Sleep Masks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sleep Masks sales on Amazon US totaled 310,700 units in July 2026 (▼ 24.9% vs. the prior month), generating an estimated $4,492,943 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.7% of unit volume and 52.3% of revenue, while a typical listing is priced at $15.62. The keyword itself pulled 16,541 Amazon queries over the same period (▼ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the sleep masks Top 50 moved 3,519,900 units and $51,982,033 in cumulative sales — an average of 293,325 units and $4,331,836 per month. Monthly throughput topped out at 457,600 units in December 2025 and dipped to 172,200 in May 2026, leaving the latest reading 23.4% higher than August 2025.
Sleep Masks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
310.7K
▼ 24.9% MoM
Monthly Revenue 2026/07
$4.5M
▼ 31.7% MoM
Top 10 Market Share 2026/07
53.7%
Sleep Masks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sleep masks listing on Amazon US in July 2026 is ASIN B07KC5DWCC (Brand: MZOO), which sold 50,000 units at $13.99 apiece — equal to 16.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 167,000 units and $2,350,060 in July 2026 — 53.7% of unit volume and 52.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sleep Masks' on Amazon
July 2026
Is 53.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07KC5DWCC
MZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
50K
▼ 16.7%vs. prior month
$761K
latest month
12-month trend
B09CZ68WV3
MyHalos® Sleep Mask for Men and Women, 3D Blackout Eye Masks for Sleep | Sleeping Mask, Blindfold, Zero Pressure, Breathable, Side Sleepers &Eyelash Friendly, Night & Travel Eye Mask (Black)
40K
▼ 20.0%vs. prior month
$385.2K
latest month
12-month trend
B07XXPHQZK
LANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
10K
▼ 85.7%vs. prior month
$233.8K
latest month
12-month trend
B08817H6HS
BeeVines 100% Mulberry Silk Sleep Mask, Light Blocking Eye Masks (2 Packs) | Natural Pure Silk Eye Shade, Real Silk Eye Cover for Sleeping, with Adjustable Strap, Reduces Puffy Eyes, Traveling Gifts
10K
▲ 0.0%vs. prior month
$81.9K
latest month
12-month trend
B08JCK6DWC
MyHalos Heated Eye Mask, Warm Compress for Dry Eyes, Blepharitis & MGD | Soothing Relief for Dry, Irritated Eyes, Soothes MGD, Moist Heat, Reusable & Microwavable Safe, Warm Eye Compress
10K
▲ 0.0%vs. prior month
$156.3K
latest month
12-month trend
B09H7FZ5JM
LitBear Sleep Mask for Side Sleeper Women Men, Eye Mask for Sleeping | Light Blocking 3D Contoured Sleeping Mask, Soft Breathable Sleep Eye Mask with Adjustable Elastic Strap for Travel, Black
10K
▲ 0.0%vs. prior month
$146.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sleep Masks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MZOO is the best-performing sleep masks brand in July 2026, moving 50,000 units across 1 ASIN for 29.9% of Top 10 volume. myhalos follows with 50,000 units (29.9%), ahead of LANEIGE on 10,000 units (6.0%).
With 9 brands splitting the Top 10 and 65.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.99 to $18.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MZOO
1 ASIN in Top 10
29.9%
Units
50K
Revenue
$761K
Avg. price
$13.99
B07KC5DWCC
$13.99·★4.6·100.8K revsMZOO Luxury Sleep Mask for Women Men Patented Light Blocking Design | Zero Eye Pressure, 3D Contoured Sleeping Mask for Side Sleeper, Breathable, Adjustable, for Travel, Black
Units sold50K
myhalos
2 ASINs in Top 10
29.9%
Units
50K
Revenue
$541.5K
Avg. price
$12.99
B09CZ68WV3
$9.99·★4.6·22K revsMyHalos® Sleep Mask for Men and Women, 3D Blackout Eye Masks for Sleep | Sleeping Mask, Blindfold, Zero Pressure, Breathable, Side Sleepers &Eyelash Friendly, Night & Travel Eye Mask (Black)
Units sold40KB08JCK6DWC
$15.99·★4.6·12.7K revsMyHalos Heated Eye Mask, Warm Compress for Dry Eyes, Blepharitis & MGD | Soothing Relief for Dry, Irritated Eyes, Soothes MGD, Moist Heat, Reusable & Microwavable Safe, Warm Eye Compress
Units sold10K
LANEIGE
1 ASIN in Top 10
6.0%
Units
10K
Revenue
$233.8K
Avg. price
$18.36
B07XXPHQZK
$18.36·★4.6·37.3K revsLANEIGE Lip Sleeping Mask: Korean Overnight Treatment For Dry Lips | Hydrating & Nourishing Overnight Lip Treatment Mask with Vitamin C, Shea & Murumuru Seed Butter
Units sold10K
Trending Sleep Masks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DCB5Z1WJ leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0DXKTL33T close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DCB5Z1WJ
Facemoon Weighted Eye Masks for Sleep, 3D Blackout Sleep Mask for Women | Zero Eye Pressure, Deep Cups; Eyelash Friendly Sleep Mask for Airplane Travel Essentials, Night Shift Nurses, Office Naps
Price
$9.99
Rating
4.5
Reviews
430
Latest month sales
B0DXKTL33T
3 Pack Sleep Masks for Side Sleepers, True Blackout 3D Eye Mask for Sleeping, Zero Eye Pressure, Lash-Friendly, Adjustable Soft Eye Cover for Women Men, Travel Night Blindfold
Price
$9.99
Rating
4.5
Reviews
1.7K
Latest month sales
B07L91H64N
ALASKA BEAR Mulberry Silk Sleep Mask, Cool and Smooth (Original Black) | Genuine Organic Silk, For Sensitive Skin, Soft Filling, Lightweight, Flat Design
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.7
Reviews
3.3K
Latest month sales
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