Bathroom Mat Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Bathroom Mat Set sales on Amazon US totaled 110,000 units in July 2026 (▼ 22.0% vs. the prior month), generating an estimated $1,817,276 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.0% of unit volume and 57.9% of revenue, while a typical listing is priced at $22.25. The keyword itself pulled 27,353 Amazon queries over the same period (▲ 4.0% MoM).

Zooming out to the 12-month window ending July 2026, the bathroom mat set Top 50 moved 1,399,700 units and $21,555,277 in cumulative sales — an average of 116,642 units and $1,796,273 per month. Monthly throughput topped out at 147,450 units in August 2025 and dipped to 57,650 in May 2026, leaving the latest reading 25.4% lower than August 2025.

1.4MTotal units sold · Last 12 months
$21.6MTotal revenue · Last 12 months
27.4K▲ 4.0% MoM
Monthly search volume
$22.25Avg. price · July 2026

Bathroom Mat Set Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales147.4K
Revenue$2.1M

2025/09

Sales124.8K
Revenue$1.8M

2025/10

Sales120.8K
Revenue$1.9M

2025/11

Sales145.2K
Revenue$2.1M

2025/12

Sales106.3K
Revenue$1.7M

2026/01

Sales134K
Revenue$2M

2026/02

Sales111.2K
Revenue$1.7M

2026/03

Sales96.9K
Revenue$1.7M

2026/04

Sales104.4K
Revenue$1.7M

2026/05

Sales57.6K
Revenue$955.1K

2026/06

Sales141K
Revenue$2.2M
110K

2026/07

Sales110K
Revenue$1.8M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

110K

▼ 22.0% MoM

Monthly Revenue 2026/07

$1.8M

▼ 16.2% MoM

Top 10 Market Share 2026/07

70.0%

See the Top 10 ASINs driving 70.0% of sales

Bathroom Mat Set Market Share & Sales Concentration on Amazon US — July 2026

The most-sold bathroom mat set listing on Amazon US in July 2026 is ASIN B0CFGYFCYL (Brand: OLANLY), which sold 30,000 units at $9.38 apiece — equal to 27.3% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 77,000 units and $1,052,530 in July 2026 — 70.0% of unit volume and 57.9% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Bathroom Mat Set' on Amazon

July 2026
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70.0% Volume Share 77K units sold
57.9% Revenue Share $1.1M estimated
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Top 5 Volume Share breakdown

B0CFGYFCYL 27.3%
B07FPQZG6V 9.1%
B0CBP8CL71 9.1%
B09Y116MJP 4.5%
B0DQ1ZTF6S 4.5%
Others 45.5%
#1
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

B0CFGYFCYL

OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

$9.38·★ 4.4·52.6K reviews
Monthly Sales

30K

▼ 25.0%

vs. prior month

Revenue

$282K

latest month

Monthly Trend

12-month trend

#2
GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials

B07FPQZG6V

GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials

$9.39·★ 4.3·85.4K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$109.8K

latest month

Monthly Trend

12-month trend

#3
OLANLY Bathroom Rugs Mat 30x20, Extra Soft Absorbent Microfiber Bath Rugs | Grey, Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories

B0CBP8CL71

OLANLY Bathroom Rugs Mat 30x20, Extra Soft Absorbent Microfiber Bath Rugs | Grey, Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories

$9.49·★ 4.4·73.6K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$91.8K

latest month

Monthly Trend

12-month trend

#4
H.VERSAILTEX Sage Bathroom Rugs, Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room, Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches)

B09Y116MJP

H.VERSAILTEX Sage Bathroom Rugs, Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room, Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches)

$24.99·★ 4.3·76.3K reviews
Monthly Sales

5K

▼ 16.7%

vs. prior month

Revenue

$124.9K

latest month

Monthly Trend

12-month trend

#5
TYUU Waffle Bath Mat, Boho Bathroom Rugs Non Slip Washable, 30x20 Khaki | Super Absorbent Quick Dry Bath Rug, Non-Slip Backing, Soft Waffle Boho Farmhouse Bathroom Mats, Tub, Shower & Home Decor

B0DQ1ZTF6S

TYUU Waffle Bath Mat, Boho Bathroom Rugs Non Slip Washable, 30x20 Khaki | Super Absorbent Quick Dry Bath Rug, Non-Slip Backing, Soft Waffle Boho Farmhouse Bathroom Mats, Tub, Shower & Home Decor

$15.98·★ 4.2·2.5K reviews
Monthly Sales

5K

▲ 0.0%

vs. prior month

Revenue

$72.8K

latest month

Monthly Trend

12-month trend

#6
Stone Bath Mat for Bathroom, Diatomaceous Earth Shower Mat Quick Dry, White | Fast Drying, Super Absorbent, Non-Slip, Easy Maintenance, Easy to Clean, Sustainable Material

B0DXKDRK27

Stone Bath Mat for Bathroom, Diatomaceous Earth Shower Mat Quick Dry, White | Fast Drying, Super Absorbent, Non-Slip, Easy Maintenance, Easy to Clean, Sustainable Material

$29.98·★ 4.3·4.5K reviews
Monthly Sales

5K

▲ 66.7%

vs. prior month

Revenue

$149.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Bathroom Mat Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

OLANLY is the best-performing bathroom mat set brand in July 2026, moving 40,000 units across 2 ASINs for 51.9% of Top 10 volume. GORILLA GRIP follows with 10,000 units (13.0%), ahead of H.VERSAILTEX on 5,000 units (6.5%).

With 9 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.39 to $24.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

51.9%
13.0%
28.6%
OLANLY
GORILLA GRIP
H.VERSAILTEX
Other brands
1

OLANLY

2 ASINs in Top 10

51.9%

Units

40K

Revenue

$373.8K

Avg. price

$9.44

  • OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

    B0CFGYFCYL

    $9.38·★4.4·52.6K revs

    OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

    Units sold30K
  • OLANLY Bathroom Rugs Mat 30x20, Extra Soft Absorbent Microfiber Bath Rugs | Grey, Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories

    B0CBP8CL71

    $9.49·★4.4·73.6K revs

    OLANLY Bathroom Rugs Mat 30x20, Extra Soft Absorbent Microfiber Bath Rugs | Grey, Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories

    Units sold10K
2

GORILLA GRIP

1 ASIN in Top 10

13.0%

Units

10K

Revenue

$109.8K

Avg. price

$9.39

  • GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials

    B07FPQZG6V

    $9.39·★4.3·85.4K revs

    GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials

    Units sold10K
3

H.VERSAILTEX

1 ASIN in Top 10

6.5%

Units

5K

Revenue

$124.9K

Avg. price

$24.99

  • H.VERSAILTEX Sage Bathroom Rugs, Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room, Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches)

    B09Y116MJP

    $24.99·★4.3·76.3K revs

    H.VERSAILTEX Sage Bathroom Rugs, Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room, Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches)

    Units sold5K

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