Smarty Pants Toy Toy Story 5 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smarty Pants Toy Toy Story 5 sales on Amazon US totaled 92,700 units in July 2026 (▲ 9.4% vs. the prior month), generating an estimated $2,341,305 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.9% of unit volume and 55.8% of revenue, while a typical listing is priced at $23.65. The keyword itself pulled 3,124 Amazon queries over the same period (▼ 68.2% MoM).
Zooming out to the 12-month window ending July 2026, the smarty pants toy toy story 5 Top 50 moved 407,450 units and $11,826,495 in cumulative sales — an average of 33,954 units and $985,541 per month. Monthly throughput topped out at 92,700 units in July 2026 and dipped to 9,800 in January 2026, leaving the latest reading 537.1% higher than August 2025.
Smarty Pants Toy Toy Story 5 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
92.7K
▲ 9.4% MoM
Monthly Revenue 2026/07
$2.3M
▲ 3.9% MoM
Top 10 Market Share 2026/07
53.9%
Smarty Pants Toy Toy Story 5 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smarty pants toy toy story 5 listing on Amazon US in July 2026 is ASIN B07PQFT83F (Brand: Disney), which sold 10,000 units at $39.95 apiece — equal to 10.8% of every unit tracked in this report.
The Top 10 ASINs account for 50,000 units and $1,305,880 in July 2026 — 53.9% of unit volume and 55.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smarty Pants Toy Toy Story 5' on Amazon
July 2026
Is 53.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PQFT83F
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B0GMQMZ96P
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
10K
▲ 66.7%vs. prior month
$279.7K
latest month
12-month trend
B0FHKMK8F6
Mattel Disney and Pixar Toy Story 5 Rex Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
6K
▲ 50.0%vs. prior month
$59.8K
latest month
12-month trend
B0FJVWDTSH
Melissa & Doug Sticker Wow!™ 24-Page Activity Pad and Sticker Stamper, 300 Stickers, Arts and Crafts Fidget Toy Collectible Character – Disney Buzz Lightyear - for Kids Ages 3+ - FSC Certified
5K
▼ 16.7%vs. prior month
$65K
latest month
12-month trend
B0FCYSNGZ1
Potato Head Disney Pixar Toy Story 5 Talkin' Mr. Potato Head with 25+ Sounds and Phrases, Preschool Toys for Kids 2+
4K
▲ 400.0%vs. prior month
$80K
latest month
12-month trend
B0GYW7CWW2
Belkin Disney Pixar Toy Story 5 Lilypad iPad A16 Kids Case, 11th/10th Gen | Shockproof Protective Kids Case for iPad A16 11th Gen and 10th Gen with Easy-grip Handle, Kickstand, Durable Non-toxic Design
4K
vs. prior month
$199.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Smarty Pants Toy Toy Story 5 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Disney is the best-performing smarty pants toy toy story 5 brand in July 2026, moving 13,000 units across 2 ASINs for 26.0% of Top 10 volume. LeapFrog follows with 10,000 units (20.0%), ahead of Mattel on 9,000 units (18.0%).
With 8 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.07 to $29.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Disney
2 ASINs in Top 10
26.0%
Units
13K
Revenue
$463.5K
Avg. price
$29.97
B07PQFT83F
$39.95·★4.7·49.5K revsDisney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
Units sold10KB0GKZMLY1Y
$19.99·★4.4·118 revsDisney Pixar Toy Story 5 Draw & Erase Lilypad Set, Frog Glow Board & Pen | 8.5-in Light-up Drawing Pad with 4 Dry Erase Markers, 2 Stencils, Wipe-off Cloth, and Travel Magnetic Doodle Board
Units sold3K
LeapFrog
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$279.7K
Avg. price
$27.97
B0GMQMZ96P
$27.97·★4.7·214 revsLeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
Units sold10K
Mattel
2 ASINs in Top 10
18.0%
Units
9K
Revenue
$132.1K
Avg. price
$17.07
B0FHKMK8F6
$9.97·★4.7·1.2K revsMattel Disney and Pixar Toy Story 5 Rex Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold6KB0FK1BM949
$24.17·★4.4·446 revsMattel Disney and Pixar Toy Story 5 Interactables Forky | 7-inch Playscale Talking Figure, Movie Phrases, Converses with Other Characters in the Line
Units sold3K
Trending Smarty Pants Toy Toy Story 5 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FCYSNGZ1 booked 4K units at $19.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FCYSNGZ1
Potato Head Disney Pixar Toy Story 5 Talkin' Mr. Potato Head with 25+ Sounds and Phrases, Preschool Toys for Kids 2+
Price
$19.99
Rating
4.8
Reviews
148
Latest month sales
B0GYW7CWW2
Belkin Disney Pixar Toy Story 5 Lilypad iPad A16 Kids Case, 11th/10th Gen | Shockproof Protective Kids Case for iPad A16 11th Gen and 10th Gen with Easy-grip Handle, Kickstand, Durable Non-toxic Design
Price
$49.88
Rating
4.2
Reviews
281
Latest month sales
B0FK1BM949
Mattel Disney and Pixar Toy Story 5 Interactables Forky | 7-inch Playscale Talking Figure, Movie Phrases, Converses with Other Characters in the Line
Unlock to view ASIN details and product titles
Price
$24.17
Rating
4.4
Reviews
446
Latest month sales
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