Small Toiletry Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Toiletry Bag sales on Amazon US totaled 176,800 units in July 2026 (▼ 8.5% vs. the prior month), generating an estimated $2,251,452 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.6% of unit volume and 48.5% of revenue, while a typical listing is priced at $12.40. The keyword itself pulled 23,865 Amazon queries over the same period (▲ 23.8% MoM).
Zooming out to the 12-month window ending July 2026, the small toiletry bag Top 50 moved 1,799,800 units and $24,962,421 in cumulative sales — an average of 149,983 units and $2,080,202 per month. Monthly throughput topped out at 228,200 units in December 2025 and dipped to 90,200 in May 2026, leaving the latest reading 23.5% higher than August 2025.
Small Toiletry Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
176.8K
▼ 8.5% MoM
Monthly Revenue 2026/07
$2.3M
▼ 18.0% MoM
Top 10 Market Share 2026/07
48.6%
Small Toiletry Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small toiletry bag listing on Amazon US in July 2026 is ASIN B09MQWWP87 (Brand: Taygeer), which sold 10,000 units at $17.97 apiece — equal to 5.7% of every unit tracked in this report.
The Top 10 ASINs account for 86,000 units and $1,092,840 in July 2026 — 48.6% of unit volume and 48.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Toiletry Bag' on Amazon
July 2026
Is 48.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09MQWWP87
Taygeer Travel Backpack for Women, TSA Carry On Backpack Flight Approved
10K
▲ 0.0%vs. prior month
$199.1K
latest month
12-month trend
B0BFR2C7Y1
BAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag
10K
▲ 0.0%vs. prior month
$82.9K
latest month
12-month trend
B0CLW9YG17
15-Piece Women’s Travel Toiletry Kit – With Premium Brand-Name Toiletries | TSA Approved Travel Essentials with Shampoo, Conditioner, Body Wash, Deodorant & Oral Care in Clear Bag
10K
▲ 0.0%vs. prior month
$132.2K
latest month
12-month trend
B0CMLFBTHK
HOTOR Hanging Travel Toiletry Bag Women Men Essentials Black | Big Compartment, Waterproof Travel Accessories, Makeup Organizer Cosmetic Bag for Cruise, Gift, Road Trip, Vacation, Medium
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B0CXCRZC7W
NISHEL Travel Toiletry Bag for women, Portable Hanging makeup Organizer | for Travel-Sized Shampoo, Conditioner, Brushes Set, makeup Accessories, Medium Size, Pink
10K
▲ 0.0%vs. prior month
$134.5K
latest month
12-month trend
B084GS82RV
BAGSMART Toiletry Bag for Men, Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories, Door Room Essentials, Black-medium
9K
▲ 0.0%vs. prior month
$149.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Small Toiletry Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BAGSMART is the best-performing small toiletry bag brand in July 2026, moving 31,000 units across 4 ASINs for 36.0% of Top 10 volume. Taygeer follows with 10,000 units (11.6%), ahead of TREKTOTE on 10,000 units (11.6%).
Volume is spread across 7 brands, with the top three holding 59.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $17.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BAGSMART
4 ASINs in Top 10
36.0%
Units
31K
Revenue
$377.3K
Avg. price
$12.44
B0BFR2C7Y1
$7.59·★4.6·3.3K revsBAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag
Units sold10KB084GS82RV
$15.19·★4.7·20.3K revsBAGSMART Toiletry Bag for Men, Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories, Door Room Essentials, Black-medium
Units sold9KB0CC86TQV7
$9.99·★4.7·3.6K revsBAGSMART Makeup Bag Travel Toiletry Bag, Wide-open Zipper Pouch, Pink
Units sold6KB083XMC1D1
$16.99·★4.8·64.4K revsBAGSMART Large Toiletry Bag Travel Bag with Hanging Hook, Water-resistant Makeup Cosmetic Bag Travel Organizer for Accessories, Shampoo, Full Sized Container, Toiletries
Units sold6K
Taygeer
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$199.1K
Avg. price
$17.97
B09MQWWP87
$17.97·★4.7·29.8K revsTaygeer Travel Backpack for Women, TSA Carry On Backpack Flight Approved
Units sold10K
TREKTOTE
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$132.2K
Avg. price
$9.99
B0CLW9YG17
$9.99·★4.5·1.3K revs15-Piece Women’s Travel Toiletry Kit – With Premium Brand-Name Toiletries | TSA Approved Travel Essentials with Shampoo, Conditioner, Body Wash, Deodorant & Oral Care in Clear Bag
Units sold10K
Trending Small Toiletry Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C4NMJS1C booked 7K units at $9.99, with ▲ 16.7% MoM change. On the growth side, B0CZ6HL1Y1 leads positive momentum with ▲ 233.3% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C4NMJS1C
HBselect Quilted Makeup Bag, 3Pcs Cotton Large Travel Makeup Bags Organizer | Cute Floral Make up Bag Cosmetic Bag Toiletry Bag for Women Girls, Makeup Pouch for Skincare, Brushes & Travel Essentials
Price
$9.99
Rating
4.5
Reviews
1.9K
Latest month sales
B0CC86TQV7
BAGSMART Makeup Bag Travel Toiletry Bag, Wide-open Zipper Pouch, Pink
Price
$9.99
Rating
4.7
Reviews
3.6K
Latest month sales
B0CZ6HL1Y1
Makeup Bag Travel Cosmetic Bag for Women Girls, Zipper Make Up Pouch, Floral Flowers Toiletry Organizer Makeup, Portable Storage Cosmetic Travel Cloth Bag (Pink)
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.6
Reviews
633
Latest month sales
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