Slime For Kids Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Slime For Kids sales on Amazon US totaled 156,400 units in July 2026 (▲ 11.7% vs. the prior month), generating an estimated $2,048,112 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.8% of unit volume and 59.4% of revenue, while a typical listing is priced at $15.77. The keyword itself pulled 9,835 Amazon queries over the same period (▼ 36.6% MoM).
Zooming out to the 12-month window ending July 2026, the slime for kids Top 50 moved 1,977,200 units and $27,268,529 in cumulative sales — an average of 164,767 units and $2,272,377 per month. Monthly throughput topped out at 384,900 units in December 2025 and dipped to 74,000 in May 2026, leaving the latest reading 14.4% lower than August 2025.
Slime For Kids Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
156.4K
▲ 11.7% MoM
Monthly Revenue 2026/07
$2M
▲ 5.3% MoM
Top 10 Market Share 2026/07
67.8%
Slime For Kids Market Share & Sales Concentration on Amazon US — July 2026
The most-sold slime for kids listing on Amazon US in July 2026 is ASIN B00JM5GW10 (Brand: Play-Doh), which sold 50,000 units at $4.29 apiece — equal to 32.0% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $1,216,080 in July 2026 — 67.8% of unit volume and 59.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Slime For Kids' on Amazon
July 2026
Is 67.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
50K
▲ 66.7%vs. prior month
$399.5K
latest month
12-month trend
B072J37ZZD
Elmer's Liquid School Glue, Slime & Craft, Safe and Non-Toxic, Washable, White, 4 Ounces Each, 12 Count - For Classroom, Home, Office, Teacher Supplies, #1 Teacher Brand
10K
▲ 11.1%vs. prior month
$124.2K
latest month
12-month trend
B07Y5KMYQB
Amazon Basics Slime Activator Solution 1 QT (946ml), Easy to Use, Washable, Clear, Stretchy, Mess-Free
10K
▲ 0.0%vs. prior month
$102.1K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B076JVC67K
Elmer's Magical Liquid, Slime Activator Solution, Updated Formula for Double Slime Output, Safe, Washable, 8.75 fl oz - Kids Activity, Arts & Crafts, #1 Teacher Brand
6K
▲ 20.0%vs. prior month
$37.6K
latest month
12-month trend
B0DBNSG2XN
Elmer's Color Rush Slime Kit, Includes Liquid Glue, Activator, Makes Color Changing, Glow in The Dark, Butter Slime and More, 10 Piece Kit - Perfect for Birthday Parties, Gift Idea, Kids Activity
5K
▲ 0.0%vs. prior month
$141.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Slime For Kids Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Play-Doh is the best-performing slime for kids brand in July 2026, moving 50,000 units across 1 ASIN for 47.2% of Top 10 volume. Elmer's follows with 25,000 units (23.6%), ahead of Amazon Basics on 10,000 units (9.4%).
With 7 brands splitting the Top 10 and 80.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.29 to $15.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Play-Doh
1 ASIN in Top 10
47.2%
Units
50K
Revenue
$399.5K
Avg. price
$4.29
B00JM5GW10
$4.29·★4.7·69.1K revsPlay Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Units sold50K
Elmer's
4 ASINs in Top 10
23.6%
Units
25K
Revenue
$375.5K
Avg. price
$15.29
B072J37ZZD
$6.29·★4.8·12.7K revsElmer's Liquid School Glue, Slime & Craft, Safe and Non-Toxic, Washable, White, 4 Ounces Each, 12 Count - For Classroom, Home, Office, Teacher Supplies, #1 Teacher Brand
Units sold10KB076JVC67K
$6.27·★4.7·10.4K revsElmer's Magical Liquid, Slime Activator Solution, Updated Formula for Double Slime Output, Safe, Washable, 8.75 fl oz - Kids Activity, Arts & Crafts, #1 Teacher Brand
Units sold6KB0DBNSG2XN
$30.25·★4.6·9.9K revsElmer's Color Rush Slime Kit, Includes Liquid Glue, Activator, Makes Color Changing, Glow in The Dark, Butter Slime and More, 10 Piece Kit - Perfect for Birthday Parties, Gift Idea, Kids Activity
Units sold5KB07KYHSN8N
$18.34·★4.7·10.4K revsElmer's Magical Liquid, Slime Activator Solution, Safe and Washable, 1 Quart - Updated Formula for Double the Slime Output
Units sold4K
Amazon Basics
1 ASIN in Top 10
9.4%
Units
10K
Revenue
$102.1K
Avg. price
$9.86
B07Y5KMYQB
$9.86·★4.5·4.3K revsAmazon Basics Slime Activator Solution 1 QT (946ml), Easy to Use, Washable, Clear, Stretchy, Mess-Free
Units sold10K
Trending Slime For Kids Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09VMG9K6Z booked 3K units at $35.48, with ▲ 50.0% MoM change. On the growth side, B00JM5GW10 leads positive momentum with ▲ 66.7% MoM growth on 50K units, with B07X3Q51G7 close behind at ▲ 25.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09VMG9K6Z
Doctor Squish Squishy Maker Station | DIY Make Your Squishies Kit | All Inclusive with Sparkles & Slime Powder | Ages 8 & Up
Price
$35.48
Rating
3.8
Reviews
2.5K
Latest month sales
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Price
$4.29
Rating
4.7
Reviews
69.1K
Latest month sales
B07X3Q51G7
Elmer's Celebration Slime Kit, Complete Slime Supplies, Includes Assorted Magical Liquid Slime Activators and Liquid Glues, 10 Count - Kids Activity, Creative Fun, Arts & Crafts
Unlock to view ASIN details and product titles
Price
$22.97
Rating
4.6
Reviews
9.9K
Latest month sales
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