Teeth Whitening Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Teeth Whitening Gel sales on Amazon US totaled 171,700 units in July 2026 (▼ 10.0% vs. the prior month), generating an estimated $5,079,199 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.8% of unit volume and 58.6% of revenue, while a typical listing is priced at $32.10. The keyword itself pulled 45,203 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the teeth whitening gel Top 50 moved 2,167,650 units and $67,667,458 in cumulative sales — an average of 180,638 units and $5,638,955 per month. Monthly throughput topped out at 201,500 units in February 2026 and dipped to 104,000 in May 2026, leaving the latest reading 12.0% lower than August 2025.
Teeth Whitening Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
171.7K
▼ 10.0% MoM
Monthly Revenue 2026/07
$5.1M
▼ 20.6% MoM
Top 10 Market Share 2026/07
65.8%
Teeth Whitening Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold teeth whitening gel listing on Amazon US in July 2026 is ASIN B0DPNGKZ9P (Brand: Crest), which sold 50,000 units at $19.99 apiece — equal to 29.1% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 113,000 units and $2,977,630 in July 2026 — 65.8% of unit volume and 58.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Teeth Whitening Gel' on Amazon
July 2026
Is 65.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DPNGKZ9P
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
50K
▲ 25.0%vs. prior month
$988.5K
latest month
12-month trend
B000MMYI8G
Opalescence 35% Carbamide Peroxide Teeth Whitening Gel Syringes - 5197-2 | (4 Units) Refills for Trays. Low-Sensitivity Formula, Mint, Developed by Dentist. Made in USA by Ultradent.
10K
▲ 0.0%vs. prior month
$305.6K
latest month
12-month trend
B0D7FRNKNM
GuruNanda Teeth Whitening Pen,(0.06 fl oz)-20 Uses, Vegan & Gentle on Teeth Pro Formula - Hydrogen Peroxide Whitening Gel Pen, Cruelty-Free, Mint Flavor
10K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
B00ER5NN3K
Opalescence Go 15% Mint - Prefilled Teeth Whitening Trays - 5194 | Hydrogen Peroxide Formula (10 Treatments) - Fast Results - Dentist Developed - Low Sensitivity - Gentle on Enamel - Mint
10K
▼ 50.0%vs. prior month
$793.1K
latest month
12-month trend
B00YI5VJW6
Auraglow Teeth Whitening Kit, LED Accelerator Light, 35% Carbamide Peroxide Teeth Whitening Gel, 20+ Whitening Treatments, Whitens up to 10 Shades in 7 Days
7K
▼ 22.2%vs. prior month
$313.3K
latest month
12-month trend
B0DY8B7DK4
VieBeauti Teeth Whitening Pen Kit, 35% Carbamide Peroxide Gel, 5 Pack | Stain removal gel gentle on enamel | 4 whitening pens plus remineralizing pen for sensitive teeth | mint flavor
7K
▼ 12.5%vs. prior month
$122.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Teeth Whitening Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing teeth whitening gel brand in July 2026, moving 50,000 units across 1 ASIN for 44.2% of Top 10 volume. Opalescence follows with 20,000 units (17.7%), ahead of AURAGLOW on 11,000 units (9.7%).
With 8 brands splitting the Top 10 and 71.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $58.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
1 ASIN in Top 10
44.2%
Units
50K
Revenue
$988.5K
Avg. price
$19.99
B0DPNGKZ9P
$19.99·★4.4·9.3K revsCrest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Units sold50K
Opalescence
2 ASINs in Top 10
17.7%
Units
20K
Revenue
$1.1M
Avg. price
$58.94
B000MMYI8G
$33.88·★4.5·3.6K revsOpalescence 35% Carbamide Peroxide Teeth Whitening Gel Syringes - 5197-2 | (4 Units) Refills for Trays. Low-Sensitivity Formula, Mint, Developed by Dentist. Made in USA by Ultradent.
Units sold10KB00ER5NN3K
$84.00·★4.3·11K revsOpalescence Go 15% Mint - Prefilled Teeth Whitening Trays - 5194 | Hydrogen Peroxide Formula (10 Treatments) - Fast Results - Dentist Developed - Low Sensitivity - Gentle on Enamel - Mint
Units sold10K
AURAGLOW
2 ASINs in Top 10
9.7%
Units
11K
Revenue
$437.6K
Avg. price
$40.00
B00YI5VJW6
$48.00·★4.2·59.5K revsAuraglow Teeth Whitening Kit, LED Accelerator Light, 35% Carbamide Peroxide Teeth Whitening Gel, 20+ Whitening Treatments, Whitens up to 10 Shades in 7 Days
Units sold7KB01G9A4LAE
$32.00·★4.2·59.5K revsAuraglow 44% Teeth Whitening Gel for Trays, Retainers & Aligners – Dentist Strength Carbamide Peroxide Whitener, 30 Treatments, 3 Syringes (5mL)
Units sold4K
Trending Teeth Whitening Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DX4HX89P leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DH6RX873 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DX4HX89P
Whitebite Pro Teeth Whitening Kit for Sensitive Teeth – 32X LED Light + 35% Carbamide Peroxide Gel + Remineralizing Gel | Dental-Grade Whitening at Home
Price
$25.99
Rating
4.3
Reviews
1K
Latest month sales
B0DH6RX873
Opalescence GO 15 Teeth Whitening Trays Bundle - Hydrogen Peroxide - 5194-T | Gel Prefilled Trays - Includes 2Chill Toothbrush Made by Ultradent Products USA. Teeth Whitening Kit -Mint - (10 Treatments)
Price
$69.99
Rating
4.2
Reviews
1.8K
Latest month sales
B0DPNGKZ9P
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.4
Reviews
9.3K
Latest month sales
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