Smart Bulbs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smart Bulbs sales on Amazon US totaled 80,200 units in July 2026 (▼ 16.5% vs. the prior month), generating an estimated $2,068,622 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.1% of unit volume and 59.1% of revenue, while a typical listing is priced at $28.15. The keyword itself pulled 16,951 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the smart bulbs Top 50 moved 1,135,400 units and $28,645,185 in cumulative sales — an average of 94,617 units and $2,387,099 per month. Monthly throughput topped out at 130,000 units in November 2025 and dipped to 45,250 in May 2026, leaving the latest reading 14.2% lower than August 2025.
Smart Bulbs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
80.2K
▼ 16.5% MoM
Monthly Revenue 2026/07
$2.1M
▼ 18.0% MoM
Top 10 Market Share 2026/07
61.1%
Smart Bulbs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smart bulbs listing on Amazon US in July 2026 is ASIN B0CG5VDC8P (Brand: Amazon Basics), which sold 9,000 units at $11.19 apiece — equal to 11.2% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $1,222,570 in July 2026 — 61.1% of unit volume and 59.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smart Bulbs' on Amazon
July 2026
Is 61.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CG5VDC8P
Amazon Basics Smart A19 LED Light Bulb, Color Changing, 9W (60W Equivalent), 800LM, Works with Alexa Only, WiFi 2.4 GHz, No Hub Required, Mood Lighting, Energy Efficient, 1-Pack
9K
▼ 10.0%vs. prior month
$97.3K
latest month
12-month trend
B0BC8N7QXN
Linkind Smart Light Bulbs, Work with Alexa, Google Home, AiDot | Led Color Changing Light Bulb RGBTW, 2.4G WiFi+Bluetooth, 104 Preset Scene, Music Sync, DIY, Dotis, A19 E26, 60W 800LM, 4Pack
8K
▼ 11.1%vs. prior month
$191.6K
latest month
12-month trend
B09B7NQT2K
Govee Smart Light Bulbs, A19 Color Changing Light Bulb, 800 LM, E26 Base | Works with Matter, Alexa and Google Assistant, 16 Million Colors RGBWW, WiFi & Bluetooth LED Light Bulbs, Music Sync, 4 Pack
7K
▼ 30.0%vs. prior month
$276.8K
latest month
12-month trend
B0C3TV6Q63
Govee LED Smart Light Bulbs, 1000LM RGBWW A19 75W E26 Base 2 Pack | Color Changing Light Bulb, Work with Matter Alexa and Google Assistant, Smart Bulbs for Bedroom, Living Room
5K
▼ 16.7%vs. prior month
$100.9K
latest month
12-month trend
B0CT3GHS18
Dimmable E26 Warm LED Light Bulb, 6W RGBW Color 500LM with 16 Color Changing Modes for Christmas, Party etc with Remote Control 2 Pack
4K
▲ 33.3%vs. prior month
$40K
latest month
12-month trend
B09B7QNYHR
Govee Smart Light Bulbs, A19 LED Light Bulb, 800 Lumen, E26 Base | Works with Matter Alexa & Google Assistant, RGBWW Color Changing Light Bulb, Music Sync, WiFi & Bluetooth Connection, 2 Pack
4K
▲ 0.0%vs. prior month
$76.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Smart Bulbs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Govee is the best-performing smart bulbs brand in July 2026, moving 18,000 units across 4 ASINs for 36.7% of Top 10 volume. Amazon Basics follows with 9,000 units (18.4%), ahead of Linkind on 8,000 units (16.3%).
With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.19 to $26.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Govee
4 ASINs in Top 10
36.7%
Units
18K
Revenue
$523.4K
Avg. price
$26.48
B09B7NQT2K
$32.99·★4.6·27.1K revsGovee Smart Light Bulbs, A19 Color Changing Light Bulb, 800 LM, E26 Base | Works with Matter, Alexa and Google Assistant, 16 Million Colors RGBWW, WiFi & Bluetooth LED Light Bulbs, Music Sync, 4 Pack
Units sold7KB0C3TV6Q63
$19.98·★4.6·5.7K revsGovee LED Smart Light Bulbs, 1000LM RGBWW A19 75W E26 Base 2 Pack | Color Changing Light Bulb, Work with Matter Alexa and Google Assistant, Smart Bulbs for Bedroom, Living Room
Units sold5KB09B7QNYHR
$18.99·★4.6·27.1K revsGovee Smart Light Bulbs, A19 LED Light Bulb, 800 Lumen, E26 Base | Works with Matter Alexa & Google Assistant, RGBWW Color Changing Light Bulb, Music Sync, WiFi & Bluetooth Connection, 2 Pack
Units sold4KB0C3TSTG69
$33.98·★4.6·5.7K revsGovee LED Smart Light Bulbs, 1000LM RGBWW A19 75W E26 Base 4 Pack | Color Changing Light Bulb, Work with Matter Alexa and Google Assistant, Smart Bulbs for Bedroom, Living Room
Units sold2K
Amazon Basics
1 ASIN in Top 10
18.4%
Units
9K
Revenue
$97.3K
Avg. price
$11.19
B0CG5VDC8P
$11.19·★4.4·14.2K revsAmazon Basics Smart A19 LED Light Bulb, Color Changing, 9W (60W Equivalent), 800LM, Works with Alexa Only, WiFi 2.4 GHz, No Hub Required, Mood Lighting, Energy Efficient, 1-Pack
Units sold9K
Linkind
1 ASIN in Top 10
16.3%
Units
8K
Revenue
$191.6K
Avg. price
$22.97
B0BC8N7QXN
$22.97·★4.5·5.5K revsLinkind Smart Light Bulbs, Work with Alexa, Google Home, AiDot | Led Color Changing Light Bulb RGBTW, 2.4G WiFi+Bluetooth, 104 Preset Scene, Music Sync, DIY, Dotis, A19 E26, 60W 800LM, 4Pack
Units sold8K
Trending Smart Bulbs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F43B369Y booked 3K units at $24.99, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F43B369Y
DAYBETTER A19 E26 Smart Light Bulbs,Compatible with Alexa & Google Home | DayBetter App, 6 Pack 800LM 60W Equivalent,Dimmable RGB+CCT Color Changing,2.4GHz WiFi & Bluetooth,Music Sync,Preset Scenes
Price
$24.99
Rating
4.3
Reviews
1.4K
Latest month sales
B0CCY9GVWS
Lightinginside Smart Light Bulbs Work with Alexa/Google Home/SmartLife 6PCS | CRI>90, No Hub Required, 60W RGBCW Color Changing Light Bulbs, 800LM 9W Smart Bulb, 2.4G WiFi & BLE A19 E26 Bulb, ETL Listed
Price
$26.96
Rating
4.4
Reviews
1.7K
Latest month sales
B0C3TSTG69
Govee LED Smart Light Bulbs, 1000LM RGBWW A19 75W E26 Base 4 Pack | Color Changing Light Bulb, Work with Matter Alexa and Google Assistant, Smart Bulbs for Bedroom, Living Room
Unlock to view ASIN details and product titles
Price
$33.98
Rating
4.6
Reviews
5.7K
Latest month sales
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