Sleepy Tie Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sleepy Tie sales on Amazon US totaled 67,550 units in July 2026 (▲ 7.3% vs. the prior month), generating an estimated $748,693 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.1% of unit volume and 61.8% of revenue, while a typical listing is priced at $11.83. The keyword itself pulled 51,122 Amazon queries over the same period (▲ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the sleepy tie Top 50 moved 798,500 units and $8,841,240 in cumulative sales — an average of 66,542 units and $736,770 per month. Monthly throughput topped out at 122,900 units in December 2025 and dipped to 42,050 in May 2026, leaving the latest reading 35.9% higher than August 2025.
Sleepy Tie Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
67.5K
▲ 7.3% MoM
Monthly Revenue 2026/07
$748.7K
▲ 4.4% MoM
Top 10 Market Share 2026/07
65.1%
Sleepy Tie Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sleepy tie listing on Amazon US in July 2026 is ASIN B09S4PVZ81 (Brand: Kitsch), which sold 10,000 units at $13.14 apiece — equal to 14.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 44,000 units and $463,060 in July 2026 — 65.1% of unit volume and 61.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sleepy Tie' on Amazon
July 2026
Is 65.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09S4PVZ81
Kitsch Satin Heatless Curls Overnight Set - Sunset Tie Dye | No Heat Damage Overnight Curls | Comfortable Frizz Free Hair Curlers To Sleep In with 34" Hair Waver & 2 Satin Scrunchies
10K
▲ 0.0%vs. prior month
$138.5K
latest month
12-month trend
B0F6ST3SRG
Yanibest 8 Pcs Satin Scrunchies - Silk Feeling Scrunchies Ponytail Holders | No Damage Frizz Free Soft Satin Hair Ties, Hair Accessories for Women Work Home Sleep Workouts
5K
▲ 0.0%vs. prior month
$45.5K
latest month
12-month trend
B0DL53MTBT
120pc Hair Ties No Damage Snag Free for Thick Hair | soft,ouchless,seamless,thick,strong hold,no-slip grip,elastics ponytail holders for women(Classic 5 Colors)
5K
▲ 25.0%vs. prior month
$29.9K
latest month
12-month trend
B0DZZMGKMH
Kitsch XL Satin Bonnet for Sleeping - Cherry Print | Softer Than Silk Bonnet For Sleeping Women - Secure Fit, Adjustable & Prevents Breakage Hair Bonnet For Sleeping
5K
▲ 25.0%vs. prior month
$80.1K
latest month
12-month trend
B0BV3F2G43
Kitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Neutral 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
4K
▲ 33.3%vs. prior month
$28.4K
latest month
12-month trend
B0BHQYS16C
ADRIONE Satin Scrunchies for Women & Girls - 60 Pack Silk Scrunchies for Curly Hair
3K
▼ 40.0%vs. prior month
$30K
latest month
12-month trend
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Best Sleepy Tie Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing sleepy tie brand in July 2026, moving 28,000 units across 6 ASINs for 63.6% of Top 10 volume. YANIBEST follows with 8,000 units (18.2%), ahead of Wraphit on 5,000 units (11.4%).
With 4 brands splitting the Top 10 and 93.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.97 to $11.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
6 ASINs in Top 10
63.6%
Units
28K
Revenue
$319.6K
Avg. price
$10.88
B09S4PVZ81
$13.14·★4.2·30.7K revsKitsch Satin Heatless Curls Overnight Set - Sunset Tie Dye | No Heat Damage Overnight Curls | Comfortable Frizz Free Hair Curlers To Sleep In with 34" Hair Waver & 2 Satin Scrunchies
Units sold10KB0DZZMGKMH
$17.99·★4.4·2.3K revsKitsch XL Satin Bonnet for Sleeping - Cherry Print | Softer Than Silk Bonnet For Sleeping Women - Secure Fit, Adjustable & Prevents Breakage Hair Bonnet For Sleeping
Units sold5KB0BV3F2G43
$7.99·★4.6·9K revsKitsch Elastic Hair Ties No Damage | Stretchable Hair Bands - Neutral 12pcs | Strong All-Day Hold Hair, Rubber Bands For Hair, Ponytail Holders | Hair Accessories for Everyday Use
Units sold4KB09G3H12TC
$10.99·★4.6·53.4K revsKitsch Pillow Satin Scrunchies for Women -Blush/Charcoal, 2pcs | Wake Up Frizz-Free, No Crease Large Hair Ties, Softer Than Silk Scrunchies, Stylish Hair Accessories For All Hair Types
Units sold3KB07BYWSV7L
$7.19·★4.5·87K revsKitsch Spiral Hair Ties for Women - Durable Hair Accessories - Black, 8 Pcs | Coiled Plastic Ponytail Holders for Thick and Thin Hair | Creaseless and Dent-Free Hair Ties No Damage | Phone Cord Style
Units sold3KB0G73FN44L
$7.99·★3.2·113 revsKitsch Volumizing Hair Clips For Styling for Women - 2pc Terracotta | Hair Rollers for Women & Volumed Curls, Volumizing Hair Clips, Hair Curlers for Effortless and Frizz-Free Curls That Last
Units sold3K
YANIBEST
2 ASINs in Top 10
18.2%
Units
8K
Revenue
$83.6K
Avg. price
$11.49
B0F6ST3SRG
$7.99·★4.8·686 revsYanibest 8 Pcs Satin Scrunchies - Silk Feeling Scrunchies Ponytail Holders | No Damage Frizz Free Soft Satin Hair Ties, Hair Accessories for Women Work Home Sleep Workouts
Units sold5KB0D8STFW2T
$14.99·★4.2·2K revsYANIBEST Heatless Hair Curler, No Heat Hair Curlers to Sleep in | Super Soft Ribbon Wrap for Long Hair, Overnight Heatless Curling Set with Scrunchies and Clip for All Hair Types
Units sold3K
Wraphit
1 ASIN in Top 10
11.4%
Units
5K
Revenue
$29.9K
Avg. price
$5.97
B0DL53MTBT
$5.97·★4.7·1.2K revs120pc Hair Ties No Damage Snag Free for Thick Hair | soft,ouchless,seamless,thick,strong hold,no-slip grip,elastics ponytail holders for women(Classic 5 Colors)
Units sold5K
Trending Sleepy Tie Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G73FN44L booked 3K units at $7.99, with ▲ 1400.0% MoM change. On the growth side, B0FWJCXQLR leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0G72JP4DF close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G73FN44L
Kitsch Volumizing Hair Clips For Styling for Women - 2pc Terracotta | Hair Rollers for Women & Volumed Curls, Volumizing Hair Clips, Hair Curlers for Effortless and Frizz-Free Curls That Last
Price
$7.99
Rating
3.2
Reviews
113
Latest month sales
B0FWJCXQLR
New Hair Curlers to Sleep in - Soft Suede Heatless Hair Curler, Heatless Curlers for Sleeping without Heat (Black)
Price
$17.99
Rating
3.1
Reviews
23
Latest month sales
B0G72JP4DF
Kitsch Set & Flow Active Heatless Curling Headband For Women - Brown, 1pc | Soft, Breathable Cotton Head Bands For Women's Hair – Stretchy Fit, Achieves Curls Overnight – Gym-To-Glam In Minutes
Unlock to view ASIN details and product titles
Price
$23.99
Rating
3.5
Reviews
301
Latest month sales
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