating
4.4
Reviews
9.5K
Latest month sales
B09LH36816
Hismile v34 Colour Corrector, Tooth Stain Concealer, Teeth Whitening Booster, Purple Toothpaste, Color Correcting Technology, V34, Tooth Colour Corrector
Unlock to view ASIN details and product titles
Price
$12.99
Rating
3.5
Reviews
73.1K
Latest month sales
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