Small White Board Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small White Board sales on Amazon US totaled 536,000 units in July 2026 (▲ 69.8% vs. the prior month), generating an estimated $4,407,030 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.3% of unit volume and 41.8% of revenue, while a typical listing is priced at $11.39. The keyword itself pulled 38,300 Amazon queries over the same period (▲ 45.5% MoM).
Zooming out to the 12-month window ending July 2026, the small white board Top 50 moved 4,199,200 units and $39,609,584 in cumulative sales — an average of 349,933 units and $3,300,799 per month. Monthly throughput topped out at 931,300 units in August 2025 and dipped to 139,100 in May 2026, leaving the latest reading 42.4% lower than August 2025.
Small White Board Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
536K
▲ 69.8% MoM
Monthly Revenue 2026/07
$4.4M
▲ 38.5% MoM
Top 10 Market Share 2026/07
65.3%
Small White Board Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small white board listing on Amazon US in July 2026 is ASIN B0019DEBS4 (Brand: EXPO), which sold 60,000 units at $1.79 apiece — equal to 11.2% of every unit tracked in this report.
The Top 10 ASINs account for 350,000 units and $1,843,500 in July 2026 — 65.3% of unit volume and 41.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small White Board' on Amazon
July 2026
Is 65.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0019DEBS4
EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
60K
▲ 500.0%vs. prior month
$121.2K
latest month
12-month trend
B0004F7GUI
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count
60K
▲ 20.0%vs. prior month
$363K
latest month
12-month trend
B000N35G5S
EXPO Low Odor Dry Erase Markers, Fine Tip, Black, 4 Count - Home Organization, Study Supplies
40K
▲ 300.0%vs. prior month
$78.4K
latest month
12-month trend
B00T3ROM9G
Amazon Basics Dry Erase Whiteboard Markers, Chisel Tip, Low-Odor, Assorted Colors, 12-Pack, Erase Easily
40K
▲ 100.0%vs. prior month
$269.2K
latest month
12-month trend
B000SHQ73Y
EXPO Dry Erase Soft Pile Block Whiteboard Eraser, 5-1/8 in. x 1-1/2 in. - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
30K
▲ 200.0%vs. prior month
$84.9K
latest month
12-month trend
B00UHUJ2QG
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 16 Count - Whiteboard, Calendar, Organization, Back to School, Teacher Supplies
30K
▲ 200.0%vs. prior month
$299.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Small White Board Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
EXPO is the best-performing small white board brand in July 2026, moving 310,000 units across 9 ASINs for 88.6% of Top 10 volume. Amazon Basics follows with 40,000 units (11.4%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.44 to $6.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EXPO
9 ASINs in Top 10
88.6%
Units
310K
Revenue
$1.6M
Avg. price
$4.44
B0019DEBS4
$1.79·★4.8·17.6K revsEXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold60KB0004F7GUI
$4.49·★4.7·47.2K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count
Units sold60KB000N35G5S
$1.79·★4.7·12.9K revsEXPO Low Odor Dry Erase Markers, Fine Tip, Black, 4 Count - Home Organization, Study Supplies
Units sold40KB000SHQ73Y
$2.98·★4.7·23.4K revsEXPO Dry Erase Soft Pile Block Whiteboard Eraser, 5-1/8 in. x 1-1/2 in. - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold30KB00UHUJ2QG
$5.09·★4.7·14.5K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 16 Count - Whiteboard, Calendar, Organization, Back to School, Teacher Supplies
Units sold30KB00I8OBAOU
$3.88·★4.6·97.6K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Ultra Fine Tip, 8 Count - Whiteboard, Calendar, Organization, School Supplies
Units sold30KB00006IFIK
$1.49·★4.7·16.3K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold20KB0006HXJFK
$12.99·★4.8·17.1K revsEXPO Dry Erase Markers, Low Odor Ink, Black, Fine Tip, 12 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold20KB00006JNK2
$5.49·★4.7·6.5K revsEXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 12 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold20K
Amazon Basics
1 ASIN in Top 10
11.4%
Units
40K
Revenue
$269.2K
Avg. price
$6.21
B00T3ROM9G
$6.21·★4.5·26.4K revsAmazon Basics Dry Erase Whiteboard Markers, Chisel Tip, Low-Odor, Assorted Colors, 12-Pack, Erase Easily
Units sold40K
Trending Small White Board Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0006HXJFK booked 20K units at $12.99, with ▲ 150.0% MoM change. On the growth side, B0019DEBS4 leads positive momentum with ▲ 500.0% MoM growth on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0006HXJFK
EXPO Dry Erase Markers, Low Odor Ink, Black, Fine Tip, 12 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Price
$12.99
Rating
4.8
Reviews
17.1K
Latest month sales
B00006JNK2
EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 12 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Price
$5.49
Rating
4.7
Reviews
6.5K
Latest month sales
B0019DEBS4
EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Unlock to view ASIN details and product titles
Price
$1.79
Rating
4.8
Reviews
17.6K
Latest month sales
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