Small Toiletry Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Toiletry Bag sales on Amazon US totaled 205,800 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $2,610,542 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 50.2% of revenue, while a typical listing is priced at $12.65. The keyword itself pulled 23,865 Amazon queries over the same period (▲ 23.8% MoM).
Zooming out to the 12-month window ending July 2026, the small toiletry bag Top 50 moved 2,040,100 units and $27,801,333 in cumulative sales — an average of 170,008 units and $2,316,778 per month. Monthly throughput topped out at 246,300 units in December 2025 and dipped to 102,600 in May 2026, leaving the latest reading 25.3% higher than August 2025.
Small Toiletry Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
205.8K
▼ 8.2% MoM
Monthly Revenue 2026/07
$2.6M
▼ 16.9% MoM
Top 10 Market Share 2026/07
50.5%
Small Toiletry Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small toiletry bag listing on Amazon US in July 2026 is ASIN B0BZWMJM2F (Brand: Tocelffe), which sold 20,000 units at $8.99 apiece — equal to 9.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 104,000 units and $1,309,780 in July 2026 — 50.5% of unit volume and 50.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Toiletry Bag' on Amazon
July 2026
Is 50.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BZWMJM2F
18pack Travel Bottles for Toiletries,TSA Approved Silicone Travel Containers for Toiletries,Leak Proof Refillable Liqus Shampoo And Conditioner travel Essentials toiletry Bottles
20K
▲ 0.0%vs. prior month
$197.8K
latest month
12-month trend
B09MQWWP87
Taygeer Travel Backpack for Women, TSA Carry On Backpack Flight Approved
10K
▲ 0.0%vs. prior month
$199.1K
latest month
12-month trend
B0BFR2C7Y1
BAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag
10K
▲ 0.0%vs. prior month
$82.9K
latest month
12-month trend
B0CLW9YG17
15-Piece Women’s Travel Toiletry Kit – With Premium Brand-Name Toiletries | TSA Approved Travel Essentials with Shampoo, Conditioner, Body Wash, Deodorant & Oral Care in Clear Bag
10K
▲ 0.0%vs. prior month
$132.2K
latest month
12-month trend
B0CMLFBTHK
HOTOR Hanging Travel Toiletry Bag Women Men Essentials Black
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B0DG9W71PS
4 pcs Clear Zipper Pouches,Hard Shell Zipper Case | Toiletry Bag for Travel, CLear Diaper Bag, Toiletry Pouch, Travel Organizer, Cosmetic Bag,Toy Storage Bins (M+3S)
10K
▲ 0.0%vs. prior month
$164.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Small Toiletry Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tocelffe is the best-performing small toiletry bag brand in July 2026, moving 20,000 units across 1 ASIN for 19.2% of Top 10 volume. BAGSMART follows with 19,000 units (18.3%), ahead of Taygeer on 10,000 units (9.6%).
Volume is spread across 9 brands, with the top three holding 47.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $17.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tocelffe
1 ASIN in Top 10
19.2%
Units
20K
Revenue
$197.8K
Avg. price
$8.99
B0BZWMJM2F
$8.99·★4.5·12.4K revs18pack Travel Bottles for Toiletries,TSA Approved Silicone Travel Containers for Toiletries,Leak Proof Refillable Liqus Shampoo And Conditioner travel Essentials toiletry Bottles
Units sold20K
BAGSMART
2 ASINs in Top 10
18.3%
Units
19K
Revenue
$232K
Avg. price
$12.29
B0BFR2C7Y1
$7.59·★4.6·3.3K revsBAGSMART Clear Toiletry Bag 2-Pack TSA Approved Water-Repellent, Black | Carry on Travel Accessories Bag, Airport Airline Quart Size Bags for Women Men, Makeup Cosmetic Bag
Units sold10KB084GS82RV
$16.99·★4.7·20.4K revsBAGSMART Toiletry Bag for Men, Travel Toiletry Organizer Dopp Kit Water-resistant Shaving Bag for Toiletries Accessories, Door Room Essentials, Black-medium
Units sold9K
Taygeer
1 ASIN in Top 10
9.6%
Units
10K
Revenue
$199.1K
Avg. price
$17.97
B09MQWWP87
$17.97·★4.7·30K revsTaygeer Travel Backpack for Women, TSA Carry On Backpack Flight Approved
Units sold10K
Trending Small Toiletry Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C4NMJS1C booked 7K units at $9.99, with ▲ 16.7% MoM change. On the growth side, B0CZ6HL1Y1 leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B09C5XB3FF close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C4NMJS1C
HBselect Quilted Makeup Bag, 3Pcs Cotton Large Travel Makeup Bags Organizer | Cute Floral Make up Bag Cosmetic Bag Toiletry Bag for Women Girls, Makeup Pouch for Skincare, Brushes & Travel Essentials
Price
$9.99
Rating
4.5
Reviews
1.9K
Latest month sales
B0CZ6HL1Y1
Makeup Bag Travel Cosmetic Bag for Women Girls, Zipper Make Up Pouch, Floral Flowers Toiletry Organizer Makeup, Portable Storage Cosmetic Travel Cloth Bag (Pink)
Price
$8.99
Rating
4.6
Reviews
638
Latest month sales
B09C5XB3FF
ZEEMO Travel Toiletry Bag for Men, Full Open Dopp Kit with Dual Compartment | Double-sided storage and water-resistant fabric for Shower and Hygiene Accessories,Bathroom Essentials,Cosmetics,Black,Medium
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.7
Reviews
2.8K
Latest month sales
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