Mentos Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mentos sales on Amazon US totaled 261,000 units in July 2026 (▼ 1.5% vs. the prior month), generating an estimated $2,730,030 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.0% of unit volume and 58.7% of revenue, while a typical listing is priced at $14.73. The keyword itself pulled 42,637 Amazon queries over the same period (▲ 12.6% MoM).
Zooming out to the 12-month window ending July 2026, the mentos Top 50 moved 2,716,850 units and $29,334,111 in cumulative sales — an average of 226,404 units and $2,444,509 per month. Monthly throughput topped out at 265,100 units in June 2026 and dipped to 155,500 in May 2026, leaving the latest reading 23.3% higher than August 2025.
Mentos Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
261K
▼ 1.5% MoM
Monthly Revenue 2026/07
$2.7M
▲ 1.8% MoM
Top 10 Market Share 2026/07
72.0%
Mentos Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mentos listing on Amazon US in July 2026 is ASIN B09VRMKTH4 (Brand: Life Savers), which sold 50,000 units at $12.49 apiece — equal to 19.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 188,000 units and $1,603,300 in July 2026 — 72.0% of unit volume and 58.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mentos' on Amazon
July 2026
Is 72.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09VRMKTH4
LIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B09VRJFML3
Life Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
30K
▲ 0.0%vs. prior month
$149.1K
latest month
12-month trend
B00N74QZBO
EXTRA Peppermint Chewing Gum, Individually Wrapped, Bulk, 15 ct, 10 Pack | Cool peppermint sugar free gum, refreshing flavor for school, work, commutes and travel, lunch box, road trips
20K
▲ 0.0%vs. prior month
$208.6K
latest month
12-month trend
B0FQ64M7HQ
STARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag
20K
▲ 0.0%vs. prior month
$87.4K
latest month
12-month trend
B01MXFBNS2
MENTOS Pure Fresh Sugar Free Gum with Xylitol, Spearmint, 120 Piece Bag | Chewing Gum, Perfect for Long Lasting Fresh Breath at School, Work & Travel
20K
▲ 100.0%vs. prior month
$145.4K
latest month
12-month trend
B0093JIU06
MENTOS Chewy Mint Candy Roll, Mint, 14 Pieces Per Roll, 15 Count Pack | Individually Wrapped Candy for Kids & Adults, Bulk Candy, Great for Parties, Birthdays, Holidays
10K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
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Best Mentos Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing mentos brand in July 2026, moving 80,000 units across 2 ASINs for 42.6% of Top 10 volume. MENTOS follows with 58,000 units (30.9%), ahead of WRIGLEY'S EXTRA on 20,000 units (10.6%).
With 5 brands splitting the Top 10 and 84.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.49 to $11.86, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
2 ASINs in Top 10
42.6%
Units
80K
Revenue
$599.6K
Avg. price
$8.49
B09VRMKTH4
$12.49·★4.8·11.3K revsLIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50KB09VRJFML3
$4.49·★4.8·14.4K revsLife Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
Units sold30K
MENTOS
5 ASINs in Top 10
30.9%
Units
58K
Revenue
$623.3K
Avg. price
$10.53
B01MXFBNS2
$7.97·★4.8·4.1K revsMENTOS Pure Fresh Sugar Free Gum with Xylitol, Spearmint, 120 Piece Bag | Chewing Gum, Perfect for Long Lasting Fresh Breath at School, Work & Travel
Units sold20KB0093JIU06
$11.99·★4.7·10.6K revsMENTOS Chewy Mint Candy Roll, Mint, 14 Pieces Per Roll, 15 Count Pack | Individually Wrapped Candy for Kids & Adults, Bulk Candy, Great for Parties, Birthdays, Holidays
Units sold10KB018LJZUGK
$20.24·★4.8·8.7K revsMENTOS Pure Fresh Sugar-Free Chewing Gum, Fresh Mint, 50 Count (6 Pack) | Contains Xylitol, Perfect for Long Lasting Fresh Breath at School, Work & Travel
Units sold10KB01N8UJR14
$7.97·★4.8·9.4K revsMentos Pure Fresh Sugar Free Gum With Xylitol, Fresh Mint, 120 Piece Bag | Chewing Gum, Perfect for Long Lasting Fresh Breath at School, Work & Travel
Units sold10KB00W7A2YV4
$4.47·★4.7·17.7K revsMentos Chewy Mint Candy Roll, Fruit, 14 Pieces Per Roll, 6 Count Pack | Individually Wrapped Candy for Kids & Adults, Bulk Candy, Great for Parties, Birthdays, Holidays
Units sold8K
WRIGLEY'S EXTRA
1 ASIN in Top 10
10.6%
Units
20K
Revenue
$208.6K
Avg. price
$11.86
B00N74QZBO
$11.86·★4.8·16.8K revsEXTRA Peppermint Chewing Gum, Individually Wrapped, Bulk, 15 ct, 10 Pack | Cool peppermint sugar free gum, refreshing flavor for school, work, commutes and travel, lunch box, road trips
Units sold20K
Trending Mentos Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B006MPQLLE leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B000FD2B4U close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006MPQLLE
Mentos Pure Fresh Sugar Free Gum with Xylitol, Spearmint, 50 Piece Bottle | Chewing Gum, Perfect for Long Lasting Fresh Breath at School, Work & Travel
Price
$2.68
Rating
4.7
Reviews
355
Latest month sales
B000FD2B4U
MENTOS Chewy Mint Candy Roll, Mint, Mint Candies, 14 Pieces Per Roll, 6 Count Party Pack
Price
$4.68
Rating
4.6
Reviews
117
Latest month sales
B01MXFBNS2
MENTOS Pure Fresh Sugar Free Gum with Xylitol, Spearmint, 120 Piece Bag | Chewing Gum, Perfect for Long Lasting Fresh Breath at School, Work & Travel
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.8
Reviews
4.1K
Latest month sales
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