Sleepy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sleepy sales on Amazon US totaled 103,900 units in July 2026 (▼ 30.2% vs. the prior month), generating an estimated $2,002,201 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 93.4% of unit volume and 92.1% of revenue, while a typical listing is priced at $17.47. The keyword itself pulled 16,307 Amazon queries over the same period (▲ 8.1% MoM).
Zooming out to the 12-month window ending July 2026, the sleepy Top 50 moved 1,315,400 units and $24,002,236 in cumulative sales — an average of 109,617 units and $2,000,186 per month. Monthly throughput topped out at 148,950 units in June 2026 and dipped to 76,900 in May 2026, leaving the latest reading 15.4% higher than August 2025.
Sleepy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
103.9K
▼ 30.2% MoM
Monthly Revenue 2026/07
$2M
▼ 37.9% MoM
Top 10 Market Share 2026/07
93.4%
Sleepy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sleepy listing on Amazon US in July 2026 is ASIN B0BL79D45P (Brand: Lemme), which sold 30,000 units at $29.97 apiece — equal to 28.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 97,000 units and $1,843,130 in July 2026 — 93.4% of unit volume and 92.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sleepy' on Amazon
July 2026
Is 93.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BL79D45P
Lemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
30K
▼ 50.0%vs. prior month
$854.4K
latest month
12-month trend
B000QSFW2C
Celestial Seasonings Sleepytime Extra Herbal Tea, 20 Tea Bags Box
10K
▲ 0.0%vs. prior month
$49.6K
latest month
12-month trend
B0145QI7O0
OLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 50 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
10K
▲ 0.0%vs. prior month
$118.8K
latest month
12-month trend
B07H8NZZJB
OLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 70 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
10K
▼ 50.0%vs. prior month
$162.6K
latest month
12-month trend
B0CB79FWKZ
OLLY Maximum Strength Sleep Support Supplement, 10 mg Melatonin - 70 Count | Sleep Support, 10 mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, Vegan, No Synthetic Colors or Flavors
10K
▲ 0.0%vs. prior month
$165.8K
latest month
12-month trend
B0CRMWK9PH
OLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 90 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
10K
▲ 0.0%vs. prior month
$190.1K
latest month
12-month trend
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Best Sleepy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLLY is the best-performing sleepy brand in July 2026, moving 47,000 units across 5 ASINs for 48.5% of Top 10 volume. Lemme follows with 30,000 units (30.9%), ahead of Celestial Seasonings on 17,000 units (17.5%).
With 4 brands splitting the Top 10 and 96.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.26 to $29.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLLY
5 ASINs in Top 10
48.5%
Units
47K
Revenue
$733.1K
Avg. price
$15.52
B0145QI7O0
$12.88·★4.5·27.8K revsOLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 50 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold10KB07H8NZZJB
$16.99·★4.5·27.8K revsOLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 70 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold10KB0CB79FWKZ
$16.88·★4.5·3.3K revsOLLY Maximum Strength Sleep Support Supplement, 10 mg Melatonin - 70 Count | Sleep Support, 10 mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, Vegan, No Synthetic Colors or Flavors
Units sold10KB0CRMWK9PH
$19.12·★4.5·27.8K revsOLLY Sleep Support Gummy Supplement,* 3 mg Melatonin, L-Theanine - 90 Count | Sleep Support, 3mg Melatonin, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors, No Synthetic Flavors
Units sold10KB07RN1Z2RL
$11.72·★4.5·5.3K revsOLLY Extra Strength Sleep, Occasional Sleep Support Supplement - 50 Count | Sleep Support, 5 mg Melatonin per 2 gummies, L-Theanine & Botanical Extracts, Gluten Free, No Synthetic Colors or Flavors
Units sold7K
Lemme
1 ASIN in Top 10
30.9%
Units
30K
Revenue
$854.4K
Avg. price
$29.97
B0BL79D45P
$29.97·★4.2·4.2K revsLemme Sleep Gummies with 5mg Melatonin, 30-Day Supply | 5 mg Melatonin, Elderberry, Magnesium, L-Theanine, Chamomile, Lavender, Drug-Free Sleep Aid, Gluten & Gelatin Free, Non GMO
Units sold30K
Celestial Seasonings
3 ASINs in Top 10
17.5%
Units
17K
Revenue
$107.1K
Avg. price
$12.26
B000QSFW2C
$4.96·★4.7·13K revsCelestial Seasonings Sleepytime Extra Herbal Tea, 20 Tea Bags Box
Units sold10KB0C2SN332S
$4.96·★4.7·3.2K revsCelestial Seasonings Sleepytime Tea Plus Melatonin, Caffeine Free, Celestial Seasonings Herbal Tea, 18 Bag Box
Units sold6KB000E65OQA
$26.85·★4.7·13K revsCelestial Seasonings Sleepytime Extra Herbal Tea, Promotes Relaxation, 20 Count (Pack of 6)
Units sold1K
Trending Sleepy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BFX2M9PW leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0GSRGXLQC close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BFX2M9PW
Sleepy Easy Clean XL Multi Surface Cleaning Wipes (300 Count) – Natural Vinegar & Baking Soda Formula – Jumbo 8"x8" All Purpose Wet Wipes for Kitchen, Bathroom, Glass & Electronics – No Streak
Price
$28.90
Rating
4.4
Reviews
1.4K
Latest month sales
B0GSRGXLQC
Sleepy Easy Clean XL Heavy Duty Cleaning Wipes (100 Count) – Chlorine-Free Bleach & Vinegar Formula – Large 8"x8" Multi Surface Scrubbing Wipes for Bathroom, Grout, Tile, Glass, Carpet Spots & Stain
Price
$12.99
Rating
4.4
Reviews
1.4K
Latest month sales
B0CHZ6N64C
Sleepy Easy Clean XL Multi Surface Cleaning Wipes (100 Count) – Natural Vinegar & Baking Soda Formula – Jumbo 8"x8" All Purpose Wet Wipes for Kitchen, Bathroom, Glass & Electronics – No Streak
Unlock to view ASIN details and product titles
Price
$12.90
Rating
4.4
Reviews
1.4K
Latest month sales
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