Sketch Pencils Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sketch Pencils sales on Amazon US totaled 239,300 units in July 2026 (▲ 46.5% vs. the prior month), generating an estimated $2,525,637 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.4% of unit volume and 62.1% of revenue, while a typical listing is priced at $13.31. The keyword itself pulled 24,859 Amazon queries over the same period (▲ 22.1% MoM).
Zooming out to the 12-month window ending July 2026, the sketch pencils Top 50 moved 2,911,250 units and $33,352,494 in cumulative sales — an average of 242,604 units and $2,779,375 per month. Monthly throughput topped out at 470,100 units in December 2025 and dipped to 107,550 in May 2026, leaving the latest reading 42.9% lower than August 2025.
Sketch Pencils Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
239.3K
▲ 46.5% MoM
Monthly Revenue 2026/07
$2.5M
▲ 25.2% MoM
Top 10 Market Share 2026/07
69.4%
Sketch Pencils Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sketch pencils listing on Amazon US in July 2026 is ASIN B071JM699P (Brand: Amazon Basics), which sold 50,000 units at $11.14 apiece — equal to 20.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 166,000 units and $1,569,580 in July 2026 — 69.4% of unit volume and 62.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sketch Pencils' on Amazon
July 2026
Is 69.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B071JM699P
Amazon Basics Wood-Cased #2 Pencils for Writing, Drawing and Sketching, Pre-sharpened, HB Soft Lead with Erasers, Teacher Supplies, 150 Count, Yellow
50K
▲ 400.0%vs. prior month
$630K
latest month
12-month trend
B000PCWKBA
Crayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
30K
▲ 233.3%vs. prior month
$176.4K
latest month
12-month trend
B00260X7F2
BIC Xtra-Smooth Mechanical Pencils, Medium Point, 0.7mm, 10-Count Pack | With Erasers, Bulk Use for School or Office Supplies, Clean Erasing, Strong Lead, Ideal for Standardized Tests
20K
▲ 100.0%vs. prior month
$54.8K
latest month
12-month trend
B01N09ZDEI
Soucolor 72 Colored Pencils for Adult Coloring Book,Back to School Supplies | Vibrant,Soft Core,Smooth Coloring Pencils for Kids Beginners Sketching, Drawing, Blending,Shading,Arts & Crafts Supplies Gift
10K
▼ 50.0%vs. prior month
$118.1K
latest month
12-month trend
B08TLK1ZSV
Fuxi 9" x 12" Sketch Book_Top Spiral Bound Sketchbook_100Sheets 68lb/100gsm | Art Sketch Pads for Drawing, Acid-Free Drawing Paper Pad for Kids, Students, Artists & Beginners, Art Supplies for Adults
10K
▲ 11.1%vs. prior month
$101.8K
latest month
12-month trend
B0B19J9FZM
Soucolor Sketch Book 9" x 12", 100 Sheets Kids Art Sketchbook Drawing Pad | 68lb Acid-Free, Fine-Texture Paper, Top Spiral for Lay-Flat, Gift for Teens Girls Boys Beginners Adults, School Art Supplies
10K
▲ 0.0%vs. prior month
$92.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sketch Pencils Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing sketch pencils brand in July 2026, moving 50,000 units across 1 ASIN for 30.1% of Top 10 volume. Crayola follows with 30,000 units (18.1%), ahead of BIC on 20,000 units (12.0%).
With 9 brands splitting the Top 10 and 60.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.74 to $11.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
1 ASIN in Top 10
30.1%
Units
50K
Revenue
$630K
Avg. price
$11.14
B071JM699P
$11.14·★4.8·105.2K revsAmazon Basics Wood-Cased #2 Pencils for Writing, Drawing and Sketching, Pre-sharpened, HB Soft Lead with Erasers, Teacher Supplies, 150 Count, Yellow
Units sold50K
Crayola
1 ASIN in Top 10
18.1%
Units
30K
Revenue
$176.4K
Avg. price
$5.88
B000PCWKBA
$5.88·★4.7·17.9K revsCrayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
Units sold30K
BIC
1 ASIN in Top 10
12.0%
Units
20K
Revenue
$54.8K
Avg. price
$2.74
B00260X7F2
$2.74·★4.8·21.7K revsBIC Xtra-Smooth Mechanical Pencils, Medium Point, 0.7mm, 10-Count Pack | With Erasers, Bulk Use for School or Office Supplies, Clean Erasing, Strong Lead, Ideal for Standardized Tests
Units sold20K
Trending Sketch Pencils Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BP2TBX3V booked 10K units at $8.99, with ▲ 150.0% MoM change. On the growth side, B08FRPVDSZ leads positive momentum with ▲ 1900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BP2TBX3V
finenolo 36 Pack Colored Pencils for Adult Coloring Books | Soft Core, Art Drawing Pencils for Artists Beginners, Coloring Pencils Set with Sharpener for Coloring, Sketching, Painting
Price
$8.99
Rating
4.7
Reviews
3.3K
Latest month sales
B002HI5H8S
Ticonderoga Wood-Cased Pencils, #2 HB Soft, Black, 12 Count | Ideal for writing, drawing, schoolwork, classrooms and office use
Price
$2.79
Rating
4.8
Reviews
13K
Latest month sales
B08FRPVDSZ
Mr. Pen- Colored Pencils for Adult Coloring Books, 36 Pack | Soft Core Color Pencils for Adult Coloring Book, Drawing, Sketching, Blending & Shading-Art Supplies
Unlock to view ASIN details and product titles
Price
$5.98
Rating
4.6
Reviews
6.7K
Latest month sales
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