Sliquid Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sliquid sales on Amazon US totaled 100,800 units in July 2026 (▲ 29.1% vs. the prior month), generating an estimated $1,871,297 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.4% of unit volume and 78.5% of revenue, while a typical listing is priced at $17.90. The keyword itself pulled 17,907 Amazon queries over the same period (▲ 7.3% MoM).
Zooming out to the 12-month window ending July 2026, the sliquid Top 50 moved 834,800 units and $14,721,201 in cumulative sales — an average of 69,567 units and $1,226,767 per month. Monthly throughput topped out at 100,800 units in July 2026 and dipped to 47,400 in May 2026, leaving the latest reading 57.6% higher than August 2025.
Sliquid Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
100.8K
▲ 29.1% MoM
Monthly Revenue 2026/07
$1.9M
▲ 35.4% MoM
Top 10 Market Share 2026/07
77.4%
Sliquid Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sliquid listing on Amazon US in July 2026 is ASIN B00KDHSAAM (Brand: Uberlube), which sold 20,000 units at $33.99 apiece — equal to 19.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $1,468,640 in July 2026 — 77.4% of unit volume and 78.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sliquid' on Amazon
July 2026
Is 77.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00KDHSAAM
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
20K
▲ 100.0%vs. prior month
$679.8K
latest month
12-month trend
B09MR5DKVT
LUBELIFE Water Based Lube – Toy-Safe Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, 8 Fl Oz
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B078J6ZV73
Woo More Play Coconut Love Oil (3.3 fl oz) Natural Organic Coconut Oil Lube | Smooth & Long-Lasting - FDA Cleared Edible Lube - Foreplay & Massage Oil - Vanilla Cupcakes Scent - Travel Size - Made in USA
9K
▲ 12.5%vs. prior month
$243K
latest month
12-month trend
B07ZS7ZXWW
FAV Water Based Luxury Personal Lubricant, Natural Feeling Lube for Women Men and Couples, Toy Friendly, Condom Safe, 8.25 Fl Oz
9K
▲ 80.0%vs. prior month
$65.5K
latest month
12-month trend
B00B29U98Q
Astroglide Ultra Gentle Gel Lube, Hypoallergenic, 3 Fl Oz, Travel Size | Water-based ultra gentle hypoallergenic gel without glycerin or parabens. Thicker formula safe for toys and latex condoms.
9K
▲ 28.6%vs. prior month
$37.9K
latest month
12-month trend
B006JR1N72
Passion Natural Water-Based Personal Lubricant, for Men & Women - 34 Fl Oz
5K
▲ 66.7%vs. prior month
$114.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sliquid Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Uberlube is the best-performing sliquid brand in July 2026, moving 20,000 units across 1 ASIN for 25.6% of Top 10 volume. LubeLife follows with 10,000 units (12.8%), ahead of Woo More Play on 9,000 units (11.5%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.99 to $33.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Uberlube
1 ASIN in Top 10
25.6%
Units
20K
Revenue
$679.8K
Avg. price
$33.99
B00KDHSAAM
$33.99·★4.6·42.6K revsUberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
Units sold20K
LubeLife
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$99.9K
Avg. price
$11.99
B09MR5DKVT
$11.99·★4.5·10.1K revsLUBELIFE Water Based Lube – Toy-Safe Personal Lubricant for Men, Women & Couples, Travel Size, Non-Staining, Easy Clean-Up, 8 Fl Oz
Units sold10K
Woo More Play
1 ASIN in Top 10
11.5%
Units
9K
Revenue
$243K
Avg. price
$27.00
B078J6ZV73
$27.00·★4.5·1.6K revsWoo More Play Coconut Love Oil (3.3 fl oz) Natural Organic Coconut Oil Lube | Smooth & Long-Lasting - FDA Cleared Edible Lube - Foreplay & Massage Oil - Vanilla Cupcakes Scent - Travel Size - Made in USA
Units sold9K
Trending Sliquid Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00KDHSAAM leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B002R5BCMQ close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00KDHSAAM
Uberlube Premium Silicone Lube - Unscented and Ultra Smooth (112 ml) | Long Lasting Lube, Vitamin E, Waterproof, Personal Lubricant for Privacy & Toys, Vaginal & Anal Use, OBGYN Recommended
Price
$33.99
Rating
4.6
Reviews
42.6K
Latest month sales
B002R5BCMQ
Sliquid Sassy Natural Lubricating Gel, Booty Formula, 4.2-Ounce Bottle (Packaging May Vary)
Price
$11.86
Rating
4.0
Reviews
206
Latest month sales
B004ND8Y44
Sliquid Swirl Natural Water Based Lubricant, Strawberry Pomegranate, 4.2 Ounce
Unlock to view ASIN details and product titles
Price
$11.90
Rating
4.2
Reviews
1.4K
Latest month sales
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