Skin 1004 Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Skin 1004 Sunscreen sales on Amazon US totaled 440,400 units in July 2026 (▼ 29.1% vs. the prior month), generating an estimated $10,035,256 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.2% of unit volume and 60.5% of revenue, while a typical listing is priced at $20.87. The keyword itself pulled 23,291 Amazon queries over the same period (▼ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the skin 1004 sunscreen Top 50 moved 3,598,950 units and $86,544,817 in cumulative sales — an average of 299,913 units and $7,212,068 per month. Monthly throughput topped out at 621,300 units in June 2026 and dipped to 169,600 in December 2025, leaving the latest reading 95.9% higher than August 2025.
Skin 1004 Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
440.4K
▼ 29.1% MoM
Monthly Revenue 2026/07
$10M
▼ 26.8% MoM
Top 10 Market Share 2026/07
52.2%
Skin 1004 Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold skin 1004 sunscreen listing on Amazon US in July 2026 is ASIN B002MSN3QQ (Brand: EltaMD), which sold 60,000 units at $45.00 apiece — equal to 13.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $6,073,700 in July 2026 — 52.2% of unit volume and 60.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Skin 1004 Sunscreen' on Amazon
July 2026
Is 52.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B002MSN3QQ
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
60K
▼ 14.3%vs. prior month
$2.7M
latest month
12-month trend
B0FXH5LHN8
SKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
30K
▼ 57.1%vs. prior month
$497.1K
latest month
12-month trend
B0BZ3G9GKL
HARUHARU Black Rice Moisture Airyfit Daily Sunscreen SPF50+ 1.69 fl.oz. | No White Cast, Lightweight Application, Hydrating, Hyaluronic Acid, Ceramide, Sensitive Skin, Korean Skin care
30K
▼ 25.0%vs. prior month
$468.3K
latest month
12-month trend
B0C45CK57M
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum, Semi-Matte Sunscreen Stick for Oily & Combination Skin, No White Cast, Water-Resistant, Korean Sunscreen, 0.81 oz / 23 g
30K
▼ 25.0%vs. prior month
$454.8K
latest month
12-month trend
B00464EC1E
EltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
20K
▲ 0.0%vs. prior month
$820K
latest month
12-month trend
B0DWSL3ZBQ
Anua Zero-Cast Moisturizing Sunscreen SPF 50, 1.69 fl oz | Glow Natural Sunscreen for face, No White Cast, Hyaluronic Acid, Niacinamide, Oil-Free, Kpop Demon Hunters, Korean Skincare
20K
▼ 50.0%vs. prior month
$344.8K
latest month
12-month trend
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Best Skin 1004 Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EltaMD is the best-performing skin 1004 sunscreen brand in July 2026, moving 80,000 units across 2 ASINs for 34.8% of Top 10 volume. SKIN1004 follows with 30,000 units (13.0%), ahead of HARUHARU on 30,000 units (13.0%).
With 8 brands splitting the Top 10 and 60.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.59 to $43.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EltaMD
2 ASINs in Top 10
34.8%
Units
80K
Revenue
$3.5M
Avg. price
$43.00
B002MSN3QQ
$45.00·★4.6·48.2K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold60KB00464EC1E
$41.00·★4.7·19.6K revsEltaMD UV Daily Face Sunscreen Moisturizer, Zinc Oxide, SPF 40 and SPF 50 | Hydrates and Protects Dry Dehydrated Skin, Lightweight, No White Cast, Dermatologist Recommended, Available in Three Tints
Units sold20K
SKIN1004
1 ASIN in Top 10
13.0%
Units
30K
Revenue
$497.1K
Avg. price
$16.59
B0FXH5LHN8
$16.59·★4.4·1.8K revsSKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
Units sold30K
HARUHARU
1 ASIN in Top 10
13.0%
Units
30K
Revenue
$468.3K
Avg. price
$17.63
B0BZ3G9GKL
$17.63·★4.6·6.6K revsHARUHARU Black Rice Moisture Airyfit Daily Sunscreen SPF50+ 1.69 fl.oz. | No White Cast, Lightweight Application, Hydrating, Hyaluronic Acid, Ceramide, Sensitive Skin, Korean Skin care
Units sold30K
Trending Skin 1004 Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B002CML1XE booked 10K units at $26.99, with ▲ 0.0% MoM change. On the growth side, B0FB5WKLRM leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002CML1XE
La Roche-Posay Anthelios Ultra Light Fluid Sunscreen for Face SPF 60, 1.7oz | Lightweight face sunscreen with antioxidants. A matte finish fluid that isoil free, oxybenzone free, & travel size 1.7 oz.
Price
$26.99
Rating
4.6
Reviews
8.5K
Latest month sales
B0C69Z5LSP
Biore UV Aqua Rich Moisturizer SPF 50 Facial Sunscreen, 1.7 fl oz | Oil-Free Daily Face Sunscreen, Hyaluronic Acid, Lightweight, Non-Comedogenic, Dermatologist Tested, Sensitive Skin
Price
$14.97
Rating
4.4
Reviews
3.8K
Latest month sales
B0FB5WKLRM
The Ordinary UV Filters SPF 45 Serum Sunscreen for Face, Lightweight Hydrating Broad-Spectrum Sunscreen, UVA/UVB Protection, Non-Comedogenic, No White Cast, 2 Fl Oz
Unlock to view ASIN details and product titles
Price
$19.00
Rating
4.6
Reviews
810
Latest month sales
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