First Day Of School Sign Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
First Day Of School Sign sales on Amazon US totaled 60,400 units in July 2026 (▲ 154.9% vs. the prior month), generating an estimated $649,368 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 53.5% of revenue, while a typical listing is priced at $13.44. The keyword itself pulled 951,301 Amazon queries over the same period (▲ 871.2% MoM).
Zooming out to the 12-month window ending July 2026, the first day of school sign Top 50 moved 402,550 units and $4,615,730 in cumulative sales — an average of 33,546 units and $384,644 per month. Monthly throughput topped out at 200,600 units in August 2025 and dipped to 8,650 in May 2026, leaving the latest reading 69.9% lower than August 2025.
First Day Of School Sign Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
60.4K
▲ 154.9% MoM
Monthly Revenue 2026/07
$649.4K
▲ 156.4% MoM
Top 10 Market Share 2026/07
59.6%
First Day Of School Sign Market Share & Sales Concentration on Amazon US — July 2026
The most-sold first day of school sign listing on Amazon US in July 2026 is ASIN B0BZYL1FKS (Brand: Timart), which sold 7,000 units at $7.99 apiece — equal to 11.6% of every unit tracked in this report.
The Top 10 ASINs account for 36,000 units and $347,690 in July 2026 — 59.6% of unit volume and 53.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'First Day Of School Sign' on Amazon
July 2026
Is 59.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BZYL1FKS
Timart Fine Tip Chalk Markers, Liquid Chalk Pens-8 Pack, 1mm Point | Dry & Wet Erase Chalkboard Markers, Non-Toxic Chalk Marker for First Day of School Sign, Blackboard, Glass, Cars
7K
▲ 40.0%vs. prior month
$54.7K
latest month
12-month trend
B0BVQJDYLC
Veskaoty Felt Letter Board with 294 Letters, 10 x 10 Inch, Black & Wood | Changeable Message Board, Wooden Frame, Wall Mount, Numbers, Symbols, Baby Pregnancy Announcement Sign, Classroom Decor
7K
▲ 16.7%vs. prior month
$69.9K
latest month
12-month trend
B08T16ZDR9
First Day of School Sign Board with Liquid Chalk Markers - 14”x11” Double-Sided & Reusable Board - My First and Last Day - Back to School Supplies - First Day of Kindergarten Preschool
6K
▲ 500.0%vs. prior month
$87.1K
latest month
12-month trend
B0C61VLZ3N
Double-Sided First Day of School Board, 12 × 10 Inches Back to School Sign | Reusable, Easy to Clean, Blank Board to Write, Color Painting Last Day of School Board First Day of School Kindergarten Pre-K
4K
▲ 300.0%vs. prior month
$30.4K
latest month
12-month trend
B09R4NYNQM
First Day Last Day of School Double Sided Sign with Frame (Reusable Dry Erase Board for Liquid Chalk Markers - 9.17" x 13.27") | Double Sided and Reusable - For use with Liquid Chalk Markers
3K
▲ 200.0%vs. prior month
$34.7K
latest month
12-month trend
B0F1G71Y73
First Day of School Sign, 14 x 11 in Double-Sided & Reusable Board for Kids | Reusable Back to School Supplies, Double Sided First and Last Day of School Board, Easy Clean Blank Writing Board for Pre-k
3K
▲ 650.0%vs. prior month
$19.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best First Day Of School Sign Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Melisheer is the best-performing first day of school sign brand in July 2026, moving 9,000 units across 3 ASINs for 25.0% of Top 10 volume. Timart follows with 7,000 units (19.4%), ahead of Veskaoty on 7,000 units (19.4%).
With 7 brands splitting the Top 10 and 63.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.52 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Melisheer
3 ASINs in Top 10
25.0%
Units
9K
Revenue
$63.7K
Avg. price
$6.52
B0C61VLZ3N
$6.99·★4.2·939 revsDouble-Sided First Day of School Board, 12 × 10 Inches Back to School Sign | Reusable, Easy to Clean, Blank Board to Write, Color Painting Last Day of School Board First Day of School Kindergarten Pre-K
Units sold4KB0F1G71Y73
$6.99·★4.2·548 revsFirst Day of School Sign, 14 x 11 in Double-Sided & Reusable Board for Kids | Reusable Back to School Supplies, Double Sided First and Last Day of School Board, Easy Clean Blank Writing Board for Pre-k
Units sold3KB0F1G7DKYG
$5.59·★4.3·312 revsFirst & Last Day of School Board, Double Sided Reusable Photo Sharing Prop | 14 x 11 IN First Day of School Chalkboard, Reusable School Signs, Blank Writing Board for Learning Memories
Units sold2K
Timart
1 ASIN in Top 10
19.4%
Units
7K
Revenue
$54.7K
Avg. price
$7.99
B0BZYL1FKS
$7.99·★4.3·4.9K revsTimart Fine Tip Chalk Markers, Liquid Chalk Pens-8 Pack, 1mm Point | Dry & Wet Erase Chalkboard Markers, Non-Toxic Chalk Marker for First Day of School Sign, Blackboard, Glass, Cars
Units sold7K
Veskaoty
1 ASIN in Top 10
19.4%
Units
7K
Revenue
$69.9K
Avg. price
$9.99
B0BVQJDYLC
$9.99·★4.7·2.3K revsVeskaoty Felt Letter Board with 294 Letters, 10 x 10 Inch, Black & Wood | Changeable Message Board, Wooden Frame, Wall Mount, Numbers, Symbols, Baby Pregnancy Announcement Sign, Classroom Decor
Units sold7K
Trending First Day Of School Sign Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B083CNMVSD booked 2K units at $15.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B083CNMVSD
First Day Last Day of School Chalkboard - Sign with Frame - 14" x 10" | For Use With Chalk
Price
$15.99
Rating
4.6
Reviews
1.3K
Latest month sales
B0F1G7DKYG
First & Last Day of School Board, Double Sided Reusable Photo Sharing Prop | 14 x 11 IN First Day of School Chalkboard, Reusable School Signs, Blank Writing Board for Learning Memories
Price
$5.59
Rating
4.3
Reviews
312
Latest month sales
B0FCRXLKP6
Shzbtdo Pre-Strung First Day of School Banner, Back to School Decorations | Glitter First Day of Kindergarten Decorations, Happy 1st Day School Home Decor for PreK Preschool Classroom Garland
Unlock to view ASIN details and product titles
Price
$8.89
Rating
4.4
Reviews
106
Latest month sales
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