Small Notebook Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Notebook sales on Amazon US totaled 409,500 units in July 2026 (▲ 105.3% vs. the prior month), generating an estimated $2,829,915 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.8% of unit volume and 42.7% of revenue, while a typical listing is priced at $7.94. The keyword itself pulled 72,960 Amazon queries over the same period (▲ 33.0% MoM).
Zooming out to the 12-month window ending July 2026, the small notebook Top 50 moved 3,076,650 units and $24,098,354 in cumulative sales — an average of 256,388 units and $2,008,196 per month. Monthly throughput topped out at 996,000 units in August 2025 and dipped to 88,300 in May 2026, leaving the latest reading 58.9% lower than August 2025.
Small Notebook Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
409.5K
▲ 105.3% MoM
Monthly Revenue 2026/07
$2.8M
▲ 90.9% MoM
Top 10 Market Share 2026/07
48.8%
Small Notebook Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small notebook listing on Amazon US in July 2026 is ASIN B00006IDM7 (Brand: Mead), which sold 50,000 units at $1.99 apiece — equal to 12.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,207,900 in July 2026 — 48.8% of unit volume and 42.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Notebook' on Amazon
July 2026
Is 48.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00006IDM7
Mead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble (09910)
50K
▲ 733.3%vs. prior month
$99.5K
latest month
12-month trend
B00D3OR58A
Oxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
20K
▲ 0.0%vs. prior month
$177.2K
latest month
12-month trend
B00005C55O
Mead Loose Leaf Paper, Wide Ruled Filler Notebook Paper, 8" x 10-1/2", 200 Sheets, Fits 3-Ring Binder (15200)
20K
▲ 400.0%vs. prior month
$89.6K
latest month
12-month trend
B004K6LHF2
Five Star Spiral Notebook + Study App, 1 Subject, College Ruled Paper, 8.5" x 11", 100 Sheets, Blue (Color May Vary) (72565)
20K
▲ 100.0%vs. prior month
$59.4K
latest month
12-month trend
B003O2RXUQ
Five Star Spiral Notebook + Study App, 5 Subject, College Ruled Paper, 8-1/2" x 11", 200 Sheets, Fights Ink Bleed, Water Resistant Cover, Black (72081)
20K
▲ 100.0%vs. prior month
$139.4K
latest month
12-month trend
B00P9U2EIM
Mead Spiral Notebook, 6 Pack, 1 Subject, Wide Ruled Paper, 7-1/2" x 10-1/2", 70 Sheets per Notebook, Colors Will Vary (930201-ECM25)
20K
▲ 185.7%vs. prior month
$167.2K
latest month
12-month trend
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Best Small Notebook Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mead is the best-performing small notebook brand in July 2026, moving 110,000 units across 5 ASINs for 55.0% of Top 10 volume. Five Star follows with 50,000 units (25.0%), ahead of Oxford on 20,000 units (10.0%).
With 4 brands splitting the Top 10 and 90.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.50 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mead
5 ASINs in Top 10
55.0%
Units
110K
Revenue
$498.5K
Avg. price
$5.54
B00006IDM7
$1.99·★4.8·15.5K revsMead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble (09910)
Units sold50KB00005C55O
$4.49·★4.8·10.4K revsMead Loose Leaf Paper, Wide Ruled Filler Notebook Paper, 8" x 10-1/2", 200 Sheets, Fits 3-Ring Binder (15200)
Units sold20KB00P9U2EIM
$9.49·★4.8·9.1K revsMead Spiral Notebook, 6 Pack, 1 Subject, Wide Ruled Paper, 7-1/2" x 10-1/2", 70 Sheets per Notebook, Colors Will Vary (930201-ECM25)
Units sold20KB071NRXVBP
$7.33·★4.8·15.5K revsMead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble, 3 Pack (38301)
Units sold10KB001F38YWM
$4.39·★4.8·14.9K revsMead Primary Composition Book, Primary Ruled Journal, Grades K-2, 7-1/2" x 9-3/4", 100 Sheets, Blue Marble (09902)
Units sold10K
Five Star
3 ASINs in Top 10
25.0%
Units
50K
Revenue
$327.2K
Avg. price
$5.50
B004K6LHF2
$2.97·★4.7·6.4K revsFive Star Spiral Notebook + Study App, 1 Subject, College Ruled Paper, 8.5" x 11", 100 Sheets, Blue (Color May Vary) (72565)
Units sold20KB003O2RXUQ
$6.97·★4.8·36.1K revsFive Star Spiral Notebook + Study App, 5 Subject, College Ruled Paper, 8-1/2" x 11", 200 Sheets, Fights Ink Bleed, Water Resistant Cover, Black (72081)
Units sold20KB0CWS28VK1
$6.55·★4.8·2.3K revsFive Star Spiral Notebook + Study App, 100 Sheets, 1 Subject, College Ruled Paper, Fights Ink Bleed, Water Resistant Cover, 820337-ECM, Purple, Pink, White & Green, 8-1/2" x 11", 4 Pack
Units sold10K
Oxford
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$177.2K
Avg. price
$8.99
B00D3OR58A
$8.99·★4.8·44.5K revsOxford Spiral Notebook 6 Pack, 1 Subject, College Ruled Paper, 8 x 10-1/2 Inch, Color Assortment Design May Vary (65007)
Units sold20K
Trending Small Notebook Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00006IDM7 booked 50K units at $1.99, with ▲ 733.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00006IDM7
Mead Composition Notebook, Wide Ruled Paper, 7.5" x 9.75", 100 Sheets, Black Marble (09910)
Price
$1.99
Rating
4.8
Reviews
15.5K
Latest month sales
B00005C55O
Mead Loose Leaf Paper, Wide Ruled Filler Notebook Paper, 8" x 10-1/2", 200 Sheets, Fits 3-Ring Binder (15200)
Price
$4.49
Rating
4.8
Reviews
10.4K
Latest month sales
B00P9U2EIM
Mead Spiral Notebook, 6 Pack, 1 Subject, Wide Ruled Paper, 7-1/2" x 10-1/2", 70 Sheets per Notebook, Colors Will Vary (930201-ECM25)
Unlock to view ASIN details and product titles
Price
$9.49
Rating
4.8
Reviews
9.1K
Latest month sales
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